(MYSZ) My Size, Inc. Company Overview

What does My Size do?

My Size, Inc. is a small-cap fashion-technology and commerce company listed on the Nasdaq Capital Market under MYSZ. Its current identity is broader than the name suggests. The company combines AI-assisted size-and-fit software, Amazon-focused wholesale e-commerce, managed apparel resale, and regional footwear and apparel distribution. In plain English, it is trying to solve three linked retail problems: helping shoppers choose the right size, helping brands move excess or returned inventory, and helping products reach additional markets.

The official company overview describes an omnichannel platform built around sizing and digital-experience tools. The latest 2025 Form 10-K shows four reportable segments: fashion e-commerce, SaaS solutions, apparel resale, and an “other” segment representing Ten Peacks’ wholesale distribution activity. That combination makes My Size less like a pure software company and more like a portfolio of fashion-commerce businesses sharing technology, customer relationships, inventory knowledge, and cross-selling ambitions.

Which businesses sit inside the portfolio?

How does My Size make money?

My Size earns money through several distinct mechanisms rather than one uniform model. Orgad purchases merchandise from brands or manufacturers, lists it on Amazon, and keeps the spread between the selling price and the combined cost of inventory, marketplace fees, fulfillment, advertising, returns, and overhead. Amazon’s Fulfilled by Amazon infrastructure improves scalability, but it also creates platform dependence and a material fee burden.

The SaaS businesses monetize size-and-fit recommendations for apparel and footwear. MySizeID and Naiz Fit are aimed at apparel; ShoeSizeMe adds footwear fitting. Software can be sold through subscriptions, implementation and service fees, and enterprise commercial arrangements. FirstLook Smart Mirror extends the technology into stores through equipment sales or leasing plus recurring service fees, according to the company’s official product launch.

How does cash move through the model?

Which revenue stream matters most today?

In fiscal 2025, fashion e-commerce generated $7.739 million, or 82.7% of total revenue. SaaS contributed $713,000, resale contributed $795,000, and Ten Peacks’ other segment contributed $115,000. The portfolio therefore remains economically anchored in Orgad’s Amazon-centered wholesale activity. The software and resale businesses matter strategically because they offer better gross-margin potential and a more differentiated customer proposition, but they are not yet the largest sources of reported revenue.

Which segments have the strongest economics?

Segment revenue alone understates the strategic tension. Orgad brings scale, but it carries inventory risk, Amazon fees, and a lower gross-margin profile. SaaS and managed resale are smaller but generated substantially higher segment-level gross margins in the first quarter of 2026 when calculated as segment revenue less segment cost of revenue. The question is whether those businesses can grow fast enough to improve consolidated economics before liquidity becomes restrictive.

Why does the margin mix matter?

What does My Size’s latest quarter show?

The freshest official picture is the Form 10-Q for the quarter ended March 31, 2026. Revenue accelerated sharply, and gross profit more than doubled, but operating expenses remained too high for the current scale. The result was a wider operating loss and substantially heavier cash consumption.

Did growth translate into operating leverage?

What turning points shaped the current portfolio?

My Size’s present strategy is the product of repeated reinvention. The business began outside fashion technology, later refocused on measurement software, and then used acquisitions to add commerce, European SaaS, circular fashion, footwear fitting, and distribution. This history explains both the breadth of the platform and the integration risk.

1. 1999
   The predecessor began as Topspin Medical. The legacy matters because today’s company is the result of a strategic pivot rather than a continuously scaled fashion platform.
2. 2014
   The company adopted the My Size name and centered its identity on proprietary measurement algorithms.
3. 2016
   MYSZ began trading on Nasdaq, providing access to U.S. capital markets but also exposing the company to continuing listing requirements.
4. February 2022
   The Orgad acquisition added an Amazon wholesale business and immediately changed the revenue base from primarily technology development to commerce.
5. October 2022
   The Naiz Fit acquisition expanded enterprise apparel sizing and gave My Size a stronger European commercial presence.
6. May 2025
   My Size acquired Percentil operating assets for approximately $45,000 plus assumed liabilities, creating a managed resale and circularity platform. The official announcement framed the opportunity as “Circularity as a Service.”
7. September 2025
   The company acquired ShoeSizeMe for $150,000 in cash, $290,000 in stock, and a warrant package, bringing footwear sizing under the Naiz Fit umbrella. The company release emphasized cross-selling across apparel and footwear.
8. 2026
   The first quarter showed faster growth and a broader segment mix, but the company also faced low cash and a Nasdaq minimum-bid-price deficiency.

What did the acquisition strategy change?

The acquisitions diversified My Size away from a single early-stage sizing product and created more routes to market. They also introduced inventory, marketplace, integration, financing, and execution risk. The portfolio now has multiple potential cross-sell loops: sizing clients can use circularity services; resale operations can inform inventory intelligence; footwear clients can be offered apparel fitting; and distribution relationships can create additional brand access. Yet those synergies must appear in consolidated margins and cash flow, not only in strategic presentations.

What gives My Size a competitive advantage?

My Size does not yet demonstrate the financial characteristics of a mature moat. It has reported recurring losses, customer concentration, and a need for additional capital. Its potential advantage is instead a combination of specialized assets: proprietary sizing algorithms, 16 issued patents at December 31, 2025, enterprise integrations, operating know-how across Amazon and recommerce, and a portfolio that spans apparel fit, footwear fit, overstock, resale, and distribution.

Is the integrated platform differentiated?

The strongest resource-based argument is that a retailer can buy several related solutions from one vendor rather than stitching together separate sizing, footwear, returns, resale, and market-access providers. Enterprise integrations and accumulated product data can create switching friction. However, larger rivals can spend more on R&D and sales, while Amazon controls the critical infrastructure behind the largest revenue stream. The moat is therefore plausible at the product level but not yet proven at the corporate cash-flow level.

Who are the main competitors?

How financially strong is My Size?

Financial strength is the company’s clearest constraint. Fiscal 2025 revenue rose 13.4% to $9.362 million, but gross profit declined to $3.000 million and the calculated gross margin fell to 32.0%. Operating loss widened to $5.740 million, while net cash used in operations reached $5.142 million. The audited financial statements again raised substantial doubt about the company’s ability to continue as a going concern without additional financing.

What does the balance sheet say?

How is the company funding the gap?

My Size has historically relied on equity and debt offerings. By March 31, 2026, it had sold 2,011,912 shares through an at-the-market agreement for approximately $3.6 million of gross proceeds. This provides funding flexibility, but it also expands the share count and can dilute existing holders. The company had 4,818,164 shares outstanding by May 14, 2026, compared with 2,040,159 at December 31, 2024.

Who owns My Size stock, and how is it governed?

My Size has one class of common stock with one vote per share. The latest 2026 definitive proxy statement reported 4,818,164 shares outstanding on the May 27, 2026 record date. Ownership is not controlled by a majority founder block, but insiders collectively hold enough equity to influence governance, and the founder-CEO remains central to strategy.

What governance decisions deserve attention?

The same proxy also sought authorization for blank-check preferred stock. For researchers, these proposals are not administrative footnotes: they affect listing compliance, financing flexibility, voting structure, and dilution risk. The March 2026 Nasdaq notice gave the company until August 31, 2026 to regain the $1.00 minimum bid price, subject to applicable extension rules.

What opportunities and risks could change the story?

The opportunity is a mix shift from low-margin, working-capital-heavy commerce toward software, managed circularity, and higher-margin distribution. The risk is that the company must finance that transition while still carrying operating losses and Amazon concentration. My Size’s platform breadth can create cross-selling, but each additional business also adds integration demands, local execution, inventory exposure, and management complexity.

Which risks are most material?

What could improve the economics?

Three developments would be especially constructive: SaaS and resale growing faster than Orgad, gross profit expanding faster than sales and marketing expense, and inventory converting into cash with less reliance on equity issuance. ShoeSizeMe offers a credible product-extension path, while Percentil can benefit from brands seeking managed resale rather than building internal infrastructure. The company’s investor-relations page is the best place to track new commercial announcements, but operating evidence should ultimately be judged through segment revenue, margin, cash flow, and filings.

Which KPIs matter most for My Size?

A useful KPI set must reflect the hybrid model. Pure software metrics such as recurring revenue are relevant but insufficient because most revenue still comes from product resale. Retail metrics such as inventory turns and Amazon fees matter, but they do not capture the strategic value of sizing and circularity. The dashboard therefore needs to connect mix, margin, operating expense, cash conversion, and dilution.

How should a student interpret the formulas?

Why does My Size matter for valuation?

A conventional DCF is difficult when free cash flow is negative, financing needs are recurring, and the business mix is changing through acquisitions. Valuation should therefore be built from operating scenarios rather than a single smooth growth curve. The most important question is whether higher-margin activities can become large enough to cover the cost base before additional financing materially dilutes each share’s claim on future cash flows.

Which assumptions drive a DCF or comparable analysis?

Comparable-company analysis also needs segmentation. Orgad resembles a low-margin marketplace reseller; Naiz Fit and ShoeSizeMe resemble small vertical SaaS businesses; Percentil resembles managed recommerce; Ten Peacks resembles a distributor. Applying one sales multiple to consolidated revenue can be misleading. A sum-of-the-parts framework may better reflect the businesses, but it must deduct corporate overhead, debt, acquisition obligations, financing needs, and the probability that smaller units fail to reach scale.

What is the key takeaway from My Size analysis?

My Size is an unusual fashion-tech case study because it combines a real commerce revenue base with a higher-margin software and circularity ambition. The portfolio addresses legitimate retailer pain points: poor fit, returns, excess inventory, second-hand resale, and fragmented international distribution. Acquisitions have made the company more strategically complete, and Q1 2026 showed that revenue and gross profit can grow quickly when the newer businesses contribute.

The counterweight is financial. Operating losses, high cash burn, low unrestricted cash, Amazon concentration, listing compliance pressure, and equity financing make execution unusually time-sensitive. The company’s potential advantage is not yet a proven moat; it is a set of assets that could become more valuable if management integrates them, cross-sells them, and converts gross-margin improvement into operating cash flow.

What should researchers monitor next?

• Whether quarterly revenue growth remains above the growth rate of operating expenses.
• Whether SaaS and resale increase their share of consolidated revenue.
• Whether gross margin stays near or above the Q1 2026 level.
• Whether operating cash use declines materially from $2.069 million per quarter.
• Whether inventory turns into cash without large discounting or write-downs.
• Whether new capital raises, warrants, or stock awards increase dilution.
• Whether Nasdaq minimum-bid-price compliance is restored and maintained.
• Whether ShoeSizeMe, Percentil, and Ten Peacks produce measurable cross-selling and segment-level improvement.