(MYSZ) My Size, Inc. Porters Five Forces Research

My Size, Inc. faces moderate supplier power here: its software must work across billions of device setups, and the global smartphone base was about 7.2 billion users in 2024, with Android near 70% share. That scale limits any one camera, sensor, or OS maker’s leverage, but device makers still shape what is technically possible.

Hardware specs can affect fit accuracy, image quality, and app stability, so My Size, Inc. must keep testing across many chips and operating systems. Apple shipped about 231 million iPhones in 2024, while Samsung and other Android brands use very different camera stacks, which raises integration work.

• Broad market lowers single-supplier power.
• Device differences still affect feasibility.
• Cross-platform testing is a must.

Retail platforms, logistics systems, and enterprise integration partners shape My Size, Inc.'s reach, but their bargaining power is only moderate. My Size's niche sizing and measurement tech gives partners a useful tool, so they gain from the fit data as much as the company gains from distribution.

Power stays capped because My Size can use multiple paths across e-commerce, shipping, and software integrations instead of relying on one gatekeeper. In a market where global parcel volumes topped 160 billion shipments in 2024, partner access matters, but it is still not a lock-in point.

For Porter's Five Forces, that means channel partners influence sales terms and product visibility, yet My Size keeps some leverage through its specialized use case and switching options.

• Moderate supplier power
• Multiple channel options
• Niche tech supports leverage
• Distribution depends on partners

Low switching costs keep bargaining power of customers high for My Size, Inc. If the app misses on fit or accuracy, users can uninstall it and try another tool in minutes, which weakens loyalty and raises price pressure.

Enterprise buyers face some integration friction, but basic alternatives stay easy to access, so even sticky accounts can compare options fast.

• Quick uninstall risk
• Easy app-store substitutes
• Integration helps, but only partly

My Size, Inc. faces high buyer power when a small set of retail or logistics accounts drives most sales. In 2025, that kind of customer mix lets large buyers demand lower prices, custom product features, and tighter contract terms, which can pressure margins fast.

• Few accounts can shape revenue
• Large buyers can demand discounts
• Custom terms raise switching risk

So, concentration of large accounts makes customer leverage a key Five Forces risk for My Size, Inc. Any loss or renegotiation by one major customer can hit revenue and cash flow quickly.

Competitive rivalry is high because buyers judge My Size, Inc. on fit accuracy, shipping measurement reliability, and how well the tools plug into their workflow. In apparel e-commerce, return rates can top 20%, so even a small 1-2 cm fit error can shift vendor choice and raise the cost of a bad match.

• Accuracy drives wins.
• Convenience matters next.
• Integration depth shapes stickiness.

My Size, Inc. competes in a channel-heavy market, so partnerships with retailers, logistics firms, and app distributors can matter as much as its sizing tech. Rivals chase the same pilots and channel deals, and in retail software even one anchor partner can shape adoption.

That makes partnership wins a key moat: the company with the better retailer or distributor tie-up can scale faster and lower customer-acquisition cost. Recent filings show My Size still operates at a small revenue base, so each partnership can move the needle more than a pure product upgrade.

• Channel access can beat tech alone.
• Retail pilots are a shared battleground.
• Partnerships drive scale and trust.

Smartphone makers and OS providers can bundle native scanning and AR tools, and that puts pressure on My Size, Inc. for basic measurement use cases. Android and iOS cover about 99% of the global smartphone OS market, so if those built-in tools keep improving, they can replace third-party apps at the low end. That makes substitution risk meaningful over time.

• Native tools can absorb basic measurement demand
• Platform reach is nearly universal
• Long-term risk rises as AR improves

Retailers can replace My Size, Inc.'s digital measurement with stylists, fit consultants, or in-store fitting rooms. These options cost more per customer, but they solve the same fit problem and can feel better in premium shopping. That weakens app demand where service and high-touch advice already matter.

• Stylists can lift conversion
• Fit rooms reduce return risk
• Premium buyers pay for service

Accurate, consistent measurement is the core buying test here. A new entrant without a proven record can look risky to enterprise buyers, so trust becomes a real entry barrier. For My Size, Inc., that keeps the threat of new entrants moderate, not low.

Enterprise teams usually want proof from live deployments, repeatable results, and support they can rely on. If a vendor cannot show that, buyers may stick with known names even when pricing is lower.

• Accuracy proof matters most.
• Track record reduces buyer doubt.
• Trust makes entry harder.

New entrants face platform lock-in: Apple and Google still control the main mobile rails, with iOS and Android covering almost all smartphones, and app stores charging fees of up to 30%. They must also meet OS rules and device testing across thousands of device-model combos, which slows launches and adds compliance cost. Still, digital niches can break through if they solve one sharp use case well.

• OS rules raise launch friction
• App fees cut early margins
• Device testing adds cost
• Niche apps can still enter