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My Size, Inc. Business Model Canvas: Strategy, Revenue, and Growth
Unlock the full strategic blueprint behind My Size, Inc.’s business model. This detailed Business Model Canvas breaks down how the company creates value, reaches customers, and drives revenue in a competitive market. Ideal for investors, analysts, and founders who want actionable insight—get the full version now.
Partnerships
Online fashion retailers
Online fashion retailers are the key channel that brings MySizeID into the checkout flow, where sizing advice can shape the buy. Apparel e-commerce returns can run above 30%, so better size guidance can cut reverse-logistics costs and improve conversion.
For My Size, Inc., these partnerships make the fit tool useful at the point of purchase, not after the sale. That supports fewer returns, stronger margins, and higher basket completion.
Parcel shipping providers
Parcel shipping providers fit BoxSize because the app turns centimeter-level package data into shipping actions, not just measurements. That helps partners estimate freight costs, schedule pickups, and support parcel workflows end to end, which can shorten the handoff from size capture to transaction.
App store platforms
My Size, Inc. depends on Apple App Store and Google Play to reach users at low cost, since these marketplaces handle discovery, install, and app updates. With more than 1.8 million apps on Apple’s store and over 3 million on Google Play, strong store ranking and reviews are key to global reach and download growth.
Enterprise software integrators
SizeIT is built as a single SDK, so enterprise software integrators can embed measurement tools into existing mobile apps and platforms without rebuilding core code. That shortens rollout time for business customers and can scale across many app installs and user flows.
- One SDK, easier integration
- Fits existing mobile apps
- Speeds business adoption
DIY and retail ecosystem partners
DIY and retail ecosystem partners help My Size, Inc. place SizeUp and SizeIT in home-improvement and everyday measuring use cases, not just fashion or shipping. Bundling with consumer devices and retail apps can widen reach, improve trial, and make the tools part of normal shopping and project workflows.
- Fits DIY and general measurement tasks
- Partners can bundle with apps or devices
- Expands use beyond apparel and logistics
My Size’s Growth Depends on Key Retail and App Store Partners
My Size, Inc. relies on retail, shipping, app-store, and SDK partners to put its tools into real buying and logistics flows. App marketplaces matter: Apple has over 1.8 million apps and Google Play over 3 million, so rankings and reviews shape reach.
| Partner | Role | Data |
|---|---|---|
| Retailers | Fit at checkout | 30%+ returns |
| App stores | User access | 1.8M+ / 3M+ |
| Integrators | SDK rollout | 1 SDK |
What is included in the product
Detailed Word Document
A concise, real-world Business Model Canvas for My Size, Inc., mapping its strategy, customers, channels, and value creation.
Customizable Excel Spreadsheet
Helps quickly map My Size, Inc.’s business model, reducing time spent on manual analysis and strategy structuring.
Reference Sources
Provides a concise source trail that validates assumptions and helps decision-makers trust the analysis fast.
Activities
Mobile measurement software development
My Size’s mobile measurement software development centers on designing and coding smartphone apps that convert a camera into a measuring tool, with each feature release aimed at tighter accuracy and easier use. In 2025, the work stayed tied to frequent updates, because small errors in measurement can quickly hurt user trust and retention.
Computer vision and sizing R&D
My Size, Inc. puts computer vision and sizing R&D at the center of its model, because its measurement algorithms must stay accurate across many phone cameras, lighting conditions, and user setups. That matters for product performance: even a 1% sizing error can mean more failed purchases and returns.
SDK maintenance and integration support
SizeIT has to run inside third-party mobile apps, so My Size, Inc. keeps the SDK updated and helps developers plug it in cleanly. That support shortens enterprise rollout time, because teams can add the sizing tech without rebuilding their own mobile flow.
Commercialization across sectors
My Size commercializes the same fit and measurement core across fashion, shipping, and DIY use cases, so sales and product teams can tune one platform for different buyer needs. In 2025, this model centered on sector-specific packaging and pricing, which helps keep the offering targeted while limiting new R&D work.
- One core tech, three use cases
- Fashion, shipping, DIY coverage
- Sector-specific packaging
Customer support and product updates
My Size, Inc. must keep consumer apps and B2B tools stable with fast troubleshooting, release management, and compatibility updates. This support work helps protect user experience and retention, which matters more as products need to work across more devices, OS versions, and client setups.
- Fix bugs fast
- Ship updates often
- Keep systems compatible
- Reduce churn risk
My Size Sharpens Accuracy with R&D, SDK Updates, and Fast Fixes
My Size, Inc. centers Key Activities on computer-vision R&D, SDK updates, and frequent bug fixes so its sizing tools stay accurate across devices and use cases. Even a 1% sizing error can hurt trust, so product work focuses on precision, compatibility, and fast releases.
| Key activity | 2025/2026 focus |
|---|---|
| Computer vision R&D | Improve sizing accuracy |
| SDK maintenance | Ease third-party integration |
| Release and support | Fix bugs fast; keep apps stable |
Delivered as Displayed
Business Model Canvas
The My Size, Inc. Business Model Canvas preview you see here is the exact document you’ll receive after purchase. It’s not a sample or mockup—this is a direct view of the final file, formatted and structured the same way. Once you complete your order, you’ll get full access to this same ready-to-use document with no surprises.
Resources
MySizeID BoxSize SizeUp SizeIT
MySizeID, BoxSize, SizeUp, and SizeIT are My Size, Inc.'s four core software assets, and they anchor the company’s Business Model Canvas. They cover apparel fit, parcel sizing, digital tape measuring, and SDK-based measuring, so the product portfolio is the main resource that drives the business.
Measurement algorithms
My Size, Inc. depends on proprietary measurement algorithms that convert camera data into body and object sizing, and in FY2025 this logic remained the main moat in a market where thousands of generic mobile apps can copy the front end but not the measurement engine. Because the code is built on specialized computer vision and sizing models, it is harder to replicate without deep technical expertise.
Mobile software engineering team
My Size, Inc. depends on a mobile software engineering team of developers, product managers, and technical specialists to build and maintain its apps and SDK. This human capital is central to innovation, release speed, and support, because the product only works if the team keeps the software stable, updated, and easy to integrate.
Brand and software IP
My Size, Inc. uses the My Size brand and product names to anchor its niche measurement software in B2B markets, where trust and clear use cases matter. Its IP helps defend the platform, supports monetization, and can lower partner risk in commercial deals.
- Brand builds market trust
- IP supports defensibility
- Software IP aids licensing and B2B sales
Cloud and data infrastructure
My Size, Inc. depends on cloud and data infrastructure to host its apps, run analytics, and process device data, which keeps the platform reliable as usage grows. This stack also supports software updates and user management, so product changes can roll out without breaking service.
- Hosts apps and data
- Processes device signals
- Supports uptime and scale
- Enables updates and access control
My Size’s Core Assets: IP, Apps, and Algorithms
My Size, Inc.’s key resources are its four core software assets, MySizeID, BoxSize, SizeUp, and SizeIT, plus the proprietary measurement algorithms behind them. In FY2025, these IP-led tools remained the main resource base, with cloud infrastructure and a mobile engineering team keeping the apps, SDK, and data services running.
| Resource | Role |
|---|---|
| 4 software assets | Fit, parcel, tape, SDK |
| Proprietary algorithms | Core moat |
| Engineering team | Builds and updates |
Value Propositions
Accurate online clothing fit
MySizeID helps shoppers build a body measurement profile, so retailers can recommend sizes with more precision and cut costly fit mistakes. That matters because online apparel return rates often run around 20% to 30%, and fit is a top reason for returns; reducing even a few points can save real money for My Size, Inc. and its retail partners.
Smartphone parcel measurement
BoxSize turns a smartphone into a parcel measurer, so users can size a box in seconds, check shipping cost, and book pickup without extra hardware. That matters in a parcel market that still handles billions of shipments a year, because even small cuts in size errors can save time and money for sellers and individuals.
Digital tape measure replacement
SizeUp turns a smartphone into a measuring tool, so consumers can replace a physical tape measure for many everyday tasks. That makes quick home, shopping, and fit checks easier and more portable, while also lowering friction for casual users who already carry a phone.
Instant object measurement SDK
SizeIT gives third parties a ready-made measurement SDK, so developers can add object sizing fast without building the core engine. That cuts integration work, shortens launch time, and matters for My Size, Inc. because each new partner can plug in measurement features with less R&D spend.
- Ready-made measuring capability
- Faster partner launch
- Lower development effort
- Core tech reused across apps
Lower friction and fewer returns
My Size, Inc. reduces sizing guesswork before checkout and shipping, so customers are less likely to buy the wrong fit. Better size matching lowers return volume and friction, which cuts reverse-logistics costs for businesses and makes shopping feel easier for users.
- Less size guesswork
- Fewer returns and complaints
- Lower shipping and handling costs
Fast Sizing Tech That Cuts Returns and Shipping Errors
My Size, Inc. sells fast, phone-based sizing tools that cut fit and parcel errors before checkout or shipping. That is useful in apparel, where online return rates often run 20% to 30%, and in parcel workflows that still handle billions of shipments each year.
| Value prop | Proof point |
|---|---|
| Fit accuracy | 20% to 30% return rates |
| Parcel sizing | Billions of shipments yearly |
Customer Relationships
Self-service consumer apps
My Size, Inc.’s self-service consumer app relationship is built around 3 app-led products: MySizeID, BoxSize, and SizeUp. Users download and run them directly on mobile devices, so the touchpoint is mostly self-directed, with low-friction use and limited human support.
B2B implementation support
Enterprise customers need hands-on help to integrate SizeIT and related tools, so My Size, Inc. pairs onboarding with technical support during rollout. This support matters because enterprise software adoption can fail fast: teams that get guided setup and issue fixing are more likely to deploy successfully and keep using the platform through 2025.
Account-based sales
My Size, Inc. uses account-based sales because business buyers want direct contact, tailored proposals, and integration support; the model fits 3 clear segments: retailers, shipping firms, and platform owners. Relationships stay close to each account’s workflow, pricing, and tech stack, so each deal is built around business needs, not a one-size-fits-all pitch.
Ongoing product updates
Ongoing product updates are central for My Size, Inc. because measurement apps must stay compatible with new devices and operating systems. Each software refresh helps preserve accuracy and usability, so the customer link stays active after the first download and turns into a recurring service relationship.
- Device compatibility keeps the app usable.
- Updates improve fit and measurement accuracy.
- Frequent releases support repeat engagement.
Support-driven retention
Support-driven retention matters for My Size, Inc. because accuracy-led apps live or die on user trust; clear help, fast troubleshooting, and guided setup reduce churn when measurements look off. In 2025, customer service remained a top driver of loyalty across digital products, so reliable support helps users stay confident in the results.
- Faster fixes protect trust
- Guidance cuts setup errors
- Support lowers churn risk
My Size Balances Self-Service Apps with High-Touch Enterprise Support
My Size, Inc. keeps customer ties split between low-touch app users and high-touch enterprise accounts. The app side relies on self-service use and updates, while enterprise deals depend on onboarding, integration help, and fast troubleshooting to protect adoption and trust.
| Relationship | Driver |
|---|---|
| Consumer apps | Self-service, device updates |
| Enterprise | Onboarding, support, account care |
Channels
Mobile app stores
Mobile app stores are My Size, Inc.'s main direct-to-user channel, because consumer apps can be found, installed, and updated in Apple App Store and Google Play. These two marketplaces support global discovery across more than 2 billion Android devices and over 1.5 billion active iPhone users, which makes them the fastest route to reach consumers.
Direct enterprise sales
Direct enterprise sales fit My Size, Inc. products like SizeIT because retailers, logistics firms, and platform operators need demos, integrations, and contract terms before buying. This channel works best for higher-value software deals where a 1:1 sales cycle can turn enterprise pilots into recurring licenses and service revenue.
Company website
My Size, Inc.'s company website is a key brand asset that explains products, builds credibility, and gives partners and users a clear first stop for information. It also supports lead capture and product inquiries, helping convert traffic into sales conversations and service requests.
SDK and API integration
SizeIT reaches customers through SDK and API integration, so the channel is technical and built for embedded use inside other apps and systems. That makes developers the gatekeepers, not retail buyers, and it fits an enterprise software route where the product is added at the system level.
- Embedded in customer apps
- Developer-led integration
- Technical, not retail channel
Partner referrals and resellers
Partner ecosystems can put My Size, Inc. in front of niche B2B buyers faster than direct selling, which matters when trust and product fit drive the deal. Referrals and resellers also help extend reach without a large internal sales force, so the channel can support leaner go-to-market spend.
- Use partner trust to open niche accounts.
- Rely on referrals for warmer leads.
- Scale reach with reseller coverage.
My Size Reaches Consumers in App Stores and Enterprises Directly
Channels for My Size, Inc. split between app stores for consumer discovery, direct enterprise sales for SizeIT, and the company website for lead capture. App reach is broad: Google Play and Apple App Store give access to over 2 billion Android devices and more than 1.5 billion active iPhone users.
| Channel | Use | Key data |
|---|---|---|
| App stores | Consumer reach | 2B+ Android; 1.5B+ iPhone |
| Direct sales | Enterprise deals | Demo-led, contract-based |
Customer Segments
Online fashion retailers
Online fashion retailers are a natural fit for MySizeID because apparel e-commerce still sees return rates around 20% to 30%, and poor fit is a top cause. Better sizing tools can lift conversion and cut reverse-logistics costs, which matters when even a 1-point drop in returns can save millions at scale.
Apparel shoppers
Apparel shoppers are a core Customer Segment for My Size, Inc. because online buyers need fit confidence before they click buy. MySizeID serves this group with personal measurement profiles, helping reduce the 20% to 30% return rates often seen in online apparel by making size choice more precise.
Parcel shippers and e-commerce sellers
Parcel shippers and e-commerce sellers use BoxSize for fast package measurement, cost estimates, and pickup coordination, especially when every shipment needs quick pricing before label purchase. This fits individuals and small sellers that handle high daily parcel counts and need less manual checking, faster quotes, and fewer shipping errors.
DIY and home users
DIY and home users use SizeUp and SizeIT for fast, low-friction measuring of furniture, rooms, and everyday objects. This is a consumer-focused segment, and My Size, Inc. fits it with 2 simple tools built for quick sizing, convenience, and fewer returns on home projects.
- Consumer use case
- Fast object sizing
- Home project convenience
Software developers and platform owners
SizeIT targets software developers and platform owners that want to embed measurement tools directly into their apps, so they need an SDK, not a standalone app. This fits mobile app builders and digital platforms that want in-flow sizing at the point of purchase, which can reduce returns and friction.
- SDK-first integration
- Built for mobile apps
- Fits digital platforms
My Size: Faster Measurement for Fit, Shipping, and App Builders
My Size, Inc. serves four core customer groups: online apparel retailers and shoppers, parcel shippers and small e-commerce sellers, home DIY users, and app developers using SizeIT SDK. The common need is simple, faster measurement that cuts fit errors, return costs, and shipping mistakes.
| Segment | Need |
|---|---|
| Apparel e-commerce | Fit confidence |
| Parcel sellers | Fast package sizing |
Cost Structure
Research and development payroll
Research and development payroll is a core fixed cost for My Size, Inc. because software and algorithm work needs engineers and product teams to build, test, and maintain the platform. This spend funds new features and product upkeep, so it directly supports innovation and day-to-day reliability.
Cloud hosting and processing
My Size, Inc. needs cloud hosting to handle app data and keep mobile measurement features live; even 99.9% uptime still allows about 43.8 minutes of downtime a month, so reliable processing matters. Hosting spend rises with more users and more scans, so cost pressure tracks app demand and feature use.
Sales and marketing expenses
My Size, Inc. uses sales and marketing spend to drive enterprise software adoption and consumer app downloads, so business development and app promotion both matter. For a two-sided model, this cost line supports multiple segments at once, and paid acquisition can stay high when each new enterprise deal or install needs active outreach.
Customer support and onboarding
Customer support and onboarding are a real cost line for My Size, Inc. because users need help with setup, integrations, and troubleshooting, and that work is heavier in B2B than in B2C. In SaaS, support spend is tied to retention: faster onboarding cuts drop-off, while weak support raises churn and hurts recurring revenue.
My Size, Inc. should treat this as a защитive cost, not a nice-to-have, because it protects satisfaction and long-term customer value. If onboarding takes too long or breaks during integration, the cost shows up twice: more support hours and fewer renewals.
- Setup help lowers early churn
- Integration support protects B2B deals
- Troubleshooting preserves customer trust
Legal and intellectual property
My Size, Inc. treats legal and intellectual property spending as a core software cost: patent, contract, and compliance work helps protect its tech and customer deals. In FY2025, these costs sit within operating expense management, where even small cash burns matter for a company with a thin balance sheet.
- Protects software and data rights.
- Supports contracts and compliance.
- Builds defensibility with partners.
My Size’s Fixed SaaS Costs Keep Cash Burn Elevated
My Size, Inc.'s cost structure is mainly fixed software spend: R&D payroll, cloud hosting, sales and marketing, support, and legal protection. In FY2025, these lines likely stayed cash-heavy because SaaS firms still need engineers, uptime, and customer help to keep recurring revenue alive.
| Cost line | Role |
|---|---|
| R&D payroll | Builds and maintains product |
| Cloud hosting | Scales with usage |
| Sales and marketing | Drives adoption |
| Support and legal | Protects retention and IP |
Revenue Streams
Enterprise software licensing
My Size, Inc. can license SizeIT and related tools to retailers, platforms, and integrators, which fits the standard SDK licensing model and can create recurring software revenue with low incremental delivery cost.
This matters because enterprise software deals usually scale across one code base, so each added customer can lift margin faster than hardware-style sales.
SDK and integration fees
My Size, Inc. can monetize its SDK by charging companies to embed measurement tools into their apps or devices, with pricing set as an implementation fee plus an ongoing usage fee. That turns the developer product into recurring revenue, and even small integration contracts can matter for a company with a very small revenue base.
Consumer app monetization
MySize, Inc. can monetize MySizeID, BoxSize, and SizeUp through paid downloads, subscriptions, and in-app features, creating direct B2C revenue alongside enterprise sales. In FY2025, the company reported about $6.5 million in revenue, so even modest consumer app uptake can add meaningful recurring income if conversion and retention improve.
Usage-based commercial fees
Usage-based commercial fees let My Size, Inc. price its measurement tech by scans, orders, or platform activity, so revenue rises with customer volume. This fits shipping, sizing, and SaaS transactions, where usage aligns payment with scale and can track recurring demand as customers grow.
- Charge by volume or activity
- Best for shipping and sizing
- Revenue scales with customer use
For My Size, Inc., this model ties income to adoption and transaction flow, not just one-time sales.
Referral or service revenue
BoxSize can earn referral or service revenue by charging for shipping-rate calculations and pickup arrangements, turning each checkout workflow into a paid service layer. This fits My Size, Inc. beyond pure software sales, since the platform can monetize logistics actions that merchants already need.
- Shipping quotes can carry service fees
- Pickup booking can trigger referral revenue
- Works as SaaS plus logistics add-on
My Size’s $6.5M revenue hinges on small wins in licensing and subscriptions
My Size, Inc. makes revenue from SDK licensing, usage-based fees, and app monetization across SizeIT, MySizeID, BoxSize, and SizeUp. FY2025 revenue was about $6.5 million, so even small gains in enterprise licenses or consumer subscriptions can move the top line.
| Revenue stream | FY2025 data |
|---|---|
| My Size, Inc. total revenue | About $6.5 million |
| Model mix | SDK, usage fees, apps |
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