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Haverty Furniture’s Business Model Blueprint
Unlock the full strategic blueprint behind Haverty Furniture Companies, Inc.’s business model. This concise Business Model Canvas shows how the company creates value, serves customers, and competes in the furniture retail market. Download the full version to get deeper, company-specific insights for smarter analysis and planning.
Partnerships
Sealy, Stearns and Foster, Tempur-Pedic, Serta
Sealy, Stearns & Foster, Tempur-Pedic, and Serta are four major mattress partners sold through Havertys channels, widening the offer beyond Haverty Furniture Companies, Inc.’s own furniture lines. This mix lets Havertys serve more than 1 comfort need and more than 1 price tier, which helps convert bedding traffic and raise attachment sales.
Upholstery suppliers and fabric vendors
Haverty Furniture Companies, Inc. depends on upholstery suppliers and fabric vendors for the inputs behind made-to-order sofas, chairs, and sectionals, so these partners directly shape lead times, cost, and quality. With 124 showrooms across 17 states, Havertys needs steady material flow to keep more style and configuration choices on hand.
Showroom landlords and retail property owners
In fiscal 2024, Haverty Furniture Companies, Inc. used a showroom-led model across 17 states, so lease partners and retail property owners are key to access, visibility, and traffic. Good locations help keep stores close to core demand and support regional coverage without heavy buildout costs.
Delivery and last-mile logistics providers
Haverty Furniture Companies, Inc. relies on delivery and last-mile logistics providers because residential furniture needs scheduled, bulky-item transport and careful in-home setup. In 2025, Haverty Furniture Companies, Inc. generated $783.1 million in sales, so on-time delivery and damage control directly shape customer satisfaction and repeat business.
- Scheduled bulky-item delivery
- Final-mile in-home handling
- Lower damage and returns risk
Payment and consumer financing partners
Haverty Furniture Companies, Inc. relies on payment and consumer financing partners to make larger furniture baskets easier to buy, since many customers pay over time instead of upfront. These partners improve checkout flexibility and help turn price-sensitive visits into completed sales, especially on higher-ticket rooms and sets.
- Supports installment payment plans
- Lifts conversion on big baskets
- Improves affordability at checkout
Haverty’s key partners power product choice, delivery, and sales
Haverty Furniture Companies, Inc. depends on mattress brands, upholstery and fabric suppliers, logistics carriers, lease partners, and financing providers to keep product choice, store reach, delivery, and checkout flowing. In fiscal 2025, sales were $783.1 million, so these partners directly support conversion and customer experience.
| Partner group | Role | Key data |
|---|---|---|
| Mattress brands | Expand assortment | Sealy, Stearns & Foster, Tempur-Pedic, Serta |
| Logistics | Delivery and setup | Supports $783.1 million sales |
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Reference Sources
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Activities
Merchandising and assortment planning
Havertys curates furniture, accessories, and mattresses for residential buyers, and that mix matters in a business that ended FY2024 with 129 stores and about $775 million in sales. Assortment planning matches styles, price points, and seasonal demand, helping each store sell across home categories without overloading inventory.
Retail showroom operations, 121 locations
Haverty Furniture Companies, Inc. sells through 121 retail showrooms, where store teams help customers browse, learn product details, and close local sales. For big-ticket home purchases, these showrooms stay the main conversion point because shoppers want to see, touch, and compare before buying.
E-commerce sales and digital order capture
Haverty Furniture Companies, Inc. lets customers buy through its online platform, extending the assortment beyond store visits and supporting 24-hour access. This digital order capture strengthens omnichannel shopping by letting customers browse, buy, and plan delivery whenever they want.
Custom upholstery sales execution
Custom upholstery sales execution is a core Haverty Furniture Companies, Inc. activity: associates enter orders, lock in fabric and finish options, and coordinate delivery with production partners. It helps Haverty Furniture Companies, Inc. stand out from commodity furniture chains by selling made-to-order pieces, not just inventory on a floor.
- Order entry and option selection
- Production partner coordination
- Made-to-order brand differentiation
Delivery coordination and post-sale service
Havertys' bulky residential goods need scheduled delivery, setup, and careful handling, so timing and issue resolution are part of the sale, not an afterthought. Post-sale support helps protect repeat business; in FY2025, that service work sat behind a business that depends on high-value, low-frequency furniture purchases.
- Schedule delivery and setup
- Manage damage and delays fast
- Keep support tied to retention
Haverty Drives Sales Through Showrooms, Omnichannel and White-Glove Delivery
Key activities at Haverty Furniture Companies, Inc. are assortment planning, showroom selling, and omnichannel order capture. The business also runs custom upholstery order entry, production coordination, delivery setup, and issue handling to support higher-ticket residential sales.
| Activity | Latest fact |
|---|---|
| Store selling | 121 retail showrooms |
| Scale | About $775 million FY2024 sales |
| Fulfillment | Delivery, setup, support |
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Resources
Havertys brand, founded 1885
Havertys, founded in 1885, is one of Haverty Furniture Companies, Inc.'s strongest assets, giving the business 140+ years of brand equity and trust. It anchors the retail experience and product mix, helping support customer loyalty across its store network.
121 showrooms in 16 states
Haverty Furniture Companies, Inc.'s 121 showrooms across 16 states are a core operating asset, giving the Company strong reach in the Southern and Midwestern U.S. The physical footprint supports local sales, in-store service, and brand visibility, helping drive traffic in markets where furniture buying still depends on showroom visits.
Atlanta, Georgia headquarters
Haverty Furniture Companies, Inc. keeps corporate leadership in Atlanta, where the headquarters runs merchandising, finance, marketing, and operations for its 17-state retail network. Centralized management helps the Company coordinate store planning, inventory, and brand messaging across more than 120 locations.
Exclusive Havertys furniture assortment
Haverty Furniture Companies, Inc. relies on its exclusive furniture assortment as a key resource because it controls style, pricing, and shelf space across its roughly 120-store network. That private-label mix helps sharpen brand identity and support margin control by reducing direct price comparison with national brands.
Online platform and store associates
Haverty Furniture Companies, Inc. relies on its online platform and store associates as core resources: the digital channel supports e-commerce and omnichannel order flow, while associates drive consultative selling in store. The company operated 129 stores across 16 states, so the platform and frontline staff work together to convert both online traffic and in-person visits into sales.
- Online platform powers e-commerce
- Associates support consultative selling
- 129 stores across 16 states
Havertys’ Brand, Stores, and Omnichannel Edge Power Sales
Haverty Furniture Companies, Inc.'s key resources are its 1885 Havertys brand, 121 showrooms across 16 states, and Atlanta headquarters. These assets support traffic, local sales, and centralized control of merchandising and operations.
The Company also relies on its exclusive assortment, online platform, and store associates to drive omnichannel sales and protect margin.
| Key resource | Data |
|---|---|
| Showrooms | 121 |
| States | 16 |
| Brand age | 1885 |
Value Propositions
Residential furniture and home accessories
Havertys focuses on residential furniture and home accessories, so the offer is built for whole-home furnishing projects rather than general merchandise. That mix of everyday furniture and decorative pieces keeps the brand relevant across rooms and trips, and supports a more complete basket than single-category sellers.
Exclusive Havertys brand
Havertys’ exclusive private-label furniture helps it stand out from rivals because shoppers can’t buy the same pieces under competing names. This supports a consistent brand look across its store network and categories, while giving customers access to merchandise that is sold only by Havertys.
Custom upholstery options
Custom upholstery lets Haverty Furniture Companies, Inc. buyers match fabric, style, and room size to their needs, so the piece feels more personal and fits better. With 130 stores across 17 states in fiscal 2025, this tailored offer helps the Company stand out in a market where shoppers want furniture that looks made for their space.
Multiple mattress brands plus Skye
Haverty Furniture Companies, Inc. sells Sealy, Stearns & Foster, Tempur-Pedic, Serta, and the Skye label, so customers can choose across comfort tiers and price points. That wider mix helps pull in mattress-only traffic and convert furniture shoppers into add-on mattress sales.
- Broad brand mix
- Skye adds private-label margin
- Captures cross-shop traffic
Omnichannel convenience
Haverty Furniture Companies, Inc. gives shoppers omnichannel convenience by letting them browse in showrooms or online, which fits both hands-on buyers and digital-first customers. For big-ticket furniture, this lowers friction in a high-consideration purchase and helps customers move between research, comparison, and checkout with less drop-off.
Shop in store or online
Fits different buying journeys
Reduces friction for large purchases
Haverty Delivers Whole-Home Style with Personalized Choices
Haverty Furniture Companies, Inc. sells whole-home furniture, home accessories, and mattresses through 130 stores in 17 states in fiscal 2025, so it can serve both room-by-room projects and add-on purchases. Its private-label lines, custom upholstery, and branded mattress mix give shoppers more fit, style, and price choices than a single-line seller.
| Value proposition | Fiscal 2025 proof point |
|---|---|
| Whole-home furnishing | 130 stores, 17 states |
| Personalized selection | Custom upholstery and private labels |
Customer Relationships
In-store consultative selling
Haverty Furniture Companies, Inc. uses in-store consultative selling to help shoppers compare styles, sizes, and finishes, which fits high-consideration buys like sofas, bedroom sets, and full-room projects. This matters most when one purchase can span multiple rooms, since 2025 U.S. home-furnishings sales were still pressured by higher financing costs and cautious spending.
Omnichannel customer support
As of 2025, Haverty Furniture Companies operated about 129 stores across 17 states, so shoppers can move from showroom visits to online help and back without losing context. This omnichannel support helps guide customers from browsing to purchase across physical and digital touchpoints, which matters in a furniture buying cycle that can stretch over weeks.
Custom-order coordination
Haverty Furniture Companies, Inc. turns custom upholstery into a managed relationship, not a one-time sale, because every order needs ongoing updates on fabric choices, timing, and delivery. That coordination helps customers track status and reduces friction when lead times change.
Delivery and setup follow-through
Haverty Furniture Companies, Inc. uses home delivery and setup as a key part of the customer relationship, especially for bulky goods that are harder to move and assemble. Good follow-through after the sale lowers friction, reduces damage and return risk, and helps turn a one-time purchase into trust for the next order.
- Delivery and setup protect the post-sale experience.
- Bulky goods need careful handling.
- Trust grows after the sale is completed.
Financing-oriented purchase support
Haverty Furniture Companies, Inc. uses financing support to make large home purchases easier to start, since a sofa, bedroom set, or dining room order can strain cash flow. By lowering upfront barriers, financing helps customers buy bigger baskets and higher-ticket items instead of walking away at checkout.
- Reduces upfront payment pain
- Supports larger orders
- Helps close high-ticket sales
Haverty's 129-Store Network Supports Big-Ticket Furniture Sales
Haverty Furniture Companies, Inc. builds customer ties through in-store advice, home delivery, and financing, which fit big-ticket buys that often take weeks. In 2025, Haverty Furniture Companies, Inc. operated about 129 stores in 17 states, so shoppers could move from showroom to online help and back with little friction.
| Driver | 2025 fact |
|---|---|
| Store network | 129 stores |
| Reach | 17 states |
| Customer support | Advice, delivery, financing |
Channels
Retail showrooms, 121 stores
Haverty Furniture Companies, Inc. uses 121 retail showrooms as a main sales channel, giving shoppers a hands-on way to judge fabric, finish, scale, and comfort before they buy. That matters in furniture and mattresses, where in-store touch and fit checks can drive higher-ticket sales and reduce return risk.
Online platform
Haverty Furniture Companies, Inc."s online platform keeps selling open 24/7, so customers can browse and buy after store hours. It also supports the brand’s store-first model by letting shoppers start online and finish in store, which helps capture omnichannel demand across its 120+ store footprint.
Sales associates
Sales associates are Haverty Furniture Companies, Inc. human channel for discovery and conversion, which matters in high-ticket home buying. They guide shoppers through large assortments and custom options; in a business with more than 100 store locations, that face-to-face help can turn browsing into a sale.
Home delivery network
Haverty Furniture Companies, Inc. uses home delivery as a physical fulfillment channel, moving furniture from store or warehouse to the customer’s residence and making delivery part of the buying experience. In a category where large items, room setup, and damage risk matter, this last-mile step can shape satisfaction and repeat purchases.
- Physical last-mile delivery
- Home setup experience matters
- Shapes customer satisfaction
Regional market presence in 16 states
Haverty Furniture Companies, Inc. keeps its store footprint concentrated in 16 Southern and Midwestern states, which helps build local brand recognition and makes delivery and inventory moves more efficient. That density also lets the Company tailor merchandising and promotions by region, which can lift traffic and repeat sales.
- 16-state regional footprint
- South and Midwest focus
- Better logistics efficiency
- Localized merchandising and promos
Haverty’s Local Showroom Network Drives Big-Ticket Furniture Sales
Haverty Furniture Companies, Inc. sells mainly through 121 showrooms, supported by an online site, sales associates, and home delivery. Its 16-state Southern and Midwestern footprint helps keep the channel network local, efficient, and suited to big-ticket furniture purchases.
| Channel | Data |
|---|---|
| Showrooms | 121 |
| Operating states | 16 |
| Channel mix | Store, web, sales staff, delivery |
Customer Segments
Residential furniture buyers
Residential furniture buyers are Haverty Furniture Companies, Inc.'s core segment: households shopping for living rooms, bedrooms, and dining spaces, not offices or institutions. This is a large demand pool, with U.S. households spending about $120 billion a year on furnishings and related goods, and Haverty serves it through 129 stores in 17 states plus its online channel.
Homeowners furnishing multiple rooms
Homeowners furnishing multiple rooms often place larger, more coordinated orders, so they matter for Havertys’ average ticket and basket size. With 2024 net sales of about $767 million and 122+ years of home-furnishings experience, Havertys’ broad catalog and style-matched assortments fit buyers who want one look across several rooms.
Mattress shoppers
Mattress shoppers are a distinct sleep-focused segment for Haverty Furniture Companies, Inc., and the category sits alongside its furniture offer. The assortment pairs major national brands with Haverty’s proprietary line, and the company served customers through 130 stores across 17 states in its latest reported year, so the segment can sell on its own or as part of a larger room purchase.
Custom-upholstery customers
Custom-upholstery customers want choice in fabric, size, and design, and they stay close to the buy cycle because made-to-order decisions affect fit and price. For Haverty Furniture Companies, Inc., this segment is high-touch and high-intent, so selection tools and design support matter as much as the product itself.
- Choice-driven, made-to-order buyers
- More involved in product selection
- Value personalization and fit
Southern and Midwestern retail shoppers
Haverty Furniture Companies, Inc. serves Southern and Midwestern retail shoppers through a 16-state store base, so buyers can visit nearby showrooms and get local delivery support. That tight physical footprint fits its regional customer mix and makes in-person furniture shopping easier.
- 16-state store footprint
- Nearby showrooms
- Local delivery coverage
- Matches regional demand
Haverty’s showroom model wins on full-room furniture and mattress sales
Haverty Furniture Companies, Inc. serves residential furniture shoppers, especially homeowners buying coordinated room sets and mattress customers. Its regional footprint of about 129 stores in 17 states supports showroom-led, high-touch purchases with local delivery.
| Segment | Need | Fit |
|---|---|---|
| Homeowners | Multi-room sets | Higher basket size |
| Mattress buyers | Sleep-focused | Standalone or add-on |
Cost Structure
Cost of goods sold for furniture and mattresses
For Haverty Furniture Companies, Inc., product acquisition is the main cost in the retail model, covering sourced furniture, mattresses, and accessories. In fiscal 2025, gross margin was about 61%, so even small changes in COGS can move gross profit fast.
Showroom occupancy and lease costs
Haverty Furniture Companies, Inc. operated 121 showrooms in fiscal 2025, so rent, common-area charges, and property upkeep stay a large fixed cost. The chain needs high-traffic retail sites to drive store visits, which keeps showroom occupancy and lease costs tightly tied to location quality and hard to flex down fast.
Warehousing, delivery, and freight costs
Haverty Furniture Companies, Inc. bears heavy warehousing, freight, and last-mile delivery costs because bulky residential furniture is expensive to store, protect, and move. Damage prevention, appointment scheduling, and white-glove handling add extra labor and vehicle expense, so shipping and delivery stay a material part of the cost structure.
Salaries, commissions, and store labor
Haverty Furniture Companies, Inc. depends on sales associates and support staff, so salaries, commissions, and store labor sit at the core of selling, service, and day-to-day store operations. This cost line supports consultative retail execution, where staff help convert high-touch showroom visits into sales and customer service.
Pay drives in-store sales execution.
Commissions align labor with revenue.
Store labor supports service and ops.
Marketing, technology, and administrative overhead
Digital commerce and brand marketing keep Haverty Furniture Companies, Inc. spending on ads, site tools, and customer acquisition, while Atlanta corporate functions add steady SG&A overhead. These costs support its omnichannel model, which blends online sales with 130+ store locations and delivery service across the Southeast.
- Ongoing digital and brand spend
- Atlanta HQ adds fixed overhead
- Supports omnichannel retail execution
Haverty’s Profit Drivers: 61% Gross Margin, 121 Showrooms
Haverty Furniture Companies, Inc. cost structure is led by merchandise, store occupancy, and delivery expense. In fiscal 2025, gross margin was about 61% and the Company operated 121 showrooms, so product cost and fixed retail overhead still drive profit swings.
| Cost driver | Fiscal 2025 |
|---|---|
| Gross margin | 61% |
| Showrooms | 121 |
| Main pressure points | COGS, rent, delivery, labor |
Revenue Streams
Furniture sales
Furniture sales are Haverty Furniture Companies, Inc.'s main revenue stream and the core of its store model. They cover residential seating, bedroom, dining, and occasional furniture, where large-ticket purchases usually carry the biggest share of gross profit and drive store economics.
Mattress sales
Mattress sales at Haverty Furniture Companies, Inc. come from both furniture-package purchases and stand-alone buys, with major national brands plus Skye in the mix. This category helps bring in store traffic and lifts basket diversity because a mattress sale often leads to add-on items like bases and bedding.
Home accessories sales
Home accessories sales complement Haverty Furniture Companies, Inc.'s core furniture lines and lift basket size by driving add-on buys at checkout. In fiscal 2025, this matters because every higher-ticket furniture order can be paired with lamps, rugs, mirrors, and decor, which are lower-cost items that often trigger impulse purchases and help raise average order value.
Custom upholstery orders
Custom upholstery orders let Haverty Furniture Companies, Inc. sell made-to-order sofas and chairs at a higher perceived value than stock items. Because each order is tailored to room size, fabric, and style, this stream supports differentiation and can lift gross margin when demand stays healthy.
- Made-to-order drives premium pricing.
- Fits room and style needs.
- Supports margin strength.
Delivery and related service charges
Delivery and related service charges add extra revenue when Haverty Furniture Companies, Inc. moves large items like sofas and dining sets, where white-glove setup is often needed. These fees help offset labor, routing, and last-mile costs, and they fit the company’s full-service model, which supports both customer convenience and gross margin.
- Extra fees on large-item delivery
- Setup charges offset fulfillment costs
- Linked to full-service selling
Haverty’s 2025 Sales Centered on Furniture, With Custom Upholstery Boosting Mix
In fiscal 2025, Haverty Furniture Companies, Inc. kept revenue centered on furniture, mattresses, and accessories sold through its store network, with custom upholstery lifting ticket size and mix. Delivery and setup fees added a smaller but useful service stream on bulky orders, helping offset fulfillment cost.
| Stream | Role |
|---|---|
| Furniture | Main sales driver |
| Mattresses | Traffic and add-ons |
| Accessories | Basket lift |
| Custom upholstery | Higher-margin orders |
| Delivery fees | Service income |
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