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TELUS Business Model Canvas: Strategic Blueprint in Brief
Unlock the full strategic blueprint behind TELUS Corporation’s business model. This concise Business Model Canvas reveals how TELUS creates value, serves key customer segments, and sustains growth in a competitive telecom market. Ideal for investors, analysts, and strategists who want actionable insight—download the full version to go deeper.
Partnerships
Network equipment vendors
TELUS works with major telecom hardware vendors to build and maintain mobile, internet, TV, and voice networks, including radio access, core, and fiber infrastructure. In 2025, these partners helped support 16.9 million connections, which is critical for service quality and network uptime.
Device manufacturers
Device manufacturers are key TELUS partners because handset and connected-device makers feed mobile upgrades and IoT activations. TELUS serves 9.3 million mobile phone users and 2.1 million connected device subscriptions, so steady device supply directly supports equipment revenue and keeps churn lower.
Content providers
Content providers are key to TELUS Corporation's TV and entertainment offer, which supports about 1.3 million television customers. Licensed channels and streaming rights keep TELUS TV and bundled plans competitive, and that helps hold residential subscribers in a market where churn is costly.
Cloud and software partners
TELUS’s cloud and software partners support hosting, cloud, managed IT, and digital transformation across Technology Solutions and Digitally-Led Customer Experiences. This matters because TELUS reported C$20.1 billion in 2024 revenue and C$3.7 billion in adjusted EBITDA, so partner software helps it widen enterprise services without building every tool in-house.
- Supports cloud and managed IT delivery
- Extends enterprise software offerings
- Backs digital transformation services
Healthcare and agri-tech partners
TELUS partners with healthcare software and agri-tech specialists to strengthen TELUS Health and TELUS Agriculture & Consumer Goods, giving the Company 2 vertical platforms beyond core telecom. These ecosystems support analytics-led tools for providers and food-chain clients, which helps TELUS sell more sector-specific IT into business markets in 2025.
- 2 vertical partner ecosystems
- Healthcare software support
- Smart food-chain analytics
- Business IT expansion
TELUS Powers 16.9M Connections Through Key Partners
TELUS depends on vendors, content owners, cloud/software firms, and sector specialists to run its telecom and digital services. In 2025, the Company supported 16.9 million connections, 9.3 million mobile phone users, 2.1 million connected-device subscriptions, and about 1.3 million TV customers.
| Partner group | Why it matters |
|---|---|
| Network vendors | Keep 16.9M connections live |
| Content providers | Support 1.3M TV customers |
What is included in the product
Detailed Word Document
A concise TELUS Corporation Business Model Canvas capturing its telecom and health strategy, key customer segments, channels, value propositions, and competitive strengths.
Customizable Excel Spreadsheet
Quickly spot TELUS Corporation’s key business model pain points and opportunities in one editable, easy-to-share canvas.
Reference Sources
Lists trusted TELUS sources that verify key assumptions and make decisions easier to defend.
Activities
Mobile network operations
TELUS Corporation’s mobile network operations support 9.3 million wireless customers through network buildout, maintenance, and service assurance. In 2025, this scale helps TELUS protect coverage, speed, and reliability across its wireless base, which is a core driver of customer retention and data usage growth.
Broadband and TV service delivery
TELUS delivers broadband to 2.3 million internet subscribers, 1.3 million TV viewers, and 1.1 million residential voice customers, making service delivery a core consumer engine. In 2025, these recurring subscriptions anchored TELUS’s wireline base, while provisioning and customer support kept churn low and ARPU stable.
IT and managed services delivery
TELUS Corporation’s IT and managed services delivery covers hosting, cloud, managed IT, data management, and analytics, and it sits at the core of the Technology Solutions segment. In 2025, TELUS served more than 20 million customer connections, and these recurring enterprise contracts help turn digitization demand into steadier revenue.
Digital customer experience solutions
TELUS Corporation’s digital customer experience solutions sit in its Digitally-Led Customer Experiences segment and combine AI-enabled tools with content management to improve service flows and back-office work. In 2025, TELUS generated about CA$20.1 billion in annual revenue, and this activity helps support that scale by making customer interactions faster and more consistent.
- AI-enabled service tools
- Content management workflows
- Better customer interactions
- Lower process friction
Security and vertical solutions deployment
TELUS Corporation scaled security and vertical software through 804,000 security system subscribers in 2025, while also deploying sector tools for healthcare and smart supply chains. This activity helps widen revenue beyond core connectivity and adds higher-margin service lines.
- 804,000 security subscribers in 2025
- Healthcare software deployments
- Smart supply-chain use cases
- Diversifies revenue beyond connectivity
TELUS Powers 20M+ Connections Across Networks, Cloud, and Security
TELUS Corporation’s key activities in 2025 centered on running mobile and wireline networks for 9.3 million wireless customers, 2.3 million internet subscribers, and 1.3 million TV viewers. It also delivered IT, cloud, and managed services to more than 20 million customer connections, plus security and vertical software, including 804,000 security subscribers.
| Activity | 2025 data |
|---|---|
| Network and digital services | 9.3M wireless; 2.3M internet; 20M+ connections |
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Resources
16.9 million connections
TELUS serves 16.9 million total connections across wireless, internet, TV, voice, devices, and security. That installed base is the core asset behind recurring revenue, because each account can generate monthly service fees and device-linked sales.
It also lifts retention and cross-sell, since one customer can add more services over time, making churn more costly and lifetime value higher.
Telecom network infrastructure
TELUS Corporation depends on its national wireless, fibre, broadband, and voice network to deliver core connectivity in Canada. In 2024, it served more than 10 million customer connections, so coverage, speed, and reliability directly shape customer experience, churn, and pricing power.
Technology Solutions platform
TELUS Corporation's Technology Solutions platform combines hosting, cloud, managed IT, and data tools to win enterprise contracts and digital transformation work; in 2025, TELUS reported about CA$4.2 billion in annual business-services revenue, showing this stack is a real growth engine. It also broadens the mix beyond telecom and supports stickier, higher-value client relationships.
Digital CX and AI capabilities
TELUS Corporation uses AI tools and content-management systems to automate service flows and tailor digital touchpoints across more than 20 million customer connections. This supports enterprise differentiation by speeding response times, improving consistency, and scaling digital experience services at TELUS Health, which supports 76 million lives globally.
- Automates customer interactions
- Personalizes digital journeys
- Supports enterprise service edge
TELUS brand and workforce
TELUS has built a national brand since 1998, and that brand is a core resource in TELUS Corporation’s model. Skilled team members keep network operations, IT delivery, sales, and customer care running, so human expertise still drives service quality in telecom and technology.
- Brand trust built since 1998
- Skilled staff support daily operations
- People matter in telecom and tech
TELUS’ 16.9M Connections Power Growth Across Network, Tech, and Health
TELUS Corporation’s key resources are its 16.9 million connections, national wireless and fibre network, and Technology Solutions stack. In 2025, about CA$4.2 billion in business-services revenue showed these assets still drive growth, while TELUS Health reached 76 million lives globally.
| Resource | 2025/2026 data |
|---|---|
| Customer base | 16.9M connections |
| Business services | CA$4.2B revenue |
| TELUS Health reach | 76M lives |
Value Propositions
Bundled connectivity
TELUS Corporation bundles mobile, internet, TV, and voice into one offer, serving 9.3 million mobile users and 2.3 million internet subscribers. This one-bill setup makes life easier for customers and helps TELUS keep them longer.
End-to-end business IT
TELUS Corporation bundles hosting, cloud, managed IT, data, and analytics, so businesses can buy connectivity and IT from one provider. With more than 17 million customer connections across its network, TELUS can simplify procurement, cut vendor sprawl, and make support easier to manage.
Digital transformation support
TELUS Corporation’s digital transformation support uses AI-enabled customer experience and content-management tools to help organizations modernize service and operations. TELUS Digital supported clients across more than 30 countries, and TELUS delivered 2025 revenue of C$X, while the goal stayed clear: faster workflows, lower friction, and better service outcomes.
Vertical-specific solutions
TELUS Corporation’s vertical-specific solutions go beyond telecom by tailoring tech for healthcare software, smart food-chain tools, and security systems. In 2025, TELUS Health supported more than 76 million people worldwide, showing how these offerings meet industry workflows, compliance, and safety needs that standard connectivity alone cannot cover.
- Healthcare software at scale
- Smart food-chain operations
- Security built for industry use
Large-scale Canadian service base
TELUS Corporation’s large Canadian service base spans 16.9 million customer connections, giving it national reach and broad service availability. That scale helps TELUS combine mobility, internet, and TV delivery for customers across Canada, so they get one diversified provider with integrated service options.
- 16.9 million Canadian connections
- National scale supports wide coverage
- Integrated multi-service delivery
TELUS: One Provider for 16.9M Canadian Connections
TELUS Corporation’s value proposition is simple: one provider for mobility, internet, TV, voice, and business IT, which cuts vendor sprawl and eases support. In 2025, it served 9.3 million mobile users, 2.3 million internet subscribers, and 16.9 million Canadian customer connections.
| Metric | 2025 |
|---|---|
| Mobile users | 9.3M |
| Internet subs | 2.3M |
| Canadian connections | 16.9M |
Customer Relationships
Subscription-based contracts
TELUS Corporation depends on recurring subscriptions for wireless, internet, TV, and voice, which supports steady cash flow and long customer life. In 2025, it served roughly 21 million customer connections, so this contract base stays central to both residential and business services.
Digital self-service
TELUS Corporation pushes customers to use its digital tools to manage bills, plans, and service changes, which cuts friction for routine tasks and lowers call-center load. That fits a digitally led model: TELUS served 10+ million customer connections across wireless, internet, and TV, so even small self-service gains can save real time and cost.
Account-managed enterprise service
TELUS’s enterprise relationships are account-managed: business and public-sector clients get dedicated teams for managed IT and digital CX, which fits complex, high-value contracts. In 2025, TELUS served about 20.4 million customer connections, showing the scale that supports these long-term, service-heavy accounts.
Customer care and technical support
TELUS’s customer care and technical support covers network, device, and service issues across 4 core lines: mobile, internet, TV, and security. With millions of subscriber relationships, fast support helps reduce churn, prevent service interruptions, and protect recurring revenue.
- Supports network, device, service issues
- Covers 4 subscriber product lines
- Helps lower churn and outages
Bundled retention programs
TELUS Corporation uses bundled retention programs to keep customers longer by packaging connectivity, security, and IT services into one relationship. That matters because TELUS served about 18.4 million customer connections in 2025, and cross-service bundling can lift customer lifetime value by raising switching costs and reducing churn.
- One bill, more services, longer tenure
- Bundling improves retention across lines
- Higher lifetime value, lower churn risk
TELUS Wins by Keeping 20.4M Customer Connections Sticky
TELUS Corporation keeps customer ties sticky through recurring subscriptions, digital self-service, and account-managed enterprise support. In 2025, it served about 20.4 million customer connections, so retention and cross-sell matter more than one-time sales.
| Metric | 2025 |
|---|---|
| Customer connections | 20.4 million |
| Core relationship model | Subscriptions, self-service, account management |
Channels
Retail and field sales
TELUS uses retail stores and direct field sales to win consumer mobility customers, turning face-to-face selling into device activations and service upgrades. Its national wireless network reaches 99% of Canadians, so these channels matter most where buyers want hands-on help and fast plan changes.
Digital platforms
TELUS Corporation’s digital platforms let customers order services, manage accounts, and get support online, which fits its tech-led model for both consumer and business users. With over 20 million customer connections across its network, these channels help TELUS scale service access while reducing friction in day-to-day customer care.
Contact centres
Phone-based contact centres remain a core TELUS Corporation service channel, supporting millions of customer connections and handling billing, technical, and service issues at scale. TELUS’s large customer base makes this channel critical for fast issue resolution and high-volume care across wireless, internet, and TV services.
Business direct sales
TELUS Corporation’s business direct sales channel uses dedicated relationship teams to serve enterprise clients with IT, cloud, and digital experience solutions, a fit for complex, high-touch selling. This matters in a market where TELUS served 1.2 million business and public sector customer connections at the end of 2025, showing the scale behind its direct enterprise push.
- Dedicated teams for enterprise clients
- Best for IT, cloud, digital experience
- Supports complex solution selling
Partner and reseller networks
TELUS uses partner and reseller networks to extend reach in specialized services and equipment, especially for business technology and security. In 2025, TELUS reported about C$20 billion in revenue, so this channel helps scale the portfolio without building every sales path in-house.
- Extends reach into niche services
- Supports business tech and security
- Scales sales with lower fixed cost
TELUS Channels Deliver Scale and High-Touch Service
TELUS Corporation uses retail, field sales, digital self-serve, contact centres, direct enterprise teams, and partners to move customers from sale to support. In 2025, it served 20 million+ customer connections and 1.2 million business and public sector connections, so these channels are built for both scale and high-touch service.
| Channel | Role | 2025 data |
|---|---|---|
| Retail and field | Consumer sales | 99% Canada coverage |
| Digital and phone | Self-serve and support | 20 million+ connections |
| Direct and partners | Enterprise reach | 1.2 million business and public sector connections |
Customer Segments
Mobile subscribers 9.3 million
TELUS Corporation serves 9.3 million mobile subscribers, making this its core mass-market customer base. In 2025, this segment kept generating recurring wireless service revenue and device sales, with growth tied to postpaid plans, handset upgrades, and higher data usage.
Internet and home services customers
TELUS Corporation serves 2.3 million internet subscribers, 1.3 million television customers, and 1.1 million residential voice customers. These households often buy bundled packages, which lifts average revenue per user and helps keep consumer revenue stable.
Connected device customers 2.1 million
TELUS Corporation had 2.1 million connected device customers in 2025, showing strong IoT and machine-to-machine demand across business and consumer use cases. This base adds growth beyond smartphones and supports services like fleet tracking, smart home, and industrial monitoring.
Security subscribers 804,000
TELUS Corporation serves 804,000 security subscribers across home and business protection, creating recurring monitoring and equipment revenue. This base also strengthens TELUS Corporation’s residential bundle by pairing security with internet, wireless, and TV, which helps lift customer stickiness.
- 804,000 security subscribers
- Recurring monitoring revenue
- Equipment sales add-on
- Supports bundled retention
Business, healthcare, and public sector
TELUS targets business, healthcare, and public sector clients that buy managed IT, cloud, analytics, and digital customer experience services. TELUS Health and sector tools deepen the mix, and the company serves more than 20 million customer connections, which helps support larger, stickier contracts.
- Managed IT and cloud
- Healthcare software
- Higher-value contracts
TELUS’ 2025 customer base powers recurring revenue growth
TELUS Corporation’s customer base is led by 9.3 million mobile subscribers, 2.3 million internet users, 1.3 million TV customers, and 1.1 million residential voice lines in 2025. These households drive recurring service revenue and bundle more than one product.
| Segment | 2025 |
|---|---|
| Mobile | 9.3M |
| Internet | 2.3M |
| TV | 1.3M |
| Security | 804K |
Cost Structure
Network infrastructure spend
TELUS Corporation’s network infrastructure spend is a core cost driver, with heavy outlays for wireless, broadband, and voice buildout, maintenance, and upgrades. In 2025, network investment kept capital spending in the multi-billion-dollar range, reflecting the cost of expanding fiber and 5G coverage while protecting service quality.
Spectrum and access costs
TELUS Corporation’s spectrum and access costs cover licensed spectrum fees, tower access, and network rights needed to run mobile services at scale. These fixed costs support its 9.3 million wireless customer base, so they stay central to service quality, coverage, and capacity.
Technology platforms and data operations
Technology platforms and data operations are a core cost in TELUS Corporation's Technology Solutions segment, because cloud, hosting, analytics, and digital CX services need heavy IT infrastructure and secure data workflows. As enterprise delivery scales, these costs grow with workload volume, support, and uptime demand, so 2025-2026 spend stays tied to service growth and margin pressure.
Customer care and workforce
TELUS carries heavy labor costs across sales, support, network operations, and enterprise account teams; in 2025 it employed about 78,000 team members and reported C$20.1 billion in operating revenues, so human support stays a core cost line. Large customer volumes keep call-center, field-service, and account-management demand high.
- 2025 workforce: about 78,000
- 2025 operating revenues: C$20.1 billion
- Costs span sales, support, and network ops
- Human help still drives service quality
Content, equipment, and security fulfillment
TELUS Corporation's content, equipment, and security fulfillment costs cover TV programming rights, customer devices, and security hardware. These costs support 1.3 million TV viewers and 804,000 security subscribers, helping TELUS bundle services and sell connected devices at scale.
- TV content rights support 1.3 million viewers
- Devices and hardware drive bundle sales
- Security fulfillment serves 804,000 subscribers
TELUS Cost Structure: Networks, Labor, and Customer Care Dominate
TELUS Corporation’s cost structure is dominated by network build and upkeep, spectrum and access fees, and heavy labor across sales, support, and network ops. In 2025, TELUS had about 78,000 team members and C$20.1 billion in operating revenues, so service delivery and customer care stayed major fixed and variable costs.
| Cost item | 2025 data |
|---|---|
| Workforce | About 78,000 |
| Operating revenues | C$20.1 billion |
| Wireless customers | 9.3 million |
| TV viewers | 1.3 million |
Revenue Streams
Mobile service revenue
TELUS Corporation’s mobile service revenue is driven by wireless subscriptions, with 9.3 million mobile subscribers and recurring monthly service fees as the core stream. Device sales and financing add to that base, while the company’s 2024 mobile ARPU and subscriber growth help support steady cash flow.
Internet, TV, and voice subscriptions
TELUS Corporation's residential connectivity revenue comes from 2.3 million internet subscribers, 1.3 million TV viewers, and 1.1 million voice customers. These services are often bundled, which helps lock in recurring cash flow and supports steady revenue from the 2025/2026 fiscal year base.
Equipment sales
In 2025, TELUS used equipment sales—phones, connected devices, and related gear—to pull in new customers and push upgrades, while subscription revenue did the heavy lifting. This stream is smaller than recurring service income, but it matters because device bundles help drive activations and keep churn down.
Managed IT and cloud services
Managed IT and cloud services sit in TELUS Corporation's Technology Solutions segment and sell enterprise clients hosting, cloud, managed IT, data, and analytics on recurring contracts. In 2025, TELUS reported Technology Solutions revenue of about C$1.7 billion, underscoring a B2B stream built on repeat subscriptions, not one-off sales.
- Recurring enterprise contracts
- Hosted cloud and managed IT
- Data and analytics services
- 2025 segment revenue: ~C$1.7B
Security and digital CX services
TELUS Corporation earns recurring revenue from 804,000 security subscribers, plus digital customer experience contracts that sit outside core telecom. Specialized software and service deals help diversify cash flow and deepen relationships with enterprise clients.
- 804,000 security subscribers
- Digital CX contracts
- Software and service diversification
TELUS’ recurring subscriptions power steady, diversified revenue
TELUS Corporation’s revenue is led by recurring telecom subscriptions, with 9.3 million mobile subscribers and 2.3 million internet, 1.3 million TV, and 1.1 million voice customers supporting steady monthly fees. Enterprise revenue adds mix through Technology Solutions, which delivered about C$1.7 billion in 2025, plus 804,000 security subscribers and device sales that help drive upgrades.
| Stream | 2025/2026 base |
|---|---|
| Mobile | 9.3M subscribers |
| Internet | 2.3M subscribers |
| TV | 1.3M viewers |
| Voice | 1.1M customers |
| Technology Solutions | C$1.7B revenue |
| Security | 804K subscribers |
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