(TIVC) Tivic Health Systems, Inc. Business Model Canvas Research

FSAStore.com is a sales partner for Tivic Health Systems, Inc., placing the product in front of shoppers who can pay with flexible spending accounts or health savings accounts. That matters because it makes the offer easier to buy for benefit-eligible customers, but Tivic Health does not publicly break out FSAStore.com channel revenue in 2025 filings.

• Benefit-eligible access
• Higher purchase convenience
• Retail channel expansion

Tivic Health Systems, Inc. relies on U.S. online retailers and third-party fulfillment partners to sell and ship consumer devices, so inventory can move from company supply to end customers without Tivic Health building its own national logistics network. This setup lowers fixed costs, but it also leaves sales and delivery tied to partner traffic, service levels, and shipping speed.

• U.S. online retailers expand reach.
• Fulfillment partners handle storage and delivery.
• Partner speed affects customer experience.

Tivic Health Systems, Inc. uses direct-to-consumer e-commerce to sell from its own online channels, so it controls storefront content, orders, and demand capture end to end. This DTC channel is a core operating activity because it links marketing, conversion, and fulfillment in one flow.

• Owns online storefronts
• Manages orders directly
• Tracks consumer demand
• Supports core sales growth

Tivic Health Systems, Inc. must keep online retail listings, pricing, and stock tight across partners, because the company’s sales flow is still channel-driven and small execution gaps can hit revenue fast. In 2025/2026 filings, this means retail channel management is a core day-to-day task, not a support function.

• Keep listings accurate
• Match prices across channels
• Avoid stock-outs
• Protect partner relationships

Tivic Health Systems, Inc. relies on online storefronts and marketplace listings as a low-cost sales engine, letting it reach customers without a large retail footprint. That digital commerce layer is part of the operating backbone, because for a small medtech company every avoided store lease, staff slot, and inventory hold-up matters.

• Sell direct without stores
• Use marketplaces to expand reach
• Keep fixed costs lighter

Tivic Health Systems, Inc. uses its Hayward, California headquarters as its main corporate base, supporting administration, product planning, and day-to-day business operations. In FY2025, this single headquarters location anchors 1 core hub for corporate oversight and execution.

• Hayward, California: main headquarters
• Supports administration
• Drives product planning
• Hosts business operations

Tivic Health Systems, Inc. sells through its own online platform and major marketplaces, so U.S. buyers can order without a sales rep or store visit. That convenience fits a market where U.S. e-commerce sales reached about $1.19 trillion in 2024, or 16.1% of total retail sales.

This channel mix lowers friction, broadens access, and supports faster purchase decisions for consumer health products.

• Direct online buying
• Marketplace reach
• Faster U.S. access
• Convenience as value

FSAStore.com gives Tivic Health Systems, Inc. a benefit-linked buying path that can lower friction for shoppers using tax-advantaged funds. In 2025, the health FSA employee contribution limit was $3,300, so access to eligible spending can make purchase decisions easier for some customers.

That practical channel can support conversion because buyers do not need to treat the item as a normal out-of-pocket expense.

• Uses eligible FSA funds
• Reduces purchase friction
• Supports easier conversion

Post-purchase support matters for Tivic Health Systems, Inc. because consumer devices often need setup and usage help after sale, so fast service can answer questions, lower returns, and keep buyers confident enough to buy again.

• Fixes usage issues fast

• Reduces returns and refunds

• Builds repeat-trust after purchase

Tivic Health Systems, Inc. uses its own website and digital marketing to speak directly with customers, which helps push product updates, answer questions fast, and keep the brand visible. This channel also supports direct feedback loops, so the company can tighten engagement and build a closer brand tie without relying only on third-party sellers.

• Own channels speed product updates.
• Digital marketing deepens customer engagement.
• Direct contact builds brand trust.

BestBuy.com gives Tivic Health Systems, Inc. access to a trusted commerce site tied to Best Buy’s FY2025 net sales of $41.5 billion, which can lift visibility and shorten the path to purchase. As a large online retail channel, it adds another buying option beyond Tivic Health Systems, Inc.’s direct and specialty sales.

• Trusted online retail reach
• Supports broader product discovery
• Adds a second purchase route

FSAStore.com is a focused channel for pre-tax HSA and FSA dollars, which can reduce buyer friction for Tivic Health Systems, Inc. products that qualify as medical expenses. For eligible shoppers, the channel can shorten the purchase path and support conversion on health-related consumer items.

• Targets HSA and FSA-eligible buyers
• Lowers checkout friction
• Supports higher intent health purchases

FSA and HSA eligible buyers are a real conversion pool for Tivic Health Systems, Inc., because shoppers can use pre-tax funds to pay for qualified health products. In 2026, HSA limits are $4,400 for self-only coverage and $8,750 for family coverage, while the healthcare FSA limit is $3,400, so benefit eligibility can lower price friction and lift checkout intent.

• Pre-tax funds reduce out-of-pocket cost
• FSAStore.com signals buyer demand
• Eligibility can improve conversion rates

Health-conscious households are a fit for Tivic Health Systems, Inc. because they want non-drug wellness tools and may choose device-based care over medications. That matches the Company’s bioelectronic positioning, where the value is in simple, drug-free self-care at home.

These buyers care most about safety, convenience, and daily use, so ClearUP-style devices can appeal when they want a wellness option they can use without prescriptions.

• Non-drug wellness preference
• Device-first home care
• Fits bioelectronic branding

Tivic Health Systems, Inc. pays real tolls to sell through Amazon, Walmart, and its own web stack: Amazon referral fees often run 8% to 15% by category, plus fulfillment and storage charges, so gross margin drops before Tivic sees cash. In U.S. ecommerce, marketplace and payment costs are a fixed part of reach, not a free sales channel.

• Amazon and Walmart fees cut each sale
• Own store needs software and payment costs
• Channel access directly affects margin

Fulfillment, SG&A, and compliance are a heavy fixed-cost layer for Tivic Health Systems, Inc.: shipping, warehousing, and customer support scale with device sales, while general and administrative spending keeps the company running. Medical device rules add recurring costs for quality systems, labeling, reporting, and regulatory oversight, so margin pressure stays high until volume rises.

• Shipping and support raise per-unit costs.
• SG&A funds the corporate base.
• Compliance adds ongoing regulatory spend.

BestBuy.com sales add an online retail revenue stream for Tivic Health Systems, Inc. By putting the product on a major e-commerce site, Tivic Health Systems, Inc. gives customers another place to buy and can support higher unit sales through broader reach.

• Online retail revenue
• More customer access points
• Can lift unit volume

FSAStore.com supports benefit-account purchases, while sales to other U.S. online retailers add another consumer channel for Tivic Health Systems, Inc. This mix broadens reach and reduces reliance on one buyer path, which matters in a small-medtech model with limited revenue concentration.

• Benefit-account spending drives FSAStore.com sales.
• Retail partners widen consumer access.