{"product_id":"rci-bcg-matrix","title":"(RCI) Rogers Communications Inc. BCG Matrix Research","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-List-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThis Rogers Communications Inc. BCG Matrix helps you see how the company’s products or business units fit into Stars, Cash Cows, Question Marks, and Dogs. The page already shows a real preview of the analysis, so you can review the actual format and content before buying. Purchase the full version to get the complete ready-to-use report.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-wrapper\"\u003e\n\u003cdiv class=\"container_new_design pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"sub-highlight-wrapper_heading\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Icon-1.svg\" alt=\"Icon\"\u003e\n\u003ch2\u003eStars\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e5G mobile data services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRogers Communications Inc.'s wireless base reached 11.3 million subscribers, making 5G mobile data services its main growth engine. 5G traffic keeps climbing as customers move to newer devices and stream more video and cloud apps, which supports higher data use per user. This is a high-share, high-growth Star, but it also needs steady capital spending to keep network speed, coverage, and capacity ahead of demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIgnite Internet and WiFi\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIgnite Internet and WiFi is a Star for Rogers Communications Inc.: high-speed home internet keeps growing, and the bundle of broadband, WiFi, and app control lifts upsell and cuts churn.\u003c\/p\u003e\n\u003cp\u003eRogers keeps pushing faster tiers and whole-home coverage, so the offer stays sticky in households that want seamless streaming, gaming, and remote work.\u003c\/p\u003e\n\u003cp\u003eIn BCG terms, this is a growth engine with strong retention economics and clear room to deepen ARPU through premium speed upgrades.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.png\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise Ethernet and cloud\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRogers Communications Inc. treats enterprise Ethernet and cloud as a Star: the business sells private networking, IP voice, and managed cloud on recurring contracts, while Canada’s enterprise data demand keeps rising. Rogers Communications Inc. reported about C$20.6 billion in 2024 revenue, so this unit can scale into higher-margin services as business connectivity grows. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eSportsnet live rights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSportsnet live rights remain a top BCG \"Star\" for Rogers Communications Inc. because live sports still command premium ad rates, and Rogers’ NHL deal runs through 2025-26 under a C$5.2 billion, 12-year contract, or about C$433 million a year. \u003c\/p\u003e\n\u003cp\u003eThe national reach of Sportsnet keeps Rogers highly visible in Canada, while streaming through Sportsnet+ adds audience growth even as rights costs stay heavy. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh live audience pull\u003c\/li\u003e\n\u003cli\u003ePremium Canadian ad inventory\u003c\/li\u003e\n\u003cli\u003eStreaming adds growth upside\u003c\/li\u003e\n\u003cli\u003eRights costs pressure margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eDevice financing and protection plans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDevice financing and protection plans are a strong Stars add-on for Rogers Communications Inc. because they keep handset upgrades moving and support wireless conversion. In 2025, these offers help Rogers bundle higher-value smartphones with monthly payments and insurance-style coverage, which adds recurring service revenue on top of device sales.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBoosts upgrade pace\u003c\/li\u003e\n\u003cli\u003eLifts wireless sales conversion\u003c\/li\u003e\n\u003cli\u003eAdds recurring protection revenue\u003c\/li\u003e\n\u003cli\u003eFits premium-device demand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRogers’ Star Assets: Wireless, 5G Growth, and Sportsnet\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRogers Communications Inc.'s Stars are led by wireless, with 11.3 million subscribers and rising 5G traffic driving data use and ARPU. Ignite Internet, enterprise Ethernet\/cloud, and Sportsnet also fit Star status because they combine growth, retention, and recurring revenue. The NHL rights deal runs through 2025-26 at C$5.2 billion, or about C$433 million a year.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStar\u003c\/th\u003e\n\u003cth\u003eKey data\u003c\/th\u003e\n\u003cth\u003eWhy it matters\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWireless\u003c\/td\u003e\n\u003ctd\u003e11.3M subs\u003c\/td\u003e\n\u003ctd\u003e5G growth engine\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSportsnet\u003c\/td\u003e\n\u003ctd\u003eC$5.2B rights\u003c\/td\u003e\n\u003ctd\u003ePremium live ad demand\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-includes\"\u003e\n\u003cdiv class=\"product-includes__container\"\u003e\n\u003ch2 id=\"product-includes-title\" class=\"product-includes__title\"\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-includes__grid\"\u003e\n\u003cdiv class=\"include-card\"\u003e\n\u003cdiv class=\"include-card__icon-wrap\"\u003e\n\u003cimg class=\"include-card__icon\" src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Detailed Word Document icon\"\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"include-card__heading\"\u003e\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"include-card__text\"\u003eRogers BCG Matrix maps its wireless, media, and telecom units to guide invest, hold, or divest decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"include-card\"\u003e\n\u003cdiv class=\"include-card__icon-wrap\"\u003e\n\u003cimg class=\"include-card__icon\" src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Customizable Excel Spreadsheet icon\"\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"include-card__heading\"\u003e\u003cstrong\u003eEditable Excel File\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"include-card__text\"\u003eQuick BCG Matrix for Rogers Communications Inc. to spot winners and laggards fast.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"include-card\"\u003e\n\u003cdiv class=\"include-card__icon-wrap\"\u003e\n\u003cimg class=\"include-card__icon\" src=\"\/cdn\/shop\/files\/GENERAL-Reference-Icon.svg\" alt=\"References icon\"\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"include-card__heading\"\u003e\u003cstrong\u003eReference Sources\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"include-card__text\"\u003eProvides a traceable source trail for Rogers Communications Inc. that boosts credibility and speeds confident decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"pr-shrt-dscr-wrapper\"\u003e\n\u003cdiv class=\"container_new_design pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"sub-highlight-wrapper_heading\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-1.svg\" alt=\"Icon\"\u003e\n\u003ch2\u003eCash Cows\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e11.3M wireless subscriber base\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRogers Communications Inc. has about 11.3 million wireless subscribers, making its mobility base large, recurring, and cash-generative. In mature wireless markets, monthly service fees keep coming with low incremental sales cost, so cash conversion stays strong. That fits a classic cash cow: steady share, steady revenue, and strong free cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRogers, Fido and chatr brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRogers, Fido and chatr cover premium, value and low-cost wireless users, so Rogers defends share across most price bands in Canada’s mature market. This three-brand stack supports steady volume and margin resilience, which is why it fits the Cash Cows box in the BCG Matrix. It also helps Rogers keep churn low and monetize its scale in wireless.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.png\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential broadband in the wired footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eResidential broadband in Rogers Communications Inc.’s wired footprint is a cash cow: Canadian fixed internet penetration is already above 80%, so growth is limited and spending stays focused on retention and network efficiency. Rogers still has scale from its cable footprint and fiber upgrades, which supports stable pricing and low churn. That makes home internet a steady cash generator, not a high-growth engine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eToronto Blue Jays and Rogers Centre\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRogers Communications Inc. treats the Toronto Blue Jays and Rogers Centre as cash cows: the club gives 81 home dates a year, while the 39,150-seat stadium adds concerts, corporate suites, and hospitality revenue. The asset mix is premium and hard to copy in Canada.\u003c\/p\u003e\n\u003cp\u003eCash flow is steady because MLB tickets, naming rights, sponsorships, and non-baseball events keep money coming in even when on-field growth is uneven. The market position is strong, but expansion upside is limited.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e81 Blue Jays home games yearly\u003c\/li\u003e\n\u003cli\u003e39,150 baseball seats at Rogers Centre\u003c\/li\u003e\n\u003cli\u003eRevenue comes from sports and events\u003c\/li\u003e\n\u003cli\u003eBrand power stays high in Canada\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eLocal telephony and SMB voice\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLocal telephony and SMB voice is a cash cow for Rogers Communications Inc.: it is a mature, low-growth service with sticky monthly billing and modest churn. Even as customers keep shifting to wireless and IP-based options, the remaining base still throws off recurring cash, so Rogers can harvest it with little fresh capex. That makes it a classic \"milk it\" asset in the BCG matrix.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStable recurring revenue\u003c\/li\u003e\n\u003cli\u003eWeak growth, strong cash flow\u003c\/li\u003e\n\u003cli\u003eLow incremental investment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRogers’ Cash Cows: Wireless, Broadband, and Media Deliver Steady Cash\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRogers Communications Inc.’s Cash Cows are its 11.3 million wireless lines, legacy broadband base, and steady media assets, all in mature markets with low growth but strong recurring cash flow. Wireless and internet billing is monthly and sticky, so cash conversion stays high even when new customer growth slows. That is why these units fit the BCG Cash Cows box.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003eLatest scale\u003c\/th\u003e\n\u003cth\u003eCash cow signal\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWireless\u003c\/td\u003e\n\u003ctd\u003e11.3m subs\u003c\/td\u003e\n\u003ctd\u003eRecurring cash\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlue Jays\/Rogers Centre\u003c\/td\u003e\n\u003ctd\u003e81 home dates\u003c\/td\u003e\n\u003ctd\u003eEvent revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBroadband\u003c\/td\u003e\n\u003ctd\u003e80%+ penetration\u003c\/td\u003e\n\u003ctd\u003eLow growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eRogers Communications Inc. Reference Sources\u003c\/h2\u003e\n\u003cp\u003eThe Rogers Communications Inc. BCG Matrix preview you’re viewing is the exact same file you’ll receive after purchase. No watermarks, no demo pages—just the complete, professionally formatted report. It’s ready for immediate use in strategy reviews, presentations, or analysis. What you see here is what you get.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview-Image.png\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-wrapper\"\u003e\n\u003cdiv class=\"container_new_design pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"sub-highlight-wrapper_heading\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-1.svg\" alt=\"Icon\"\u003e\n\u003ch2\u003eDogs\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLinear TV bundles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLinear TV bundles sit in Rogers Communications Inc.’s Dogs bucket: Nielsen’s May 2025 TV-use data showed streaming at 44.8% versus cable at 24.1%, so demand keeps shifting away from bundled TV. That leaves traditional packages in a low-growth, low-share lane as cord-cutting and app-based viewing keep rising. For Rogers Communications Inc., the line is mostly a cash-harvest, not a growth engine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePVR and time-shifted viewing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePVR and time-shifted viewing fit the old set-top-box model, but streaming and on-demand TV keep taking share. For Rogers Communications Inc., that makes this a declining Dog: low growth, weak pricing power, and little room to expand. The feature still has use for a smaller legacy base, but its market role keeps shrinking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Image.png\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e55 AM\/FM radio stations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRogers Communications Inc. still runs 55 AM\/FM radio stations, so it has scale, but this looks like a Dog in the BCG Matrix. Radio ad growth is weak, and audience time keeps shifting to digital audio and streaming, which makes expansion hard. The asset is expensive to defend, with limited upside versus newer media.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eFX Canada, FXX Canada and OLN\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFX Canada, FXX Canada and OLN fit the \"dog\" box because they sit in a shrinking linear-TV market, where niche channels have weak growth and low pricing power. Rogers Communications Inc. is pushing against a TV business that keeps losing share to streaming libraries and on-demand viewing, so these brands have limited upside.\u003c\/p\u003e\n\u003cp\u003eIn BCG Matrix terms, they likely have low relative market share and low market growth, which makes them cash traps unless they are tightly managed for profit. One hard signal is that Canadian media consumption keeps shifting online, with streaming taking a larger share of viewing each year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow growth, low share, weak strategic lift.\u003c\/li\u003e\n\u003cli\u003eAudience fragmentation hurts ad and affiliate revenue.\u003c\/li\u003e\n\u003cli\u003eStreaming libraries offer cheaper, broader substitutes.\u003c\/li\u003e\n\u003cli\u003eBest use: harvest cash, cut cost, or reposition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eWireless home phone\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWireless home phone is a Dog for Rogers Communications Inc. in the BCG Matrix: it is a niche substitute for fixed voice, not a growth engine. Adoption stays limited as Canadian households keep moving to mobile-first and broadband-based calling, so the addressable market keeps shrinking. It adds little strategic upside versus Rogers Communications Inc.’s core mobility and broadband lines.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow growth\u003c\/li\u003e\n\u003cli\u003eShrinking demand\u003c\/li\u003e\n\u003cli\u003eWeak strategic fit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRogers’ Dog Assets Are Losing Ground Fast\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRogers Communications Inc.’s Dogs are legacy video, niche TV channels, radio, and wireless home phone. Nielsen’s May 2025 data showed streaming at 44.8% of TV use versus cable at 24.1%, and Rogers still runs 55 AM\/FM stations, so demand keeps shifting away from these assets. They are low-growth, low-share holdings that mostly support cash, not expansion.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eDog asset\u003c\/th\u003e\n\u003cth\u003eLatest signal\u003c\/th\u003e\n\u003cth\u003eBCG read\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLinear TV\u003c\/td\u003e\n\u003ctd\u003e44.8% streaming vs 24.1% cable\u003c\/td\u003e\n\u003ctd\u003eLow growth, weak share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRadio\u003c\/td\u003e\n\u003ctd\u003e55 stations\u003c\/td\u003e\n\u003ctd\u003eAd pressure, limited upside\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWireless home phone\u003c\/td\u003e\n\u003ctd\u003eMobile-first shift\u003c\/td\u003e\n\u003ctd\u003eDeclining niche\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-wrapper\"\u003e\n\u003cdiv class=\"container_new_design pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"sub-highlight-wrapper_heading\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Icon-1.svg\" alt=\"Icon\"\u003e\n\u003ch2\u003eQuestion Marks\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart home monitoring\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSmart home monitoring is a Question Mark for Rogers Communications Inc. It sits in a growing home security and automation market, but the space is crowded and Rogers' share is still unclear. Heavy marketing and bundle pulls with internet and wireless will be needed to scale it and prove it can win share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIoT and M2M connectivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRogers Communications Inc. has the network scale for IoT and M2M links, backed by C$20.1 billion in 2024 revenue and a national 5G footprint. Industrial sensors and fleet telematics are growing fast, but the market is still crowded, so this unit is not yet a clear leader. It needs more capex and sharper enterprise wins to move from question mark to star.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image.png\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud-based enterprise solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCloud-based enterprise solutions fit Rogers Communications Inc. as a question mark: Gartner put worldwide public cloud spend at $723.4B in 2025, so demand is real, but telecom operators still face tougher competition from AWS, Microsoft, and Google. Rogers can bundle fibre, wireless, and managed services, yet its share is harder to prove than in core wireless.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eLandline bridging services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLandline bridging services are a Question Mark for Rogers Communications Inc. because they help businesses move legacy voice lines into IP networks, but demand depends on how fast customers retire old systems. The segment can grow during migration cycles, yet Rogers does not appear to have a locked-in long-term share as the market shifts to cloud voice and SIP-based setups.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBest fit: transition-driven demand\u003c\/li\u003e\n\u003cli\u003eValue rises with legacy-to-IP migration\u003c\/li\u003e\n\u003cli\u003eShare is still not clearly entrenched\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eSportsnet streaming app\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSportsnet streaming app fits a question mark: streaming is growing faster than linear TV, but the market is crowded, and Rogers must turn premium sports rights into paid, sticky direct users. Rogers still holds NHL national rights through 2025-26, but the app must prove it can win subscribers beyond cable bundles.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh growth, high churn risk\u003c\/li\u003e\n\u003cli\u003eStrong content, weak user lock-in\u003c\/li\u003e\n\u003cli\u003eNeeds direct digital monetization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRogers’ Growth Bets Need Proof, But Upside Is Real\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRogers Communications Inc. Question Marks have real upside, but each still needs share proof. Smart home, IoT, cloud services, landline migration, and Sportsnet streaming all sit in growing markets, yet Rogers has not locked in clear leadership.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eArea\u003c\/th\u003e\n\u003cth\u003eGrowth Signal\u003c\/th\u003e\n\u003cth\u003eKey Check\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud\u003c\/td\u003e\n\u003ctd\u003e2025 spend: $723.4B\u003c\/td\u003e\n\u003ctd\u003eShare vs AWS, Microsoft, Google\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSportsnet\u003c\/td\u003e\n\u003ctd\u003eNHL rights through 2025-26\u003c\/td\u003e\n\u003ctd\u003eDirect subscriber growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRogers\u003c\/td\u003e\n\u003ctd\u003e2024 revenue: C$20.1B\u003c\/td\u003e\n\u003ctd\u003eCapex-backed scale\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"DCF Analyst","offers":[{"title":"Default Title","offer_id":57234853888265,"sku":"rci-bcg-matrix","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0942\/8045\/0313\/files\/rci-bcg-matrix.webp?v=1785729822","url":"https:\/\/dcfanalyst.com\/products\/rci-bcg-matrix","provider":"DCF Analyst","version":"1.0","type":"link"}