{"product_id":"race-bcg-matrix","title":"(RACE) Ferrari N.V. BCG Matrix Research","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-List-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisual. Strategic. Downloadable.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThis Ferrari N.V. BCG Matrix helps you see how the company’s products or business units are positioned across the classic Stars, Cash Cows, Question Marks, and Dogs framework, making it useful for strategy, portfolio review, and investment analysis. The page already shows a real preview of the analysis, so you can review the actual content and format before buying. Purchase the full version to get the complete ready-to-use report.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-wrapper\"\u003e\n\u003cdiv class=\"container_new_design pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"sub-highlight-wrapper_heading\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Icon-1.svg\" alt=\"Icon\"\u003e\n\u003ch2\u003eStars\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePurosangue, 1st 4-door Ferrari, 2022\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePurosangue, Ferrari's first 4-door model in 2022, opened the luxury SUV\/FUV lane without softening brand pricing or exclusivity. Ferrari delivered 13,752 cars in 2024, and Purosangue remained a key demand driver into 2025, with long waitlists and strong order intake. It is Ferrari's clearest growth engine in Stars: high image, high margin, and broadens reach.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e296 GTB\/GTS, 830 cv V6 hybrid, 2021-2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFerrari's 296 GTB\/GTS is a Star: a fast-growing hybrid supercar with 830 cv from a 3.0L V6 plug-in hybrid. Launched in 2021, it keeps Ferrari's mid-engine DNA while adding eDrive for up to 25 km of electric range and 0-100 km\/h in 2.9 s. Strong demand broadens Ferrari's buyer base without diluting the brand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.png\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eF80, 799 units, 2024 halo hypercar\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFerrari F80 is a 799-unit 2024 halo hypercar, so it fits Stars: tiny volume, huge prestige, and extreme scarcity. Ferrari says it delivers 1,200 cv, which makes it the brand's most powerful road car and a clear flag-bearer in the ultra-high-end space. The model helps defend pricing power and keeps demand hot across Ferrari's wider range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eSF90 XX Stradale\/Spider, track-derived limited series\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFerrari N.V.'s SF90 XX Stradale and Spider sit in the Stars bucket: a rare, high-margin niche that extends the XX program from track to road. Ferrari built 799 Stradale units and 599 Spider units, and the Spider adds open-top exclusivity without changing the limited-series economics.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e799 Stradale, 599 Spider.\u003c\/li\u003e\n\u003cli\u003e900 cv hybrid V8 output.\u003c\/li\u003e\n\u003cli\u003eTrack-derived, factory-built halo car.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese cars keep Ferrari at the sharp end of performance innovation and pull in buyers who want the most exclusive factory Ferraris.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eFerrari Challenge and customer racing, global one-make series\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFerrari Challenge is a high-engagement growth engine: the one-make format runs across 4 regional series and keeps owners in the brand through racing, events, parts, and accessories. It is one of Ferrari N.V.'s strongest loyalty tools, because customers buy the car, then keep spending to race it.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e4 global Challenge series\u003c\/li\u003e\n\u003cli\u003eDrives repeat purchases\u003c\/li\u003e\n\u003cli\u003eSupports parts and accessories\u003c\/li\u003e\n\u003cli\u003eReinforces Ferrari's niche lead\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFerrari’s Scarcity-Fueled Profit Engines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFerrari's Stars are Purosangue, 296 GTB\/GTS, F80, SF90 XX, and Challenge: all combine scarcity, pricing power, and brand pull. In 2024 Ferrari delivered 13,752 cars, while F80 is capped at 799 units and SF90 XX at 799 Stradale plus 599 Spider. Challenge keeps owners spending through racing, parts, and events.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStar\u003c\/th\u003e\n\u003cth\u003eKey data\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePurosangue\u003c\/td\u003e\n\u003ctd\u003e4-door, demand driver\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e296 GTB\/GTS\u003c\/td\u003e\n\u003ctd\u003e830 cv, 2.9 s\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eF80\u003c\/td\u003e\n\u003ctd\u003e799 units, 1,200 cv\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-includes\"\u003e\n\u003cdiv class=\"product-includes__container\"\u003e\n\u003ch2 id=\"product-includes-title\" class=\"product-includes__title\"\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-includes__grid\"\u003e\n\u003cdiv class=\"include-card\"\u003e\n\u003cdiv class=\"include-card__icon-wrap\"\u003e\n\u003cimg class=\"include-card__icon\" src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Detailed Word Document icon\"\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"include-card__heading\"\u003e\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"include-card__text\"\u003eFerrari N.V. BCG Matrix maps its brands and models to stars, cash cows, questions, and dogs, guiding invest\/hold\/divest decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"include-card\"\u003e\n\u003cdiv class=\"include-card__icon-wrap\"\u003e\n\u003cimg class=\"include-card__icon\" src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Customizable Excel Spreadsheet icon\"\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"include-card__heading\"\u003e\u003cstrong\u003eEditable Excel File\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"include-card__text\"\u003eQuick BCG view of Ferrari N.V. to spot winners, laggards, and portfolio gaps fast.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"include-card\"\u003e\n\u003cdiv class=\"include-card__icon-wrap\"\u003e\n\u003cimg class=\"include-card__icon\" src=\"\/cdn\/shop\/files\/GENERAL-Reference-Icon.svg\" alt=\"References icon\"\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"include-card__heading\"\u003e\u003cstrong\u003eReference Sources\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"include-card__text\"\u003eShows the source trail behind Ferrari N.V. assumptions, boosting credibility and helping decision-makers verify key numbers fast.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"pr-shrt-dscr-wrapper\"\u003e\n\u003cdiv class=\"container_new_design pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"sub-highlight-wrapper_heading\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-1.svg\" alt=\"Icon\"\u003e\n\u003ch2\u003eCash Cows\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e12Cilindri, 830 cv V12, 2024 launch\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe 12Cilindri, launched in 2024 with an 830 cv V12, is Ferrari's modern front-engine grand tourer cash cow. It sits in a mature segment, but Ferrari still commands premium pricing and margins, with FY2024 net revenue of €6.68bn and adjusted EBIT of €2.56bn. It monetizes loyal buyers who still want a pure V12 Ferrari.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRoma Spider, grand tourer, 2023-2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRoma Spider entered Ferrari N.V.'s mature grand touring lane in 2023, with the 620 cv twin-turbo V8 and 0-100 km\/h in 3.4 seconds. It is not a halo launch, but it keeps demand broad and sticky.\u003c\/p\u003e\n\u003cp\u003eThat matters in a business that delivered 13,752 cars in 2024 and still targets mix-rich growth. Roma Spider sells at strong margins while feeding upper-end volume, which fits cash-cow logic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.png\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAfter-sales, spare parts, maintenance, restoration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFerrari N.V.'s after-sales, spare parts, maintenance, and restoration business is a cash cow: the installed base topped 300,000 cars, so demand compounds as the fleet ages. In FY2024, Ferrari reported €6.68 billion of revenue and €1.88 billion of net profit, while this service stream needed far less promotion than new-car launches. That makes it a steady, high-margin support engine for the brand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003ePersonalization, Tailor Made, options revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFerrari N.V.’s personalization business is a classic Cash Cow: the model is mature, but margins stay very high because buyers pay extra for paint, trims, leathers, and one-off specs. In FY2025, Ferrari generated about €6.7 billion in net revenue and a 29.7% adjusted EBIT margin, showing how option-heavy sales keep each car highly profitable.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-margin customization supports recurring profit.\u003c\/li\u003e\n\u003cli\u003eBuyer add-ons lift value without new platforms.\u003c\/li\u003e\n\u003cli\u003eScarcity keeps pricing power strong in FY2025.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eLicensing, apparel, accessories, monobrand boutiques\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFerrari’s brand is a mature global asset, and licensing, apparel, accessories, and monobrand boutiques turn that equity into steady, high-margin cash. In 2024, Ferrari posted €6.68 billion in net revenues and €2.56 billion in EBITDA, showing how brand monetization supports cash generation even when growth is slower than new-car launches.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStrong brand, low capital needs\u003c\/li\u003e\n\u003cli\u003eRecurring revenue from lifestyle sales\u003c\/li\u003e\n\u003cli\u003eHigh margins, slower growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFerrari’s Cash Cows Keep the Profits Rolling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFerrari N.V.'s cash cows are mature, high-margin lines that still sell on scarcity. In FY2025, net revenue was €6.68bn and adjusted EBIT margin was 29.7%, backed by 13,752 car deliveries. After-sales, personalization, and lifestyle products keep cash flowing with little extra capital.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct\" green_head blur_tbl\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCash cow\u003c\/th\u003e\n\u003cth\u003eFY2025 signal\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAfter-sales\u003c\/td\u003e\n\u003ctd\u003e300,000+ car fleet\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePersonalization\u003c\/td\u003e\n\u003ctd\u003eHigh-margin add-ons\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand licensing\u003c\/td\u003e\n\u003ctd\u003eSteady, low-capex cash\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003eFerrari N.V. Reference Sources\u003c\/h2\u003e\n\u003cp\u003eThe Ferrari N.V. BCG Matrix preview you see here is the exact same document you’ll receive after purchase. No placeholders, no watermarks—just the full, ready-to-use report. It’s formatted for clear strategic analysis and immediate use. Download it instantly and put it to work right away.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview-Image.png\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-wrapper\"\u003e\n\u003cdiv class=\"container_new_design pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"sub-highlight-wrapper_heading\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-1.svg\" alt=\"Icon\"\u003e\n\u003ch2\u003eDogs\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePortofino M, sunset GT line\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePortofino M is a classic cash-cow type only in legacy terms: the 620 cv, 3.9-liter V8 GT\/cabriolet was already replaced in Ferrari N.V.'s newer lineup, so by end-2025 it had little strategic pull. In BCG terms, it sits in a mature, crowded segment with limited growth and lower priority than fresher nameplates. That makes it a low-priority Dog for capital allocation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eF8 Tributo\/Spider, retired V8 generation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe F8 Tributo\/Spider is a retired 720 cv V8 line, so it no longer drives Ferrari's growth mix. Ferrari's 296 family, with 830 cv hybrid output, has taken the mid-engine spotlight and the innovation budget. In 2024, Ferrari delivered 13,752 cars, and legacy V8s like the F8 are typically phased out, not expanded.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Image.png\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e812 GTS\/812 Competizione, legacy V12 range\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFerrari N.V. should treat the 812 GTS and 812 Competizione as Dogs: they sit in a mature, previous-generation V12 niche that has been superseded by the 12Cilindri. Ferrari’s 2024 deliveries reached 13,752 cars and revenue was €6.7 billion, but growth is now tied to newer flagships, not this legacy line. That makes the 812 family a low-growth, low-strategic-priority asset.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eFerrari World Abu Dhabi, branded theme park\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFerrari World Abu Dhabi is a brand-extension asset, not a core profit engine for Ferrari N.V. It sits in the low-share, low-strategic-value corner of the BCG Matrix because Ferrari’s 2025 economics still come from cars, parts, and licensing, not leisure parks.\u003c\/p\u003e\n\u003cp\u003eThe park was opened in 2010 and is operated by Miral on Yas Island, so it mainly supports brand reach and fan engagement. It does not move Ferrari N.V. revenue in a material way, so it is usually kept as a \"Dog\" for visibility, not aggressive growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBrand reach: yes\u003c\/li\u003e\n\u003cli\u003eCore earnings driver: no\u003c\/li\u003e\n\u003cli\u003eGlobal leisure share: low\u003c\/li\u003e\n\u003cli\u003eBest use: maintain, not expand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eFerrari Land PortAventura, leisure licensing asset\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFerrari Land PortAventura is a non-core leisure asset: it extends the Ferrari brand, but it sits far from the 2024 vehicle engine that drove €6.67bn in net revenues. Its niche audience and limited scale mean growth is modest, so it fits the BCG \"dog\" slot.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePeripheral brand use, not core demand\u003c\/li\u003e\n\u003cli\u003eNiche traffic, low strategic weight\u003c\/li\u003e\n\u003cli\u003eBetter brand halo than cash engine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFerrari’s “Dogs”: Legacy Models Losing Relevance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFerrari N.V.’s Dogs are legacy, low-growth assets: Portofino M, F8 Tributo\/Spider, 812 GTS\/Competizione, Ferrari World Abu Dhabi, and Ferrari Land PortAventura. With 2024 deliveries at 13,752 cars and net revenues of €6.67bn, Ferrari’s growth now comes from newer models like the 296 and 12Cilindri, not these holdovers.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003eBCG fit\u003c\/th\u003e\n\u003cth\u003eWhy\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortofino M\u003c\/td\u003e\n\u003ctd\u003eDog\u003c\/td\u003e\n\u003ctd\u003eReplaced, low priority\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eF8 family\u003c\/td\u003e\n\u003ctd\u003eDog\u003c\/td\u003e\n\u003ctd\u003eRetired, no growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e812 family\u003c\/td\u003e\n\u003ctd\u003eDog\u003c\/td\u003e\n\u003ctd\u003eSuperseded by 12Cilindri\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-wrapper\"\u003e\n\u003cdiv class=\"container_new_design pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"sub-highlight-wrapper_heading\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Icon-1.svg\" alt=\"Icon\"\u003e\n\u003ch2\u003eQuestion Marks\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFerrari first EV, 2026 delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFerrari’s first fully electric model, due for 2026 delivery, is the key question mark in its BCG Matrix. Global EV sales hit 17.1 million in 2024, up 25% year over year, but Ferrari still has zero share in this niche. With 2024 revenue of €6.68 billion and 13,752 cars shipped, success could turn the EV into a future star; failure would be a costly capital drag.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEV platform, battery pack, e-axle program\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFerrari N.V.’s EV platform, battery pack, and e-axle stay a Question Mark: the core architecture is still being built, so it needs heavy engineering spend and supplier learning before scale matters. Ferrari delivered 13,752 cars in 2024, but its 2030 plan still targets only 20% fully electric mix, showing EV volume is still small. That is a high-growth, low-share bet.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image.png\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSoftware-defined vehicle, connected services, OTA features\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFerrari’s software-defined vehicle, connected services, and OTA features fit a Question Mark: premium auto digital services are growing fast, but Ferrari still earns most profit from car sales, not software. In 2024, Ferrari delivered 13,752 cars and reported €6.7 billion revenue, while new digital monetization stayed early-stage versus its core margin engine. The brand can win on paid OTA upgrades and connected apps, but the revenue base is still small and unproven.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eSynthetic fuels, low-carbon combustion R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSynthetic fuels fit Ferrari N.V.'s ICE heritage, but this is still a Question Mark: the EU aims for zero CO2 new cars from 2035, with e-fuels carved out only as a narrow path. The market is growing fast, yet mass adoption is still unclear because supply, cost, and fueling infrastructure remain weak. Ferrari is backing low-carbon combustion to protect performance and stay regulation-ready.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProtects ICE brand DNA\u003c\/li\u003e\n\u003cli\u003eHelps meet 2035 rules\u003c\/li\u003e\n\u003cli\u003eAdoption still uncertain\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eNext-gen luxury EV supercar demand, China and US\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNext-gen luxury EV supercar demand in China and the US is still forming, so Ferrari’s share is not locked in yet. Ferrari delivered 13,752 cars in 2024, but its first full EV, the Elettrica, is only now entering the market, so this segment is a real question mark.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNew category, unclear buyer loyalty\u003c\/li\u003e\n\u003cli\u003eChina and US set early demand signals\u003c\/li\u003e\n\u003cli\u003eInvest now or risk losing relevance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn the US, EV sales reached 1.3 million in 2024, while China sold over 11 million NEVs, but luxury EV supercar buyers are still testing brand, speed, and status trade-offs. Ferrari must spend on product and brand now, because early share gains in this niche can stick fast.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFerrari’s EV Bet: Big Upside, Unproven Demand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFerrari’s Question Marks are its EV stack, software features, and synthetic-fuel path: all need heavy spend before demand is proven. Ferrari shipped 13,752 cars in 2024 and plans a 20% fully electric mix by 2030, but its first EV is still new, so share is untested. The prize is big; the risk is capital drag.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024\/2030\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCars shipped\u003c\/td\u003e\n\u003ctd\u003e13,752\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV mix target\u003c\/td\u003e\n\u003ctd\u003e20% by 2030\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFirst EV\u003c\/td\u003e\n\u003ctd\u003eComing 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"DCF Analyst","offers":[{"title":"Default Title","offer_id":57234895536393,"sku":"race-bcg-matrix","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0942\/8045\/0313\/files\/race-bcg-matrix.webp?v=1785729676","url":"https:\/\/dcfanalyst.com\/products\/race-bcg-matrix","provider":"DCF Analyst","version":"1.0","type":"link"}