{"product_id":"osbc-bcg-matrix","title":"(OSBC) Old Second Bancorp, Inc. BCG Matrix Research","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-List-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock Strategic Clarity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThis Old Second Bancorp, Inc. BCG Matrix is a ready-made strategic tool used to evaluate the company’s business lines or products across Stars, Cash Cows, Question Marks, and Dogs. What you see on this page is a real preview of the actual analysis, so you can review the format and content before buying. Purchase the full version to get the complete ready-to-use report.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-wrapper\"\u003e\n\u003cdiv class=\"container_new_design pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"sub-highlight-wrapper_heading\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Icon-1.svg\" alt=\"Icon\"\u003e\n\u003ch2\u003eStars\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline and mobile banking platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOnline and mobile banking fit Old Second Bancorp, Inc. Star profile: digital channels give 24\/7 access, remote deposit, and self-service, which boosts retention for retail and business clients at low marginal cost. In 2025, this channel mattered more as branch growth stayed slower than app-based scale, making OSBC's digital platform a clear candidate for faster growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCash management solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOld Second Bancorp, Inc.’s cash management tools such as remote deposit capture, ACH, wires, lockbox, sweeps, and reporting are sticky fee businesses that deepen commercial ties and are harder to replace than plain deposit accounts.\u003c\/p\u003e\n\u003cp\u003eThey fit a Star profile when business payments volume rises, because fee income can scale with low incremental cost; in 2025, U.S. commercial payment volumes kept expanding, supporting demand for these services.\u003c\/p\u003e\n\u003cp\u003eFor a bank of Old Second Bancorp’s size, this mix helps lift noninterest income and retain operating balances, so each new treasury client can be more valuable over time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.png\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial loans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCommercial loans are Old Second Bancorp, Inc.'s Star asset: they should price better than plain consumer loans and move with local business activity. As of 2025 year-end, commercial real estate and C\u0026amp;I lending made up the core of the book, so this line drives yield and growth. That mix gives OSBC more upside when Chicago-area business demand is strong.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eCommercial real estate and construction loans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCommercial real estate and construction loans fit a Star because they rise with new projects and business starts, and they can lift balances and interest income when local demand stays strong. For Old Second Bancorp, Inc., this niche also needs tight underwriting and active monitoring, so it can keep growing without letting credit risk drift.\u003c\/p\u003e\n\u003cp\u003eThe point is simple: in a healthy market, these loans can scale fast, but they need constant credit work.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTracks local development demand\u003c\/li\u003e\n\u003cli\u003eSupports higher interest income\u003c\/li\u003e\n\u003cli\u003eNeeds close underwriting and review\u003c\/li\u003e\n\u003cli\u003eBest when the market is expanding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eTrust and wealth management services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTrust and wealth management is a strong Star for Old Second Bancorp, Inc. because fee income rises with household assets and business succession needs, and it keeps clients tied to the bank across generations. In community banking, this mix of growth and stickiness is valuable because it lifts noninterest income without heavy balance-sheet use.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFee income grows with assets\u003c\/li\u003e\n\u003cli\u003eSticky across families and businesses\u003c\/li\u003e\n\u003cli\u003eHigher value, lower capital use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOld Second’s Stars: Digital, Lending, and Wealth Drive 2025 Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars for Old Second Bancorp, Inc. are digital banking, treasury services, commercial lending, and trust\/wealth. In 2025, these lines supported fee growth, sticky deposits, and loan yield, while tying the bank to Chicago-area business demand. They fit Star because they can scale with modest extra cost.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStar\u003c\/th\u003e\n\u003cth\u003e2025 signal\u003c\/th\u003e\n\u003cth\u003eWhy it matters\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital \u0026amp; treasury\u003c\/td\u003e\n\u003ctd\u003e24\/7, low-cost scale\u003c\/td\u003e\n\u003ctd\u003eBoosts fees and retention\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial lending\u003c\/td\u003e\n\u003ctd\u003eCore book driver\u003c\/td\u003e\n\u003ctd\u003eLifts yield and growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-includes\"\u003e\n\u003cdiv class=\"product-includes__container\"\u003e\n\u003ch2 id=\"product-includes-title\" class=\"product-includes__title\"\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-includes__grid\"\u003e\n\u003cdiv class=\"include-card\"\u003e\n\u003cdiv class=\"include-card__icon-wrap\"\u003e\n\u003cimg class=\"include-card__icon\" src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Detailed Word Document icon\"\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"include-card__heading\"\u003e\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"include-card__text\"\u003eOld Second Bancorp’s BCG Matrix maps core banking lines as cash cows and growth niches as question marks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"include-card\"\u003e\n\u003cdiv class=\"include-card__icon-wrap\"\u003e\n\u003cimg class=\"include-card__icon\" src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Customizable Excel Spreadsheet icon\"\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"include-card__heading\"\u003e\u003cstrong\u003eEditable Excel File\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"include-card__text\"\u003eOld Second Bancorp, Inc. BCG Matrix for quick quadrant mapping and clearer portfolio decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"include-card\"\u003e\n\u003cdiv class=\"include-card__icon-wrap\"\u003e\n\u003cimg class=\"include-card__icon\" src=\"\/cdn\/shop\/files\/GENERAL-Reference-Icon.svg\" alt=\"References icon\"\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"include-card__heading\"\u003e\u003cstrong\u003eReference Sources\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"include-card__text\"\u003eProvides a traceable source trail for Old Second Bancorp, Inc. that strengthens credibility and supports faster, better-informed decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"pr-shrt-dscr-wrapper\"\u003e\n\u003cdiv class=\"container_new_design pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"sub-highlight-wrapper_heading\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-1.svg\" alt=\"Icon\"\u003e\n\u003ch2\u003eCash Cows\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDemand and NOW deposits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOld Second Bancorp, Inc.’s demand and NOW deposits fit Cash Cow status: core checking balances are sticky, mature, and low-growth, but they fund lending at low cost. That cheap liquidity helps protect net interest margin and supports fee activity across the local franchise. In a community bank, this is the kind of deposit base that throws off steady cash, not rapid growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSavings and money market accounts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSavings and money market accounts at Old Second Bancorp, Inc. are classic cash cows: they draw stable household and business deposits, and they need little promotion once clients are onboarded. Their real value is reliable, low-cost funding, not fast growth. With FDIC coverage up to $250,000 per depositor, they stay attractive for cautious balances and help support net interest income.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.png\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTime deposits and CDs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTime deposits and CDs are a mature funding line for Old Second Bancorp, Inc., with growth usually modest but balances often sticky and recurring. That makes them a Cash Cow: they help lock in core funding, support lending, and keep the bank’s balance sheet funded at predictable costs. In 2025, this low-risk deposit base still played the same role.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eFirst and second mortgages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFirst and second mortgages are a cash cow for Old Second Bancorp, Inc. because residential lending is mature, repeatable, and tied to steady interest income, not fast growth. In a market where the 30-year U.S. mortgage rate stayed around the high-6% range in 2025, the line still produced fee and spread income with limited need for heavy capital spend. For a community bank, this is a harvest business: protect yield, manage credit, and keep servicing the book.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSteady interest income\u003c\/li\u003e\n\u003cli\u003eMature, established market\u003c\/li\u003e\n\u003cli\u003eLow growth, strong cash use\u003c\/li\u003e\n\u003cli\u003eFocus on returns, not share\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eDebit and credit card programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDebit and credit card programs fit OSBC’s Cash Cow bucket because payment cards are repeat-use products that keep generating interchange, servicing, and network fee income after activation. Industry-wide, cards remain sticky: U.S. consumers made 116.1 billion card payments in 2023, so even modest OSBC card penetration can throw off steady cash with limited new marketing spend. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRepeat use drives recurring fee income\u003c\/li\u003e\n\u003cli\u003eLow incremental marketing after activation\u003c\/li\u003e\n\u003cli\u003eSticky demand supports steady cash flow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOld Second Bancorp’s steady cash cows keep the income flowing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOld Second Bancorp, Inc. cash cows are its core deposits, CDs, residential mortgages, and cards. These lines are mature and low-growth, but they keep producing steady spread and fee income. In 2025, U.S. 30-year mortgage rates stayed near 6.7%, and card use stayed huge, with 116.1 billion U.S. card payments in 2023, so the cash flow stays repeatable.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eArea\u003c\/th\u003e\n\u003cth\u003eCash cow signal\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeposits\u003c\/td\u003e\n\u003ctd\u003eSticky, low-cost funding\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgages\u003c\/td\u003e\n\u003ctd\u003eSteady interest income\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCards\u003c\/td\u003e\n\u003ctd\u003eRecurring fee income\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003eOld Second Bancorp, Inc. Reference Sources\u003c\/h2\u003e\n\u003cp\u003eThe Old Second Bancorp, Inc. BCG Matrix preview shown here is the exact document you’ll receive after purchase. No sample pages or hidden edits—just the complete, polished report ready for immediate use.\u003c\/p\u003e\n\u003cp\u003eOnce you buy, you’ll unlock the full BCG Matrix file for Old Second Bancorp, Inc. exactly as previewed. It’s formatted for clarity and designed for practical strategic analysis.\u003c\/p\u003e\n\u003cp\u003eWhat you see now is the same professional document delivered to your inbox after purchase. No surprises, no watermarks, and no missing sections.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview-Image.png\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-wrapper\"\u003e\n\u003cdiv class=\"container_new_design pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"sub-highlight-wrapper_heading\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-1.svg\" alt=\"Icon\"\u003e\n\u003ch2\u003eDogs\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSafe deposit boxes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOld Second Bancorp, Inc. should treat safe deposit boxes as a Dogs asset: demand is slow, low-share, and low-growth as customers shift to digital storage and home safes. The service also ties up branch space and staff for thin fee income, so it rarely scales well. With Old Second Bancorp, Inc. not disclosing a separate 2025\/2026 safe-deposit line item, the economics still point to a mature, shrinking branch utility. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMoney orders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMoney orders are a legacy payment product with a narrow user base and limited growth, so they fit Old Second Bancorp, Inc.'s Dog category in the BCG Matrix. The use case is still real for cash-based customers, but digital payments keep taking share, and that leaves money orders with shrinking strategic value. They can support some fee income, but they are a weak place to commit long-term capital.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Image.png\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCashier's checks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCashier's checks are a mature, low-growth Dogs product for Old Second Bancorp, Inc. They still support select high-trust payments, but volumes are usually limited and the service adds little differentiation. In BCG terms, it is best treated as a maintenance offering, not a growth engine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eForeign currency exchange\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eForeign currency exchange is a niche, transaction-led service for Old Second Bancorp, Inc., so it rarely moves the needle versus core lending and deposits. In 2025, the bank’s earnings mix stayed centered on net interest income and standard fee lines, which shows FX is small and not a growth driver. That profile fits the Dog quadrant: low share, low growth, and limited strategic value.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSmall, client-driven FX demand\u003c\/li\u003e\n\u003cli\u003eNot a core revenue engine\u003c\/li\u003e\n\u003cli\u003eLow growth versus lending\u003c\/li\u003e\n\u003cli\u003eLikely Dog quadrant fit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eTelephone banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTelephone banking at Old Second Bancorp, Inc. is a legacy channel with little growth left: by 2025, U.S. customers mainly use mobile and online tools, so call-in service is a low-priority, low-growth Dog in the BCG Matrix. It still helps a small base of users, but it does not drive fee growth or digital engagement. \u003c\/p\u003e\n\u003cp\u003eFor Old Second Bancorp, Inc., the channel’s role is more support than strategy, especially as app-based self-service has become the default for routine tasks. The economics are weak too, since phone support costs more per interaction than digital servicing. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow usage growth\u003c\/li\u003e\n\u003cli\u003eMostly legacy support\u003c\/li\u003e\n\u003cli\u003eHigher service cost\u003c\/li\u003e\n\u003cli\u003eLow strategic priority\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOld Second Bancorp’s Legacy Services: Small, Slow, and Losing Share\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOld Second Bancorp, Inc.'s Dogs are legacy services with weak growth and thin economics: safe deposit boxes, money orders, cashier's checks, foreign currency exchange, and telephone banking. In 2025\/2026, the bank did not disclose separate line items for these services, which supports their small strategic weight. They mainly serve niche or declining use cases, while digital tools keep taking share.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eDog service\u003c\/th\u003e\n\u003cth\u003e2025\/2026 profile\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSafe deposit boxes\u003c\/td\u003e\n\u003ctd\u003eSlow demand, low growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMoney orders\u003c\/td\u003e\n\u003ctd\u003eNiche, shrinking use\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCashier's checks\u003c\/td\u003e\n\u003ctd\u003eLow volume, maintenance only\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eForeign currency\u003c\/td\u003e\n\u003ctd\u003eSmall, non-core fee line\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTelephone banking\u003c\/td\u003e\n\u003ctd\u003eLegacy channel, high cost\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-wrapper\"\u003e\n\u003cdiv class=\"container_new_design pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"sub-highlight-wrapper_heading\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Icon-1.svg\" alt=\"Icon\"\u003e\n\u003ch2\u003eQuestion Marks\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLease financing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLease financing fits Question Mark status at Old Second Bancorp, Inc. because small-business equipment demand can expand it, but the line is still specialized and usually limited in scale. If Old Second Bancorp, Inc. can raise its share, returns can improve fast; if not, the unit may stay niche and low impact. That mix of upside and uncertainty is exactly why it sits in the Question Mark box.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgricultural loans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAgricultural loans sit in the Question Marks box because Midwest farm capex can lift demand, but the niche is narrow and loan share can swing fast with crop prices and rates. Old Second Bancorp, Inc. needs to spend carefully on underwriting, farmer relationships, and risk controls before trying to scale. If it can win a bigger slice without raising losses, the segment could move from small and volatile to a stronger position.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image.png\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiscount brokerage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOld Second Bancorp, Inc.’s discount brokerage is a Question Mark: self-directed investing can grow, but the local bank channel limits reach. The field is crowded and digital-first, with low-cost apps setting the pace. Upside exists only if OSBC can scale adoption beyond its core branch base.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eInvestment, agency and custodial services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eInvestment, agency, and custodial services can lift Old Second Bancorp, Inc.'s fee income by serving individuals, corporates, and nonprofits, but they need deeper brand reach and specialist trust to win share. That makes them a Question Mark in the BCG Matrix: high potential, but not yet a market leader. In 2025, the key test is whether the Company can grow noninterest income faster than its core lending base.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFee income upside is broad.\u003c\/li\u003e\n\u003cli\u003eSpecialist skill is a must.\u003c\/li\u003e\n\u003cli\u003eBrand reach still limits scale.\u003c\/li\u003e\n\u003cli\u003eSo, high upside but uncertain.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eHome equity lines of credit\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHome equity lines of credit can swing with home values, rates, and consumer confidence, so OSBC’s HELOC book is more cyclical than core deposits. The product can still grow, but competition from banks, credit unions, and fintech lenders is fierce, so share gains depend on low-friction origination and local cross-sell.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHELOCs are rate-sensitive.\u003c\/li\u003e\n\u003cli\u003eHousing equity drives demand.\u003c\/li\u003e\n\u003cli\u003eDistribution decides winner status.\u003c\/li\u003e\n\u003cli\u003eOSBC needs focused sales coverage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTo turn this Question Mark into a Star, Old Second Bancorp, Inc. would need tighter branch and digital distribution, plus faster approvals and targeted homeowner outreach.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOld Second’s Question Marks: Upside Exists, But Scale Still Lags\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOld Second Bancorp, Inc.’s Question Marks have upside, but share is still too small to call them winners. In 2025, the test is simple: can the Company grow fee income and niche lending faster than losses, costs, and digital rivals? If not, these lines stay volatile and low-impact.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eArea\u003c\/th\u003e\n\u003cth\u003eStatus\u003c\/th\u003e\n\u003cth\u003eKey test\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHELOC\u003c\/td\u003e\n\u003ctd\u003eQuestion Mark\u003c\/td\u003e\n\u003ctd\u003eRate + housing cycle\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgriculture\u003c\/td\u003e\n\u003ctd\u003eQuestion Mark\u003c\/td\u003e\n\u003ctd\u003eScale without losses\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFee services\u003c\/td\u003e\n\u003ctd\u003eQuestion Mark\u003c\/td\u003e\n\u003ctd\u003eGrow noninterest income\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"DCF Analyst","offers":[{"title":"Default Title","offer_id":57234743787785,"sku":"osbc-bcg-matrix","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0942\/8045\/0313\/files\/osbc-bcg-matrix.webp?v=1785727792","url":"https:\/\/dcfanalyst.com\/products\/osbc-bcg-matrix","provider":"DCF Analyst","version":"1.0","type":"link"}