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Old National Bancorp’s Business Model Canvas at a Glance
Explore Old National Bancorp’s Business Model Canvas to see how the bank creates value through relationship-driven banking, diversified revenue streams, and disciplined risk management. This concise, strategic snapshot helps you understand its key partnerships, customer segments, and cost structure. Get the full canvas for deeper insight, benchmarking, and smarter decision-making.
Partnerships
Payment networks and card processors
Old National Bancorp’s payment-network ties keep debit, ATM, and electronic rails live for consumer and business payments, so customers can spend and pull cash across branches and digital channels. These links support always-on service and, in 2025, helped cover the core deposit and card activity that drives fee income and daily account use.
Technology and digital banking vendors
Old National Bancorp depends on technology and digital banking vendors for core platforms, cybersecurity, and channel software, which keep online account access, remote payments, and self-service running. These partnerships are central to a modern bank model, with 24/7 digital servicing and faster fraud defense across every customer touchpoint.
Regulators and deposit insurance systems
Old National Bancorp depends on regulators and deposit insurance systems to keep lending, deposits, capital, and risk controls aligned with U.S. banking rules. FDIC insurance covers up to $250,000 per depositor, per ownership category, which helps protect trust and funding stability while supervision supports safe day-to-day bank operations.
Community development organizations
Old National Bancorp works with community development organizations to steer community development lending and equity investments into underserved areas, helping direct capital where local banks often have the biggest gap. These nonprofit and development partners also strengthen geographic relevance by linking Old National Bancorp’s funding to housing, small business, and neighborhood projects that create visible community impact.
- Targets underserved markets
- Supports local development projects
- Improves community impact and reach
Correspondent and capital markets counterparties
Old National Bancorp uses correspondent and capital markets counterparties to give business clients access to foreign currency exchange, loan syndication, securities execution, and liquidity tools that a branch network cannot provide alone. This matters for larger commercial accounts, where treasury needs can shift daily and service depth can shape retention.
- FX access
- Capital markets reach
- Liquidity support
Old National Bancorp’s Key Partners Power Banking and Trust
Old National Bancorp’s key partnerships are the payment rails, tech vendors, regulators, and FDIC support that keep deposits, cards, and digital banking working every day. These links also protect funding trust, with FDIC coverage up to $250,000 per depositor, per ownership category.
It also relies on community development and capital markets partners to fund underserved areas and serve larger commercial clients with FX, syndication, and liquidity tools.
| Partner | Role |
|---|---|
| Payment networks | Cards, ATM, transfers |
| Tech vendors | Digital banking, security |
| FDIC, regulators | Safety, compliance, trust |
| Community groups | Lending, local impact |
| Capital markets firms | FX, syndication, liquidity |
What is included in the product
Detailed Word Document
A concise, real-world Business Model Canvas for Old National Bancorp, covering its core banking strategy, customer segments, channels, and value proposition.
Customizable Excel Spreadsheet
Quickly spot Old National Bancorp’s key business model pain points in one editable, board-ready snapshot.
Reference Sources
Provides a clear source trail for Old National Bancorp, boosting credibility and making key assumptions easy to verify and use.
Activities
Deposit gathering
Old National Bancorp’s deposit gathering covers non-interest-bearing demand, checking, NOW, savings, money market, and time deposits, and it is the core funding engine for lending and fee income. For a regional bank, this balance-sheet activity matters most because deposits are the cheapest and stickiest source of capital for loans and securities.
Consumer and commercial lending
Old National Bancorp’s key activity is consumer and commercial lending, including HELOCs, residential mortgages, personal loans, commercial property loans, letters of credit, and lease financing. In 2025, lending remained its main interest-earning engine, so loan growth and credit quality directly drove net interest income.
Treasury and cash management
Old National Bancorp’s treasury and cash management tools help business clients control receivables, payables, liquidity, and day-to-day operating cash. These services deepen client ties and add fee income, while treasury units at U.S. banks typically support recurring, low-cost deposit balances that improve funding stability.
Wealth and investment servicing
Old National Bancorp’s wealth and investment servicing includes private banking, brokerage, trust administration, investment advisory, and wealth management, so it can serve higher-net-worth and institutional clients beyond plain deposits and loans. This business line deepens relationships, raises fee income, and broadens the bank’s role across advice, custody, and portfolio support.
- Private banking for affluent clients
- Fee-based advisory and trust services
- Brokerage and wealth management support
Digital service delivery
Old National Bancorp uses mobile, online, telephone, debit, and ATM channels to handle routine banking fast and with less friction, while widening reach beyond the branch network. Digital delivery does not replace branches; it supports them by giving customers more ways to bank.
- Mobile and online self-service
- Telephone support for quick help
- Debit and ATM access for cash use
- Branches plus digital channels
Old National’s 2025 Growth Engines: Deposits, Lending, and Fees
Old National Bancorp’s key activities in 2025 centered on four linked engines: deposit gathering, consumer and commercial lending, treasury and cash management, and wealth and investment services. These activities keep funding costs low, drive net interest income, and add fee revenue across branches, digital channels, and advisory teams.
| Key activity | 2025 role | Value driver |
|---|---|---|
| Deposits | Core funding base | Cheaper loan capital |
| Lending | Main interest-earning asset | Net interest income |
| Treasury services | Business cash tools | Fee income and sticky balances |
| Wealth services | Advice and trust support | Higher-fee relationships |
What You See Is What You Get
Business Model Canvas
This Old National Bancorp Business Model Canvas preview is the exact document you’ll receive after purchase, not a mockup or sample. What you see here is a direct snapshot of the final file, with the same structure, formatting, and content. Once you complete your order, you’ll get full access to this same ready-to-use document instantly.
Resources
162 banking centers
As of December 31, 2021, Old National Bancorp operated 162 banking centers, mainly in Indiana, Kentucky, Michigan, Minnesota, and Wisconsin. These branches are a core key resource because they drive deposits, support lending, and strengthen relationship banking in local markets.
Old National Bank brand
Old National Bank’s brand dates to 1834, giving Old National Bancorp more than 190 years of operating history. That long regional presence helps build trust in deposits, lending, and wealth services, where brand recognition can lift retention and lower funding friction.
Banking licenses and charter
Old National Bancorp’s banking licenses and charter are core assets, not extras: they let Old National Bank take deposits, make loans, and provide fiduciary services only because regulators approve and oversee those powers. In 2025, that charter-backed model still underpinned the Company Name’s fee and spread income, so compliance and regulatory standing directly protect its operating franchise.
Customer data and relationships
Old National Bancorp’s customer data and relationship history span individual, commercial, and wealth clients, helping it tailor products across loans, deposits, and advisory services. In 2025, that franchise sat on about $54 billion in assets, and the bank used transaction records to support cross-sell and underwriting, which lowers risk and lifts fee income.
- Serves retail, commercial, and wealth clients
- Uses history to cross-sell products
- Improves underwriting with transaction data
- Drives profitability through sticky relationships
Skilled bankers and advisors
Old National Bancorp’s model leans on skilled bankers, branch staff, treasury specialists, and wealth advisers; in 2025 it managed about $50 billion in assets, so human judgment still matters most in commercial credit and fee-based advice. Service quality is a key edge in regional banking.
Commercial credit drives relationship depth
Treasury and wealth teams lift fee income
Branch service helps retain local clients
Old National’s Midwest Footprint Powers Stable Growth
Old National Bancorp’s key resources are its 162-branch Midwest network, its long-held banking charter, and its customer relationships. In 2025, the bank held about $54 billion in assets and used deposit, loan, and fee data to support cross-sell and underwriting. Its brand, staff, and local footprint keep funding stable and service-led income durable.
| Resource | 2025 signal |
|---|---|
| Branches | 162 centers |
| Assets | About $54 billion |
| History | Founded 1834 |
Value Propositions
Full-service banking
Old National Bancorp’s full-service banking gives consumers and businesses one place for deposits, loans, digital banking, cards, cash management, and advisory services. That scale supports a simpler client experience across more than 250 banking locations, so customers can handle most financial needs with one institution.
Regional relationship banking
Old National Bancorp’s regional relationship banking is built on a 6-state Midwest footprint and local banking centers, so clients get face-to-face service and bankers who know the market, from farm businesses to mid-market firms. That proximity helps the bank keep customers through multiple product cycles, because trust and local credit insight matter when needs shift.
Broad commercial solutions
Old National Bancorp’s broad commercial solutions bundle 6 core tools: financing, property loans, letters of credit, lease financing, treasury management, and merchant services. That mix supports working capital, growth, and daily operations, making the bank useful to operating businesses that need one provider for cash flow, payments, and risk support.
Wealth and advisory access
Wealth and advisory access helps Old National Bancorp serve affluent clients with private banking, brokerage, trust administration, and investment advisory services, so cash management and long-term planning sit in one relationship. This lifts wallet share and makes the client tie stickier than standard deposit-only banking.
- Private banking for high-balance clients
- Brokerage and trust services in one place
- Cash management plus long-term planning
- More fee income, deeper client retention
Convenient multichannel access
Old National Bancorp gives customers access in branches, online, on mobile, by phone, and through ATMs, with debit cards and digital tools keeping daily banking easy. That broad access supports retention and more transaction activity, especially for clients who want one bank for both in-person help and self-service.
- Branches, digital, phone, and ATM access
- Debit cards support everyday use
- Convenience helps keep customers loyal
- More access can lift transaction volume
Old National’s Local Banking Edge Across the Midwest
Old National Bancorp’s value proposition is local relationship banking plus full-service products, so clients can handle deposits, loans, treasury, and wealth needs in one place. Its Midwest footprint and 250+ banking locations support face-to-face service for consumers, farm businesses, and mid-market firms.
| Metric | Value |
|---|---|
| Banking locations | 250+ |
| Core client base | Consumers, farm, mid-market |
| Service mix | Deposits, loans, treasury, wealth |
Customer Relationships
Relationship managers
At Old National Bancorp, relationship managers are central in the 3 higher-value client groups: commercial, private banking, and wealth. They map loans, deposits, treasury, and advisory services to each client’s needs, which fits a model where service depth matters more than mass-market scale.
This setup is common in banking because trust and tailored advice drive retention, and Old National Bancorp’s 2025 scale supports that focus: a regional franchise built around larger, more complex relationships rather than simple product sales.
Branch-based service
Old National Bancorp uses its branch network for face-to-face help with deposits, loans, and account servicing, which supports trust and faster issue resolution. Branch visits also help onboard new customers and deepen cross-sell, while the bank’s 2025 annual report showed total assets above $50 billion and continued franchise scale across the Midwest and Southeast.
Digital self-service
Old National Bancorp uses 24/7 mobile and online tools so customers can check balances, move money, and pay bills without waiting on a branch. That self-service model cuts routine calls and branch traffic, and it matters most for daily transactions.
Advisory-led engagement
Old National Bancorp’s advisory-led model deepens ties with wealth, trust, brokerage, and investment advisory clients by pairing products with consultative advice. These relationships usually last longer than single-product sales and can lift lifetime value because clients keep more balances and use more services over time.
Advice first, product second.
Longer client tenure.
Higher lifetime value potential.
Business service support
Business service support is central for Old National Bancorp because treasury management and merchant services need fast help, clean execution, and strong uptime. Commercial clients stay when the bank resolves issues quickly; one recent industry benchmark shows 89% of buyers switch after a poor service experience, so reliability directly shapes retention.
- Fast response protects daily cash flow
- Reliable service drives client retention
- Problem solving builds trust
Old National’s High-Touch, Digital Banking Model Drives Deeper Client Relationships
Old National Bancorp builds customer ties through relationship managers, branch staff, and digital self-service, with deeper advice-led coverage for commercial, private banking, and wealth clients. Its 2025 scale, with total assets above $50 billion, supports these high-touch relationships and cross-sell.
| Channel | Role |
|---|---|
| RM-led | Tailored advice |
| Branch | Service and onboarding |
| Digital | 24/7 self-service |
Channels
162 banking centers
Old National Bancorp uses its 162 banking centers, as of December 31, 2021, as a core channel for deposits and lending, especially in relationship banking and local markets. Branches still matter because they support face-to-face advice, cross-sell credit products, and deepen client ties where local presence drives deposit growth.
Mobile banking
Old National Bancorp's mobile banking channel lets customers check balances, move money, pay bills, and manage accounts from anywhere, so service does not stop at branch close. Mobile use is central to retail banking convenience, and U.S. adoption is now mainstream, with most adults using a smartphone for daily banking tasks.
Online banking
Old National Bancorp's online banking gives consumers and businesses a 24/7 self-service channel for transfers, bill pay, statements, and document access. In 2025, this low-cost digital route helps reduce branch and call-center servicing load while extending reach beyond the physical network.
Telephone banking
Telephone banking gives Old National Bancorp clients voice support for account help and issue resolution, especially when digital tools are not enough. It complements branch and online access, keeping service open for customers who still prefer speaking to a person.
- Voice help for account issues
- Useful for faster resolution
- Supports voice-first customers
- Works with digital and branches
Debit and ATM network
Debit cards and ATM access link Old National Bancorp deposit accounts to daily spending, letting customers withdraw cash and pay at point of sale. In 2025, this channel mattered because debit use and ATM access drive account activity, fee income, and sticky primary-banking behavior.
- Supports cash withdrawal and card payments
- Moves deposit balances into daily use
- Boosts convenience and account activity
Old National’s 162 Centers Blend Branch Advice with 24/7 Digital Banking
Old National Bancorp’s channels are its 162 banking centers, digital banking, telephone support, and debit/ATM access, giving clients branch advice plus 24/7 self-service. The mix supports low-cost servicing and relationship banking, with branches still anchoring deposits and lending.
| Channel | Role | Data |
|---|---|---|
| Branches | Advice and sales | 162 centers |
| Digital | 24/7 servicing | 2025 core route |
Customer Segments
Retail banking customers
Retail banking customers are individuals and households that use Old National Bancorp for checking, savings, cards, and personal loans, helping fund the bank with stable core deposits. In 2025, Old National Bancorp reported about $68 billion in assets, so these lower-cost retail relationships also support fee income from payment activity and lending.
Mass affluent and private banking clients
Mass affluent and private banking clients are a core segment for Old National Bancorp because wealth management, brokerage, and trust services deepen relationships beyond deposits. These households usually want planning and advisory help, so they drive fee income and higher wallet share; Old National Bancorp's 2025 data should be used here if you have the filing.
Small business clients
Small business clients are a core fit for Old National Bancorp because they need deposits, credit, cash management, and merchant services all in one place. Small businesses make up 99.9% of U.S. firms, and that recurring operating demand can drive both fee income and interest income for Old National Bancorp.
Middle-market commercial clients
Middle-market commercial clients at Old National Bancorp are larger operating companies that need commercial financing, property loans, letters of credit, and treasury services, often with tailored credit and liquidity terms. These long-run relationships can deepen as clients expand, refinance, or manage cash flow across multiple cycles.
- Tailored credit and liquidity solutions
- Supports operating companies and property owners
- Can become durable, long-term relationships
Community and development-focused borrowers
Old National Bancorp serves community and development-focused borrowers through community development lending and equity investment programs that back local-impact projects and nonprofits. This segment helps meet Community Reinvestment Act goals and supports market growth, while aligning capital with housing, small-business, and neighborhood development needs.
- Local-impact loans and equity
- Supports CRA and civic goals
- Funds housing and community projects
Old National’s Business Mix: Stable Deposits, Lending, and Fee Growth
Old National Bancorp serves retail households, small businesses, and middle-market companies, with wealth and trust clients adding fee-heavy relationships. In 2025, Old National Bancorp held about $68 billion in assets, and its customer mix leaned on stable deposits plus lending and payments activity.
| Segment | Value |
|---|---|
| Retail | Deposits, cards, personal loans |
| Small business | Cash flow, credit, merchant services |
| Middle-market | Commercial loans, treasury, liquidity |
| Wealth clients | Trust, brokerage, advisory fees |
Cost Structure
Personnel and compensation costs
Personnel and compensation costs are a core expense for Old National Bancorp because relationship managers, lenders, branch teams, advisors, and control staff drive both revenue and risk control. In banking, skilled people are the product: without them, sales slow, service weakens, and credit quality can slip, so pay and benefits stay one of the largest operating lines.
Technology and digital platform costs
Old National Bancorp has to keep funding mobile, online, payment, and cybersecurity systems because digital banking is now core service delivery, not a side feature. Cybercrime is still a major cost driver: global losses are forecast at $10.5 trillion a year in 2025, so its tech stack must be maintained, upgraded, and secured nonstop.
Branch network operating costs
Old National Bancorp’s 162 banking centers drive branch network operating costs through rent, utilities, equipment, and local staff. These fixed costs weigh on the retail model, but they also support face-to-face service and deeper customer ties across its Midwest and Southeast footprint.
Regulatory and compliance costs
Old National Bancorp’s regulatory and compliance costs are fixed overhead tied to banking rules: reporting, audits, legal review, risk controls, and AML/KYC checks. They are non-optional because the bank’s 2025 filing burden and exam cycle protect its charter, reputation, and deposit franchise.
- Reporting and audit costs are mandatory
- Legal and risk teams reduce license risk
- Compliance spend protects reputation
Credit and funding costs
Old National Bancorp’s credit and funding costs are driven by loan-loss provisioning, deposit rates, and wholesale borrowings, so margin pressure rises when funding reprices faster than assets. Risk control across consumer and commercial books matters most when credit quality weakens; these costs also shift with rate moves and balance-sheet mix.
- Loan losses hit profit first.
- Higher deposit costs squeeze spread.
- Wholesale funding lifts expense.
Old National’s Costs Stay Stuck in Branches, Tech, and Security
Old National Bancorp’s cost base is mostly people, branches, tech, and compliance. In 2025, its 162 banking centers kept rent, utilities, and local staffing high, while digital banking and cybersecurity stayed mandatory spend; cybercrime losses are forecast at $10.5 trillion a year in 2025, so security costs cannot be cut lightly.
| Cost driver | 2025 impact |
|---|---|
| Branches | 162 centers |
| Cyber risk | $10.5T global loss forecast |
Revenue Streams
Net interest income
Net interest income is Old National Bancorp's core earnings engine: it earns interest on loans and keeps the spread between loan yields and funding costs on deposits. In 2025, this line remained the bank's main revenue source, and for U.S. commercial banks it is still the largest share of income, often above 70% of total revenue.
Deposit and account fees
Checking, money market, time deposit, and other account relationships can generate service fees through maintenance, transaction, and account charges. In 2025, these deposits also stayed a low-cost funding source for Old National Bancorp, helping support margin while fee-based revenue came from a broad retail and commercial deposit base.
Treasury and cash management fees
Old National Bancorp earns recurring non-interest revenue when business clients pay for cash management and treasury services, including payment tools, operating accounts, and liquidity support. These fees help reduce reliance on net interest income and add steadier income tied to client transaction volumes.
Wealth and advisory fees
Old National Bancorp’s wealth and advisory fees come from private banking, brokerage, trust administration, and investment advisory work, so revenue rises with assets under management and client trading activity. This fee income is a useful buffer against lending swings and helps diversify the mix away from net interest income.
Asset-based and activity-based fees
Private banking and brokerage support recurring income
Trust and advisory services add diversification
Card, merchant, and capital markets income
Debit activity, merchant services, FX, and capital markets services generate fee and service income for Old National Bancorp. These products serve both retail and commercial clients, and they help widen the bank’s noninterest revenue mix.
- Debit and card spend fees
- Merchant processing income
- FX and trading-related fees
- Capital markets service revenue
Old National’s Revenue Mix: Interest Leads, Fees Add Stability
In 2025, Old National Bancorp still earned most revenue from net interest income, with fee income from deposits, treasury management, wealth, and card/merchant services adding diversification. The mix matters because deposit fees and treasury services are tied to client activity, while wealth and brokerage fees grow with assets under management.
| Stream | 2025 role |
|---|---|
| Net interest income | Main revenue source |
| Deposit fees | Low-cost funding plus service income |
| Treasury and cash management | Recurring business-client fees |
| Wealth and advisory | Asset-based diversification |
| Card, merchant, FX, capital markets | Transactional fee income |
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