(GTIM) Good Times Restaurants Inc. Marketing Mix Research |
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This Good Times Restaurants Inc. 4P's Marketing Mix Analysis outlines the company’s Product, Price, Place, and Promotion strategy to support marketing research and decision-making; the page includes a real preview/sample of the analysis so you can assess style and content before buying—purchase the full version to get the complete ready-to-use report.
Product
2 restaurant brands
Good Times Restaurants Inc. sells through 2 brands: Good Times Burgers & Frozen Custard and Bad Daddy's Burger Bar. That gives it both quick-service and full-service dining, which broadens reach across price points and occasions. This is the company’s core customer offer and the main driver of guest traffic.
Good Times Burgers & Frozen Custard
Good Times Burgers & Frozen Custard is Good Times Restaurants Inc.'s upscale quick-service, drive-through brand, built around burgers and frozen custard. The model is designed for speed and convenience, with a compact footprint that helps keep service fast and order flow simple. It targets guests who want higher-quality fast food without a sit-down wait.
Bad Daddy's Burger Bar
Bad Daddy's Burger Bar is Good Times Restaurants Inc.'s full-service, upscale casual dining brand, built around burgers, craft drinks, and a sit-down dine-in experience. It sits above standard fast food on service, menu breadth, and check size, which helps support higher average tickets than quick-service burger chains. In 2025, Good Times kept Bad Daddy's as its core restaurant-format growth engine.
Burgers, fries, custard, and shakes
Good Times Restaurants Inc. sells burgers, fries, frozen custard, and shakes at Good Times, while Bad Daddy’s uses the same burger-led core with a broader full-service menu. That two-concept model helps the Company serve quick-service guests and dine-in guests without changing its main brand theme: burgers first.
At the product level, frozen custard and shakes add higher-margin dessert traffic, and fries lift bundle size. Bad Daddy’s extends check size with more entrées and table service, so the menu mix supports both frequency and average ticket.
- Burger-led menu across both brands
- Custard and shakes add dessert sales
- Bad Daddy’s broadens dining occasions
Company-owned, franchised, and licensed operations
Good Times Restaurants Inc. uses three ownership models: company-owned, franchised, and licensed. That mix lets GTIM keep direct control in its own stores while still growing reach through partners, so the brand can spread without funding every unit itself.
It also gives GTIM more flexibility in new markets, because franchise and license fees can support expansion alongside restaurant sales. In 2025, the model still centered on a multi-unit network, not a single channel.
- Three ownership models, one brand reach
- Company stores keep operational control
- Franchise and license units extend reach
Burger-Led Growth Across Two Brands
Good Times Restaurants Inc. centers its Product on 2 brands: Good Times Burgers & Frozen Custard and Bad Daddy's Burger Bar. In 2025, the mix stayed burger-led, with quick-service at Good Times and full-service dining at Bad Daddy's. Frozen custard, shakes, fries, and broader entrées support dessert sales, basket size, and higher tickets.
| Item | Data |
|---|---|
| Brands | 2 |
| Ownership models | 3 |
| Core menu | Burgers, custard, shakes |
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Provides a concise, traceable bibliography of industry reports, filings, and datasets to validate Good Times Restaurants’ market, pricing, and unit-economics assumptions.
Place
Golden, Colorado headquarters
Good Times Restaurants Inc. is headquartered in Golden, Colorado, and that site serves as the central base for its U.S. restaurant operations. As of fiscal 2025, the company ran two brands in the United States: Good Times Burgers & Frozen Custard and Bad Daddy's Burger Bar. In the 4P mix, Golden is the place hub that helps direct store support, brand control, and day-to-day operating decisions.
74 restaurants disclosed
Good Times Restaurants Inc. disclosed 74 total restaurants in its network as of December 15, 2021, including both company-owned and franchise units. That is a modest-sized footprint, which fits a focused local-to-regional marketing approach rather than a broad national push. The mix also shows the brand can scale through franchising while keeping direct control over key locations.
42 Bad Daddy's locations
In Good Times Restaurants Inc.'s disclosed system, Bad Daddy's Burger Bar operated 42 locations, making it the larger unit base in the portfolio. That gives the brand the main place footprint and the broadest local reach. The scale helps drive visibility, traffic, and market coverage across core markets.
32 Good Times locations
Good Times Burgers & Frozen Custard operated 32 locations in the disclosed system, and these drive-through, quick-service units are the core of its physical footprint. That scale supports local brand visibility and makes the chain easier to reach in key markets. In 2025, the company kept this format central to traffic and convenience.
- 32 disclosed Good Times locations
- Drive-through, quick-service model
- Expands market reach
Drive-through and full-service formats
Good Times Restaurants Inc. uses two site types to shape access: Good Times runs drive-through units, while Bad Daddy's is built as full-service dine-in. That split lets the Company match quick, on-the-go visits with a slower sit-down meal occasion, so the place strategy serves two different customer needs.
- Good Times: drive-through convenience
- Bad Daddy's: full-service dine-in
- Two formats, two visit styles
Good Times Restaurants: Small Footprint, Two-Format Growth Strategy
Good Times Restaurants Inc. keeps Place focused on a small U.S. footprint: Golden, Colorado is the operating hub, while the system split between 42 Bad Daddy's Burger Bar dine-in units and 32 Good Times drive-through units as of fiscal 2025. That mix gives the Company local reach, speed for takeaway traffic, and sit-down access in core markets.
| Metric | Fiscal 2025 |
|---|---|
| Bad Daddy's Burger Bar | 42 locations |
| Good Times Burgers & Frozen Custard | 32 locations |
| Total disclosed system | 74 restaurants |
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Promotion
2-brand positioning
GTIM uses two clear brands: Good Times is positioned as upscale quick-service, while Bad Daddy's serves upscale casual dining. That split lets each brand meet a different need and supports FY2025 net sales of about $140 million across the system. It also helps GTIM target faster lunch traffic at Good Times and higher-check dinner visits at Bad Daddy's.
Upscale quick-service message
Good Times Restaurants Inc. promotes a fast, upscale burger image by pairing premium branding with drive-through convenience, which helps it stand apart from standard fast-food chains. The format fits customers who want speed without giving up a higher-end feel, so the message is built around quick service and better perceived quality. That positioning matters in a drive-through-led category where convenience drives repeat visits.
Upscale casual-dining message
Bad Daddy's positions Good Times Restaurants Inc. as an upscale casual-dining burger bar, built for sit-down meals and longer visits, not quick-service turns. That dine-in focus supports a fuller check and a higher-end feel, which helps the brand stand apart in the burger category. The concept's menu and service model are meant to make the visit feel more like a restaurant occasion than a fast meal.
Franchise and license network
Good Times Restaurants Inc. extends promotion through franchised and licensed locations, so local owners can push the brand in their own markets. That widens awareness beyond company-operated units and lets the message travel through more neighborhood touchpoints. This matters because franchise partners fund day-to-day local visibility with their own store traffic and outreach.
- Local owners boost market reach
- Awareness extends beyond company stores
Menu-led restaurant marketing
Good Times Restaurants Inc. uses the menu as the main ad: burgers, frozen custard, and premium casual food define the brand and make the concept easy to spot. That menu-led positioning is the key differentiator, so promotion is less about broad discounting and more about selling a clear food story customers can remember.
- Menu is the marketing tool
- Burgers and custard lead
- Premium casual sets the brand apart
GTIM's Brand-Led Play Powers ~$140M in FY2025 Sales
Promotion at Good Times Restaurants Inc. is brand-led, not discount-led. Good Times pushes premium speed and drive-through convenience, while Bad Daddy's sells upscale casual dining, helping GTIM support about $140 million in FY2025 system sales. Local franchised and licensed stores add neighborhood reach, and menu cues like burgers and custard do much of the selling.
| Metric | Value |
|---|---|
| FY2025 system sales | About $140 million |
Price
Premium burger pricing
Good Times Burgers & Frozen Custard and Bad Daddy’s Burger Bar are priced above basic value fast food, and the word "upscale" clearly signals a premium tier. That pricing fits their higher-end brand image and helps support larger checks than standard quick-service burgers. Premium pricing also gives Good Times Restaurants Inc. room to sell a better mix of burgers, shakes, and add-ons.
Quick-service value tier
Good Times Restaurants sits in the upscale quick-service lane, so its prices are usually below full-service casual dining but above standard fast-food burgers. The model is built to keep service fast while charging a premium for made-to-order burgers and fries, which supports a higher check than value QSR peers. That price tier helps the brand protect margins without losing the speed that drives traffic.
Full-service higher ticket
In FY2025, Bad Daddy's Burger Bar stayed a full-service casual dining concept, so Good Times Restaurants Inc. priced it above drive-through peers. Full-service dining usually means higher guest checks because table service, drinks, and add-ons lift the ticket. The brand’s pricing matches that dine-in experience and supports its premium burger positioning.
Frozen custard add-on sales
Frozen custard and shakes are priced add-ons that lift average check size at Good Times Restaurants Inc. They also widen the dessert and beverage mix, which helps the brand sell more than entrées alone. In 2025, that kind of upsell matters because every extra item can improve unit economics without adding much kitchen time.
- Raises average transaction value
- Boosts dessert and beverage mix
- Supports higher-margin add-on sales
Two-tier pricing structure
Good Times Restaurants Inc. uses a two-tier pricing model across its brands: the quick-service Good Times brand targets lower check sizes, while Bad Daddy's Burger Bar serves a higher spend per guest. That split lets Company Name price to different demand levels and protect traffic when value matters most.
- Quick-service: lower ticket, faster turns
- Casual dining: higher ticket, bigger checks
- Two price points widen market reach
- Pricing flex helps with demand swings
Premium Pricing Drives Higher Checks Across Both Brands
Good Times Restaurants Inc. keeps pricing above value fast food and below full-service casual dining. That premium tier supports higher checks from burgers, shakes, and add-ons, while the two-brand split lets Company Name serve both quick-service and dine-in demand.
| Brand | Price tier | Effect |
|---|---|---|
| Good Times | Above QSR | Higher check |
| Bad Daddy's | Casual dining | Higher spend |
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