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New Oriental Business Model Canvas: Value, Customers, and Growth
Unlock the full Business Model Canvas for New Oriental Education & Technology Group Inc. to see how it creates value, reaches key customer segments, and adapts in a fast-changing education market. This concise, company-specific blueprint is ideal for investors, analysts, and strategists who want actionable insight. Get the complete version to deepen your competitive analysis and decision-making.
Partnerships
Domestic and overseas examination bodies
New Oriental Education & Technology Group Inc. depends on domestic and overseas exam bodies because test prep demand is set by IELTS, TOEFL, SAT, GRE, and China’s gaokao and admissions rules. In FY2025, this exam-linked model still anchored its tutoring and consulting mix, with roughly 60% of total revenue coming from education services tied to these testing systems.
Schools and education authorities
New Oriental Education & Technology Group Inc. depends on schools and education authorities to secure site approvals, follow local rules, and keep after-school tutoring, private school, and training programs compliant. In fiscal 2025, Company Name reported revenue of US$4.9 billion, showing how important regulated school access is to its student base and delivery model.
Overseas universities and study-abroad institutions
New Oriental Education & Technology Group Inc. depends on overseas universities and study-abroad institutions to keep its counseling pipeline live, linking students to applications in the United States, China, and Commonwealth markets. These partners also lift trust: in FY2025, New Oriental kept overseas study services tied to its broader education base, which helped support demand for admissions guidance and placement advice.
Content licensors and publishing partners
New Oriental Education & Technology Group Inc. mixes in-house courseware with licensed books, test banks, and external education formats, which helps it keep TOEFL, IELTS, K-12, and bookstore offerings fresh. In fiscal 2025, net revenue reached US$4.9 billion, showing the scale that supports these content and distribution ties.
- Licenses speed content updates
- Publishing supports test prep sales
- External formats widen bookstore reach
Technology and online service providers
New Oriental Education & Technology Group Inc. relies on technology and online service providers for cloud hosting, live-stream delivery, and recorded-course storage, which keeps its digital classes running across pre-school, K-12, and college segments. In fiscal 2025, the Company reported net revenues of US$4.9 billion, and these partners help scale that multi-level online model without heavy in-house infrastructure.
- Cloud and platform uptime support live classes.
- Video tools enable recorded lesson delivery.
- Digital infrastructure scales across age groups.
New Oriental’s growth hinges on key education partners
New Oriental Education & Technology Group Inc. depends on exam boards, schools, universities, and cloud vendors to keep test prep, study-abroad, and digital classes running. In FY2025, it reported US$4.9 billion in net revenue, with about 60% from education services tied to these partner-led channels.
| Partner | Role | FY2025 |
|---|---|---|
| Exam bodies | Demand anchor | ~60% revenue tied |
| Schools and authorities | Compliance access | US$4.9B revenue |
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Activities
Educational content development
New Oriental’s educational content development powers its core edge: in FY2025, the Company kept building curricula, exercises, and test-prep materials for language learning, exam prep, and online courses, supporting a business that reported US$5.0 billion in net revenue in the latest fiscal year. Strong content quality helps keep products distinct and supports repeat demand across its learning portfolio.
K-12 after-school tutoring delivery
In FY2025, New Oriental Education & Technology Group Inc. reported net revenues of US$4.9 billion, showing the scale behind its K-12 after-school tutoring delivery. The middle- and high-school programs focus on exam performance and subject mastery, and they remain a core part of Company Name’s education portfolio.
Test preparation instruction
New Oriental’s test-prep instruction covers language and entrance exams for students aiming at U.S., China, and Commonwealth schools, delivered through classroom and digital channels. In FY2025, the group reported about US$4.9 billion in net revenue, showing how this activity remains a core revenue engine.
Online education operations
New Oriental Education & Technology Group Inc. uses online education operations to deliver pre-school, K-12, and college learning through one digital platform, extending teaching beyond its physical school network. In FY2025, this scaled reach helped support US$4.9 billion in net revenues, showing how online delivery stays core to the company’s growth mix.
• Covers pre-school to college
• Extends reach beyond campuses
• Supports large-scale digital learning
Study-abroad consulting and tour organization
Study-abroad consulting and tour organization help New Oriental Education & Technology Group Inc. move beyond tutoring into full education planning and experience-led services. In fiscal 2025, the Company reported net revenues of US$4.9 billion, and these offerings support that scale by guiding overseas applications and selling international study tours.
- Advises students on overseas applications
- Organizes international study tours
- Expands revenue beyond tutoring
New Oriental's FY2025 Revenue Surge: Online Learning and Test-Prep Scale
New Oriental Education & Technology Group Inc. centers key activities on curriculum development, exam-prep teaching, and digital course delivery. In FY2025, the Company reported US$4.9 billion in net revenue, with online learning, K-12 tutoring, and test-prep services driving scale.
| Key activity | FY2025 signal |
|---|---|
| Content and curriculum | Supports core revenue base |
| Test-prep and tutoring | US$4.9 billion net revenue |
| Online delivery | Broadens reach |
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Resources
New Oriental brand
The New Oriental brand is New Oriental Education & Technology Group Inc.’s main market identity, and it helps sustain trust across tutoring, exam prep, and counseling. In FY2025, the Company reported net revenues of about US$4.9 billion, showing how strong brand recognition still matters in China’s crowded private education market.
122 schools, 1,547 learning centers, 11 bookstores
As of May 31, 2021, New Oriental Education & Technology Group Inc. ran 122 schools, 1,547 learning centers, and 11 bookstores, giving it a wide physical footprint across China. This network supports teaching, enrollment, retail, and local service delivery, so the company can reach students in many cities and towns with a broad national presence.
Teachers and education staff
Teachers and education staff are New Oriental Education & Technology Group Inc.'s key resource for classroom and online courses; the FY2025 net revenue base of about US$4.9 billion shows how much depends on skilled subject experts, exam-prep trainers, and counseling staff. Service quality, student retention, and pricing power all rest on this talent base.
Online learning infrastructure
New Oriental Education & Technology Group Inc. uses online learning infrastructure to deliver courses, reach students across ages and subjects, and scale teaching beyond any one campus. In FY2025, net revenues rose 13.6% to US$4.86 billion, showing how digital delivery helps widen access and reduce reliance on physical locations.
- Enables scalable course delivery
- Supports multi-age, multi-subject learning
- Reduces single-site dependence
Private primary and secondary school in Yangzhou
New Oriental Education & Technology Group Inc. runs a full-time private school in Yangzhou, adding a formal K-12 asset to its education base. The school supports English-focused curriculum delivery and gives the group a live setting to apply its teaching content, with New Oriental reporting RMB 43.1 billion in FY2025 net revenues.
- Full-time private school asset in Yangzhou
- Extends into formal schooling
- Supports English-led curriculum delivery
New Oriental’s Scale Powers Its $4.86B Revenue Engine
New Oriental Education & Technology Group Inc.’s key resources are its brand, teachers, digital platform, and school network, which together support scaled delivery across test prep, language, and K-12 services. In FY2025, net revenues reached US$4.86 billion, and the group operated 122 schools, 1,547 learning centers, and 11 bookstores as of May 31, 2021.
| Resource | FY2025 / latest data |
|---|---|
| Net revenues | US$4.86 billion |
| Schools | 122 |
| Learning centers | 1,547 |
| Bookstores | 11 |
Value Propositions
Test prep for US, China, and Commonwealth exams
New Oriental Education & Technology Group Inc. delivers specialized prep for 3 major exam systems: the US, China, and Commonwealth markets. Its courses help students meet admissions and certification targets with instruction built around real test formats and outcomes.
This exam-linked model turns language study into a clear path to score gains, school entry, and credential access.
After-school academic support for middle and high school
New Oriental Education & Technology Group Inc. offers after-school academic support for middle and high school students to lift scores, close school-level learning gaps, and ease exam pressure. Parents and students use it as reinforcement for core subjects and test prep, especially when stakes are high.
That demand sits in a huge exam market: China’s 2025 gaokao had about 13.4 million candidates, which keeps pressure on academic performance and tutoring needs strong.
Multi-language training in English and other foreign languages
In FY2025, New Oriental Education & Technology Group Inc. reported net revenues of US$4.92 billion. Its language training in English, German, Japanese, French, Korean, Italian, and Spanish gives students choices for study abroad, exams, and global careers, and it stands out from single-subject providers.
Online programs from pre-school to college
New Oriental’s online programs extend its reach from pre-school to college, so students can learn without going to a physical center. In FY2025, the company generated about US$4.9 billion in net revenue, and digital delivery helps scale that base across more learners with lower site dependence.
- Serves multiple age groups online
- Reduces reliance on physical centers
- Makes learning more flexible and scalable
Overseas study consulting and international study tours
New Oriental Education & Technology Group Inc. extends learning beyond class with overseas study consulting and international study tours, helping students with school selection, applications, and visa prep. In FY2025, the service mix supported a business that generated about US$4.9 billion in net revenues, showing how this layer adds value beyond tutoring.
- Application and visa guidance
- Study tours widen exposure
- Supports study-abroad planning
- Adds services beyond teaching
New Oriental’s FY2025 Growth Meets China’s Massive Gaokao Market
New Oriental Education & Technology Group Inc. gives students exam-linked learning, after-school tutoring, and language training aimed at score gains, school entry, and study-abroad goals. In FY2025, net revenues reached US$4.92 billion, while China’s 2025 gaokao drew about 13.4 million candidates.
Its mix of online learning, overseas consulting, and study tours widens access and adds help beyond classroom teaching.
| Metric | FY2025 |
|---|---|
| Net revenues | US$4.92B |
| Gaokao candidates | 13.4M |
Customer Relationships
Teacher-led classroom support
New Oriental Education & Technology Group Inc. uses teacher-led classroom support to build trust through direct instruction and academic guidance. This high-touch model keeps contact frequent with students and parents, which helped support FY2025 service delivery across a business that generated about US$5 billion in annual revenue.
The model works because one teacher can influence many students at once, so every class doubles as service, feedback, and retention. That recurring face time is a key reason New Oriental can keep parent relationships close in a market where teaching quality drives repeat use.
Online learning access and self-service
New Oriental Education & Technology Group Inc. uses digital platforms so students can enroll and learn remotely, which makes the relationship more flexible than a pure classroom model. In FY2025, this self-service setup supported continuous study across multiple levels and schedules, helping the Company serve learners through online and hybrid formats with lower time and location barriers.
Personalized exam counseling
New Oriental Education & Technology Group Inc. uses personalized exam counseling to guide students on test prep and overseas study choices, so the tie is consultative, not just transactional. With FY2025 net revenues of US$5.0 billion, this high-touch advice supports high-stakes admissions planning where one good fit can change the outcome.
Long-term enrollment across age groups
New Oriental Education & Technology Group Inc. keeps families in one learning loop: a student can start in early learning, then move into K-12, test prep, and college support. That makes customer relationships long-lived, so one family can reuse the brand across several school stages instead of switching providers.
- One family, many programs
- Supports repeat enrollment
- Retains users over years
Brand trust through a long operating history
Founded in 1993, New Oriental Education & Technology Group Inc. brings over 30 years of presence in China’s education market, which helps families trust it with paid learning. In FY2025, the Company generated about US$4.9 billion in revenue, reinforcing scale and staying power.
- 1993 founding supports credibility
- 30+ years builds parent trust
- FY2025 revenue: about US$4.9 billion
New Oriental’s High-Touch Model Drives Repeat Learning Revenue
New Oriental Education & Technology Group Inc. keeps customer ties close through teacher-led classes, parent feedback, and exam counseling, so service is ongoing and high touch. Its 1993 founding and FY2025 net revenues of US$5.0 billion support trust and repeat use across K-12, test prep, and overseas study.
| Key signal | FY2025 |
|---|---|
| Net revenues | US$5.0 billion |
| Founded | 1993 |
| Relationship type | High-touch, recurring |
Channels
122 schools and 1,547 learning centers
New Oriental Education & Technology Group Inc. uses 122 schools and 1,547 learning centers as a key physical channel for enrollment and teaching, giving the Company direct reach into major and smaller cities. These sites also support face-to-face delivery, which helps local students get in-person service, guidance, and course access.
Online learning platforms
New Oriental Education & Technology Group Inc. uses online learning platforms to deliver live and recorded courses, extending reach beyond its physical network. In FY2025, net revenues were $4.9 billion, and the K-12 AST Space? Wait no, company reported 1,000+ learning centers and strong online course demand, with digital channels helping serve students across China.
11 bookstores
New Oriental Education & Technology Group Inc. uses 11 bookstores to sell learning materials and tutoring-linked products, while keeping its offline brand visible. In fiscal 2025, the company reported net revenues of US$4.9 billion, and these stores help connect classroom services with retail education content in the same local market.
Direct counseling and sales teams
Direct counseling and sales teams are the main enrollment bridge for New Oriental Education & Technology Group Inc., especially in high-ticket test prep and study-abroad services. In FY2025, the channel helped turn one-on-one interest into paid registrations, supporting a business that reported net revenues of US$4.9 billion.
- Best for high-value programs
- Converts interest into enrollment
- Supports consultative selling
Study-abroad and tour service touchpoints
In FY2025, New Oriental Education & Technology Group Inc. generated about US$4.9 billion in revenue, and study-abroad consulting plus international tour services act as high-touch entry points for families planning overseas education. These channels bundle advice, school selection, visa planning, and campus visits into one flow, which makes the service easier to buy and stick with.
- Targets overseas-education families
- Combines advice and trip planning
- Creates a guided service funnel
New Oriental’s Mixed-Channel Network Powers US$4.9B in FY2025 Revenue
New Oriental Education & Technology Group Inc. uses 122 schools, 1,547 learning centers, 11 bookstores, and online platforms to reach students across China and convert interest into enrollment. In FY2025, net revenues reached US$4.9 billion, showing these mixed channels still drive scale and sales.
| Channel | Role | FY2025 data |
|---|---|---|
| Offline network | Enrollment and teaching | 122 schools, 1,547 centers |
| Digital and retail | Course delivery and materials | 11 bookstores, US$4.9 billion revenue |
Customer Segments
K-12 students and parents
K-12 students and their parents are a core customer segment for New Oriental Education & Technology Group Inc., especially for after-school tutoring, exam prep, and subject mastery. In FY2025, New Oriental reported net revenues of about US$4.9 billion, and parents usually make the purchase decision while students drive demand for better grades and test scores.
Test-preparation candidates
Test-preparation candidates are students targeting English and entrance exams for schools in China, the United States, and Commonwealth countries. Demand stays strong because China’s 2025 gaokao drew about 13.5 million candidates, and high admissions cutoffs keep students focused on score gains and prep spending.
Children seeking English and language training
Children make up a huge base for New Oriental Education & Technology Group Inc., with China’s 0-14 population at about 239 million in 2025. The Company’s English and other foreign-language courses build early skills and help create a long enrollment path as families add tutoring over time.
College-level and online learners
New Oriental Education & Technology Group Inc. serves college-level and online learners through a digital model that extends beyond school age, with FY2025 revenue of about US$4.9 billion. Online delivery lets college students and working adults study flexibly and access courses across regions without fixed campus limits.
- College students need flexible prep
- Online access widens geographic reach
- Digital scale supports FY2025 revenue
Overseas study aspirants
Overseas study aspirants need admissions guidance, visa planning, and destination-specific advice, plus study tours to compare schools and education systems. New Oriental’s FY2025 net revenue reached US$4.90 billion, showing this cross-border education demand still matters for the group.
- Admissions and visa support
- Study tours and school matching
- Destination-specific planning
New Oriental’s Core Learners: K-12, Test Prep, and Overseas Aspirants
New Oriental Education & Technology Group Inc. mainly serves K-12 families, test-prep candidates, college learners, and overseas study aspirants. FY2025 net revenue was about US$4.90 billion, and this mix reflects demand for exam scores, flexible online study, and admissions support.
| Segment | Need |
|---|---|
| K-12 families | Tutoring and exam prep |
| Test-prep candidates | Higher scores |
| Overseas aspirants | Admissions and visas |
Cost Structure
Teacher and staff compensation
Teacher and staff compensation is a core operating cost for New Oriental Education & Technology Group Inc., because the model depends on instructors, counselors, content developers, and support staff. In FY2025, labor remained the key cost driver: service quality, student retention, and brand trust all rise or fall with talent expense.
School, center, and bookstore operations
New Oriental Education & Technology Group Inc. operates 122 schools, 1,547 learning centers, and 11 bookstores, so rent, fit-out, utilities, and local staff costs stay high. The 1,680-site physical network is costly to run, but it is central to service delivery, brand reach, and student access.
Content development and curriculum production
New Oriental Education & Technology Group Inc. must keep course materials fresh all year, from test-prep and language lessons to digital assets, because the same content feeds both offline classes and online products. In fiscal 2025, the Company reported net revenues of US$4.9 billion, and that scale makes curriculum production a core cost line, not a one-off spend.
Technology and platform maintenance
Technology and platform maintenance is a core cost for New Oriental Education & Technology Group Inc. Online learning depends on software, cloud hosting, content delivery, and technical support, so the company must keep live classes and recorded lessons stable. As user traffic grows, platform spend usually rises with bandwidth, storage, and support load.
- Software, hosting, support
- Stable live and recorded delivery
- Costs scale with usage
Marketing, sales, and compliance costs
In FY2025, New Oriental Education & Technology Group Inc. kept marketing and sales spend tied to student recruitment and course-fill rates, while compliance costs stayed important in China’s tightly regulated education market. The company also has to fund legal, policy, and channel work because demand can swing fast and rules can change quickly.
One line: in education, growth depends on both enrollment and regulation.
- Recruit students to fill programs.
- Pay for legal and policy compliance.
- Support sales across course channels.
Labor and site costs drive New Oriental’s massive FY2025 expense base
New Oriental Education & Technology Group Inc.’s cost base is dominated by teacher and staff pay, plus rent and site operating costs across 122 schools, 1,547 learning centers, and 11 bookstores. In FY2025, US$4.9 billion net revenue still came with heavy spend on content, software, marketing, and compliance.
| Cost item | FY2025 signal |
|---|---|
| Labor | Main cost driver |
| Network | 1,680 sites |
| Scale | US$4.9b revenue |
Revenue Streams
Test-preparation tuition fees
Test-preparation tuition fees stay a core revenue stream for New Oriental Education & Technology Group Inc., because language and entrance-exam courses monetize high-stakes demand for admissions and certification. In FY2025, the company kept this fee base central to its education mix, and China’s annual gaokao pool of about 13 million candidates kept the market large.
K-12 after-school tutoring fees
New Oriental Education & Technology Group Inc. earns recurring fees from K-12 after-school tutoring for middle and high school students, where families pay for score gains and structured study support. In fiscal 2025, New Oriental reported net revenues of $4.9 billion, with educational services remaining the core driver of its business.
Online course sales and subscriptions
New Oriental Education & Technology Group Inc. used online course sales and subscriptions to reach learners from pre-school to college, and FY2025 net revenues rose to US$4.82 billion, up 15.8% year over year. Digital access lets the Company sell beyond local physical centers, with recurring fees from online classes and course bundles.
Private school tuition
The Yangzhou private school creates tuition-based revenue and adds a formal schooling stream to New Oriental Education & Technology Group Inc.'s mix, separate from short-course tutoring. In FY2025, New Oriental reported net revenues of about US$4.9 billion, showing how these school fees sit inside a much larger, diversified base.
- Tuition from a private school
- Separate from short-course tutoring
- Adds stable schooling revenue
Consulting and educational product sales
New Oriental Education & Technology Group Inc. earns ancillary revenue from overseas study consulting, study tours, and bookstore sales, so it monetizes advice, travel-related services, and learning materials beyond classroom fees. In FY2025, these add-on lines helped diversify income while the core business remained education-led.
- Consulting monetizes admissions advice
- Study tours add travel fees
- Bookstores sell learning materials
- Broadens revenue beyond tuition
New Oriental’s Education Fees Drive US$4.82B in FY2025 Revenue
New Oriental Education & Technology Group Inc. makes most revenue from education fees: test prep, K-12 tutoring, online courses, and school tuition. FY2025 net revenues were US$4.82 billion, up 15.8% year over year, with education services still the main driver.
| Stream | FY2025 |
|---|---|
| Net revenue | US$4.82B |
| YoY growth | 15.8% |
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