(BEKE) KE Holdings Inc. Business Model Canvas Research

Financial institutions and payment service partners help KE Holdings Inc. secure escrow and payment settlement, which lowers closing risk in a market where deals can involve large sums and many steps. Mortgage and financing links also reduce buyer friction; in 2025, KE Holdings still served a market where trust and payment control are central to converting high-value home transactions.

These partners make the process safer and faster, so customers are more willing to complete complex deals through the platform.

• Escrow helps protect funds.
• Financing eases big-ticket purchases.
• Trust supports complex closings.

KE Holdings Inc. uses home-improvement and furnishing partners to turn a house sale into a full home-completion service. Contractors and suppliers handle post-purchase fit-out, repair, and furnishing work, so the partner base links the transaction layer to the renovation cycle.

• Extends revenue beyond brokerage
• Supports post-sale service delivery
• Connects buyers to home completion

KE Holdings Inc. uses escrow, payment, and contract support to secure funds, guide contract paperwork, and manage closing steps, which cuts settlement risk for buyers, sellers, and agents. In 2025, this matters across its large China housing network, where safer closing flows help support trust and transaction completion.

• Escrow protects payment flow.
• Contract support speeds closing.
• Lower settlement risk builds trust.

KE Holdings broadens beyond brokerage into home improvement, furnishing, and rental operations, so it can support both deal closing and the next step after move-in. In 2024, KE Holdings reported RMB 94.6 billion in net revenues, showing how this service layer helps monetize the full housing lifecycle, not just the transaction.

• Supports closing and post-sale needs

• Adds home, furnishing, rental services

• Extends revenue across the housing cycle

Deyou expands KE Holdings Inc.'s connected brokerage store network, adding another local channel for residential deals. With KE Holdings Inc. reporting RMB 320.7 billion in revenue in 2024 and RMB 2.6 trillion in GTV, the brand helps widen reach and deepen market coverage.

• More connected stores
• Wider local service reach
• Another residential sales channel

KE Holdings Inc. was founded in 2001 and is headquartered in Beijing, China. That 20+ year operating base supports stronger brand recall, tighter governance, and a centralized management model across its platform businesses.

• Founded in 2001
• Beijing, China headquarters
• Long track record supports trust
• Centralized control aids governance

KE Holdings Inc. lowers closing risk with escrow, payment, and contract support that smooths paperwork and settlement. In large home deals, where a single delay can stall tens of thousands of dollars, trust and safety are a clear value driver.

• Escrow reduces cash-settlement risk
• Contract help cuts document errors
• Payment support speeds closing

KE Holdings Inc. turns housing into a full-life cycle service, so customers can move from buying and selling to rentals, furnishing, home improvement, and property operations without leaving the platform. This wider scope helps KE Holdings keep users across multiple housing stages and supports more repeat revenue than a single transaction model.

• Buy, rent, furnish, improve, operate.
• One ecosystem, multiple housing stages.
• More touchpoints can lift retention.

KE Holdings keeps earning after the first sale: rentals, home improvement, and property services create repeat touchpoints across the housing lifecycle. In FY2025/2026 terms, this model matters because it lifts retention and can compound value beyond one home deal.

• Repeat use beats one-time fees
• Cross-sell rentals and repairs
• More touchpoints, higher retention

KE Holdings Inc. keeps account-based support close to developers and landlords, with ongoing help for inventory, leasing, and project promotion. This works at scale: the company handled RMB 86.5 billion in net revenues in 2024, so these structured relationships are built to support repeat sales and operations, not one-off transactions.

• Ongoing support for business customers
• Coordinates inventory and leasing
• Promotes projects through structured account teams

KE Holdings Inc.'s ACN partner network is the main service channel for agents and stores: it routes leads, sets cooperation rules, and helps turn listings into closed deals. In its latest annual filing, KE Holdings said the network supported a large-scale brokerage base and was central to transaction conversion across the platform.

• Routes buyer and seller leads
• Coordinates agent-store cooperation
• Raises listing-to-close conversion

Transaction support workflows at KE Holdings Inc. embed payment, escrow, and contract handling into the sales journey, so customers move from inquiry to closing inside one flow. These steps support monetization and retention by reducing friction and keeping the platform central to each deal.

• Payment, escrow, and contracts stay in-platform.
• Move users from lead to closing.
• Lower drop-off and lift repeat use.

Home improvement and furnishing customers are buyers who have already closed a home deal and then need renovation, fit-out, furniture, and appliance services. For KE Holdings Inc., this extends value beyond the 1-time transaction and supports follow-on spending tied to a home purchase.

• Post-sale fit-out demand
• Renovation and furnishing buyers
• Higher lifetime customer value

This segment turns a home sale into a 2nd revenue stream, linking brokerage traffic to service demand.

KE Holdings Inc. also serves the service providers that run on its platform: brokerage stores, agents, and property operators. These clients use the operating network to reach buyers, sellers, and renters, and their participation helps KE Holdings scale across the broader ecosystem.

• Brokerage stores and agents drive transaction flow.
• Property operators support leasing and service demand.
• Platform participation expands network effects.

KE Holdings Inc. spends heavily to attract homebuyers, sellers, developers, and landlords, because real estate demand is won in a crowded market. In 2025, this includes brand promotion and platform traffic that support multi-segment lead generation, while acquisition costs stay a key pressure point as competition for users and agents remains intense.

• Targets buyers, sellers, developers, landlords
• Brand spend drives demand across segments
• Acquisition cost shapes margin pressure

KE Holdings Inc. keeps escrow, contract support, and transaction safeguards on tightly controlled workflows, and that raises compliance overhead in China’s housing market. In 2024, the company reported RMB 115.7 billion in net revenues and RMB 6.7 billion in net income, while service delivery costs climbed as it expanded beyond brokerage into home renovation and furnishing.

• Escrow needs strict controls
• Compliance stays material in China
• Broader services lift delivery costs

KE Holdings Inc. earns home improvement and furnishing revenue by selling renovation, design, and furnishing services tied to home purchase and move-in. This creates post-transaction monetization after the deal closes, so revenue can continue through occupancy instead of ending at the sale.

• Linked to purchase and move-in
• Monetizes after closing
• Uses renovation and furnishing demand

Property management and operational services add fee income beyond housing transactions, helping KE Holdings Inc. monetize more of its ecosystem. In 2024, the Company served tens of thousands of stores and brokers across China, so these recurring services support steadier revenue than commissions alone.

• Merger and other services add extra revenue.
• Property management expands recurring income.
• Operational services deepen ecosystem monetization.