{"product_id":"audc-bcg-matrix","title":"(AUDC) AudioCodes Ltd. BCG Matrix Research","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-List-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThis AudioCodes Ltd. BCG Matrix is a company-specific strategy tool that helps you see how its products or business units may fit into Stars, Cash Cows, Question Marks, and Dogs. The page already shows a real preview of the analysis, so you can review the actual format and content before buying. Purchase the full version to get the complete ready-to-use report instantly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-wrapper\"\u003e\n\u003cdiv class=\"container_new_design pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"sub-highlight-wrapper_heading\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Icon-1.svg\" alt=\"Icon\"\u003e\n\u003ch2\u003eStars\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAudioCodes Live for Microsoft Teams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAudioCodes Live for Microsoft Teams fits Star status because Teams has 320 million monthly active users, and enterprise voice migration is still expanding. AudioCodes is built into that flow through voice enablement and managed deployment, so partner-led rollouts can scale without heavy one-off delivery. Its recurring service model also supports steadier revenue as more customers move telephony to Teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAudioCodes Live Cloud SaaS\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAudioCodes Live Cloud SaaS fits the UCaaS shift because cloud delivery scales with migration demand and avoids heavy field rollout. A SaaS model also improves recurring revenue visibility versus one-time hardware sales, which can support steadier cash flow. It can reach more regions faster, since software deployment is lighter than installing appliances on site.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.png\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTeams Room and desk-phone Device Manager\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTeams Room and desk-phone Device Manager fits a growing market as hybrid work keeps Microsoft Teams hardware in daily use. It manages large fleets across meeting rooms and endpoints, so customers can standardize device control from one place. That makes AudioCodes Ltd. sticky in software, with upgrade potential as device counts and admin needs rise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eUser Management Pack 365\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUser Management Pack 365 fits the Star profile because Microsoft 365 identity and lifecycle management stays a must-have admin task, and it sits next to Teams and Skype migration work. Microsoft said Teams has 320 million monthly active users and Microsoft 365 has about 400 million paid seats, so the cloud user-governance pool is huge.\u003c\/p\u003e\n\u003cp\u003eFor AudioCodes Ltd., that proximity helps cross-sell into enterprise rollouts where user setup, access control, and move-to-Teams projects happen together. The pack gains from the same spending wave that drives Microsoft 365 governance, security, and migration tools.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-demand admin niche\u003c\/li\u003e\n\u003cli\u003eClose to Teams workflows\u003c\/li\u003e\n\u003cli\u003eStrong cloud governance fit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eManaged Microsoft Teams migration services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eManaged Microsoft Teams migration services fit a Star because legacy PBX retirements keep pushing enterprise moves to Teams, and every migration can turn into long-tail managed support, renewals, and add-on seats. Microsoft Teams passed 320 million monthly active users in 2024, showing the scale of the base AudioCodes can serve as migrations keep rising.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh growth from PBX retirements\u003c\/li\u003e\n\u003cli\u003eRecurring revenue from managed services\u003c\/li\u003e\n\u003cli\u003eExpands with installed-base renewals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAudioCodes’ Teams-Powered Growth Engines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAudioCodes Ltd. Stars are the Microsoft Teams-linked offers with the clearest growth pull: Teams had 320 million monthly active users and Microsoft 365 about 400 million paid seats, so voice, device, and governance add-ons can scale with migration demand. Recurring SaaS and managed services keep these lines tied to expansion, not one-off installs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStar line\u003c\/th\u003e\n\u003cth\u003eGrowth signal\u003c\/th\u003e\n\u003cth\u003eWhy it fits\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAudioCodes Live\u003c\/td\u003e\n\u003ctd\u003e320M Teams MAU\u003c\/td\u003e\n\u003ctd\u003eCloud voice migration\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLive Cloud SaaS\u003c\/td\u003e\n\u003ctd\u003eRecurring demand\u003c\/td\u003e\n\u003ctd\u003eScalable SaaS revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDevice Manager\u003c\/td\u003e\n\u003ctd\u003eHybrid work use\u003c\/td\u003e\n\u003ctd\u003eSticky fleet control\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-includes\"\u003e\n\u003cdiv class=\"product-includes__container\"\u003e\n\u003ch2 id=\"product-includes-title\" class=\"product-includes__title\"\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-includes__grid\"\u003e\n\u003cdiv class=\"include-card\"\u003e\n\u003cdiv class=\"include-card__icon-wrap\"\u003e\n\u003cimg class=\"include-card__icon\" src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Detailed Word Document icon\"\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"include-card__heading\"\u003e\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"include-card__text\"\u003eAudioCodes Ltd. BCG Matrix: concise view of Stars, Cash Cows, Question Marks, and Dogs to guide invest, hold, or divest decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"include-card\"\u003e\n\u003cdiv class=\"include-card__icon-wrap\"\u003e\n\u003cimg class=\"include-card__icon\" src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Customizable Excel Spreadsheet icon\"\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"include-card__heading\"\u003e\u003cstrong\u003eEditable Excel File\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"include-card__text\"\u003eQuick BCG view of AudioCodes Ltd. that pinpoints each unit’s role and reduces portfolio confusion\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"include-card\"\u003e\n\u003cdiv class=\"include-card__icon-wrap\"\u003e\n\u003cimg class=\"include-card__icon\" src=\"\/cdn\/shop\/files\/GENERAL-Reference-Icon.svg\" alt=\"References icon\"\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"include-card__heading\"\u003e\u003cstrong\u003eReference Sources\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"include-card__text\"\u003eShows the source trail behind AudioCodes Ltd. insights, making the analysis more credible and easier to use in decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"pr-shrt-dscr-wrapper\"\u003e\n\u003cdiv class=\"container_new_design pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"sub-highlight-wrapper_heading\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-1.svg\" alt=\"Icon\"\u003e\n\u003ch2\u003eCash Cows\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSession Border Controllers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSession Border Controllers are AudioCodes Ltd.'s core cash cow: a mature, mission-critical niche that keeps demand steady because enterprises still need secure voice interconnectivity. The installed base supports recurring maintenance and support revenue, so cash generation stays strong even when new hardware growth slows. This fits a BCG \"Cash Cow\" profile: high share in a slow-growth market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedia Gateways\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAudioCodes Ltd. media gateways sit in mature telecom networks, so new unit growth is limited. Their value comes from installed-base support and maintenance, which keeps cash flow steady even as IP migration slows. That is classic Cash Cow behavior: low growth, stable service revenue, and modest reinvestment needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.png\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIP Phones\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIP Phones are a cash cow for AudioCodes Ltd. because the desk-phone market is mature and growth is limited. The business can still earn steady cash from refresh cycles, accessories, and support contracts, even if unit volume is flat. It is less exciting than software, but the margins can stay dependable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eOne Voice Operations Center\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOne Voice Operations Center fits the Cash Cows box because voice network management is a mature software niche with sticky installed users on AudioCodes SBC and gateway fleets. Its value comes from recurring maintenance, monitoring, and support, not fast growth. In 2025, AudioCodes still leaned on this installed base for steady, lower-risk cash flow.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eServes existing SBC and gateway customers\u003c\/li\u003e\n\u003cli\u003eDriven by recurring maintenance revenue\u003c\/li\u003e\n\u003cli\u003eMature market, slow growth, high stickiness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThat mix makes it a classic cash cow: modest expansion, but reliable monetization from a loyal base.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eAudioCodes Routing Manager\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAudioCodes Routing Manager fits the Cash Cows box because call-routing optimization is a mature utility in enterprise voice networks, not a fast-growth category like cloud apps or AI. Its value comes from keeping existing deployments efficient and sticky, so it can keep generating steady cash through installed-base retention and renewals.\u003c\/p\u003e\n\u003cp\u003eFor AudioCodes Ltd., the key upside is defensible recurring use: once Routing Manager is embedded in a voice environment, switching costs stay high and refresh demand is usually incremental, not explosive. That makes it a low-growth, cash-generating product rather than a scale-up engine.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEstablished enterprise voice utility\u003c\/li\u003e\n\u003cli\u003eLow-growth market profile\u003c\/li\u003e\n\u003cli\u003eHigh installed-base retention value\u003c\/li\u003e\n\u003cli\u003eSteady cash, limited expansion upside\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAudioCodes’ Installed Base Powers Steady Cash Flow\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAudioCodes Ltd.’s cash cows are its installed-base voice products: Session Border Controllers, media gateways, IP phones, Voice Operations Center, and Routing Manager. These sit in mature markets, so growth is slow, but maintenance, renewals, and support keep cash flow steady through 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eCash Cow signal\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSBCs\u003c\/td\u003e\n\u003ctd\u003eHigh share, recurring support\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGateways\u003c\/td\u003e\n\u003ctd\u003eMature base, steady maintenance\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIP Phones\u003c\/td\u003e\n\u003ctd\u003eFlat demand, refresh income\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVoice Ops Center\u003c\/td\u003e\n\u003ctd\u003eSticky renewals\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eGet Your Copy\u003c\/span\u003e\u003cbr\u003eAudioCodes Ltd. Reference Sources\u003c\/h2\u003e\n\u003cp\u003eThe AudioCodes Ltd. BCG Matrix preview you’re viewing is the exact same document you’ll receive after purchase. No placeholders, no watermarks—just the full, professionally formatted report. Download the final file instantly and use it for analysis, planning, or presentations with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview-Image.png\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-wrapper\"\u003e\n\u003cdiv class=\"container_new_design pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"sub-highlight-wrapper_heading\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-1.svg\" alt=\"Icon\"\u003e\n\u003ch2\u003eDogs\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloudBond 365\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCloudBond 365 is a likely Dog for AudioCodes Ltd. because it is tied to the Skype for Business legacy base, and that platform has been in long decline since Microsoft retired Skype for Business Online in 2021. Demand now depends on replacement cycles, not new growth, so the revenue pool should keep shrinking. AudioCodes Ltd. should expect this line to stay low-growth and cash generative at best, not a Star or Cash Cow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSurvivable branch appliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSurvivable branch appliances fit the Dogs bucket: they are a legacy continuity tool, not a growth engine. As voice moves to cloud-native and software-led setups, demand for branch hardware should keep shrinking.\u003c\/p\u003e\n\u003cp\u003eThat leaves AudioCodes Ltd. with low upside and a narrow buyer base, since customers keep these units mainly for failover, not expansion.\u003c\/p\u003e\n\u003cp\u003eIn BCG terms, the product can protect existing sites, but it is unlikely to drive material growth or capital returns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Image.png\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCCE appliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCCE appliances sit in AudioCodes Ltd.'s Dogs zone: cloud contact center deployments keep taking share, so hardware demand stays weak while SaaS grows faster. In 2025, this means low growth and likely low share for edge appliances, with customers shifting spend to cloud-first platforms instead of on-premise boxes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eSkype for Business legacy solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSkype for Business legacy solutions fit the Dogs box for AudioCodes Ltd. Microsoft retired Skype for Business Online on July 31, 2021, and keeps steering users to Teams, which had 320 million monthly active users in 2024. That leaves this line mostly in maintenance, support, and migration work, not real growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDeclining ecosystem\u003c\/li\u003e\n\u003cli\u003eTeams keeps shrinking demand\u003c\/li\u003e\n\u003cli\u003eMaintenance over expansion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSo the addressable market keeps getting smaller each year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eMulti-service business routers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMulti-service business routers look like a Dog for AudioCodes Ltd. because the market is commoditized and price-led, while AudioCodes is still best known for voice and UC software, not router scale. That weak fit limits margin upside and makes share gains hard in a market where hardware is often interchangeable.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow pricing power\u003c\/li\u003e\n\u003cli\u003eWeak strategic fit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor AudioCodes Ltd., this line is better kept small unless it clearly supports higher-value voice deals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAudioCodes Legacy Voice Lines Fade as Teams Replaces Skype\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAudioCodes Ltd.'s Dogs are legacy lines tied to shrinking on-prem demand: CloudBond 365, Skype for Business support, survivable branch appliances, CCE appliances, and multi-service routers. Microsoft retired Skype for Business Online on July 31, 2021, and Teams reached 320 million monthly active users in 2024, so the installed base keeps migrating away. These products stay low-growth and mainly serve maintenance or failover needs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003eKey data\u003c\/th\u003e\n\u003cth\u003eStatus\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\u003ctr\u003e\n\u003ctd\u003eLegacy voice lines\u003c\/td\u003e\n\u003ctd\u003eTeams 320m MAU; Skype Online retired 2021\u003c\/td\u003e\n\u003ctd\u003eDog\u003c\/td\u003e\n\u003c\/tr\u003e\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-wrapper\"\u003e\n\u003cdiv class=\"container_new_design pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"sub-highlight-wrapper_heading\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Icon-1.svg\" alt=\"Icon\"\u003e\n\u003ch2\u003eQuestion Marks\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVoiceAI Connect\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVoiceAI Connect sits in a fast-growing but crowded voice AI market, so it fits a Question Mark in AudioCodes Ltd.’s BCG Matrix. AudioCodes is building its conversational voice layer, but share is still small while rivals are scaling fast. If adoption accelerates in 2025-2026, this could move from niche to meaningful growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVoca\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVoca fits the Question Mark box for AudioCodes Ltd.: voice automation and conversational interfaces are growing fast, but the product is not yet a dominant player. It has clear strategic value for AI-driven calling, but its share is still building, so it needs more R\u0026amp;D and go-to-market spend to move toward Star status. In BCG terms, this is a high-growth, high-potential bet that needs proof of scale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image.png\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmartTAP\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSmartTAP fits a Question Mark in AudioCodes Ltd.'s BCG Matrix: call recording and compliance analytics are expanding as regulated communications grow, but AudioCodes is not yet a clear leader.\u003c\/p\u003e\n\u003cp\u003eThe U.S. call recording software market was about $1.8 billion in 2024, and hybrid work plus contact centers keep demand rising. AudioCodes' 2024 revenue was $240.8 million, so SmartTAP can win share, but it still needs stronger scale.\u003c\/p\u003e\n\u003cp\u003eIts upside is real, yet market share is still developing versus larger specialists.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eMeeting Insights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMeeting Insights sits in a high-growth collaboration niche, helped by rising demand for AI transcription and search across meeting tools. AudioCodes Ltd. is still likely building share here, so it fits Question Mark territory: attractive market, but limited proof of scale so far. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-growth AI meeting intelligence\u003c\/li\u003e\n\u003cli\u003eShare still appears early-stage\u003c\/li\u003e\n\u003cli\u003eProductivity demand supports adoption\u003c\/li\u003e\n\u003cli\u003eNeeds stronger conversion to win\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003ch3\u003eVoiceAI business segment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eVoiceAI is strategically important for AudioCodes Ltd. because it moves the company from voice infrastructure into higher-value software and AI services. As of end-2025, it still looks like a growth driver rather than a Star, since AudioCodes does not separately disclose VoiceAI revenue, so scale is hard to verify. The segment matters, but it likely needs more customer wins and recurring revenue before it can anchor the BCG Matrix as a Star.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFast-growing, higher-margin mix\u003c\/li\u003e\n\u003cli\u003eAI software path looks strategic\u003c\/li\u003e\n\u003cli\u003ePublic scale data remains limited\u003c\/li\u003e\n\u003cli\u003eNeeds more size for Star status\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-box-border\"\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Checkmark-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAudioCodes’ AI Bets Are Growing Fast—But Still Need Proof\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAudioCodes Ltd.’s Question Marks are its newer AI and compliance products: VoiceAI Connect, Voca, SmartTAP, and Meeting Insights. They sit in fast-growing markets, but AudioCodes Ltd. has not yet shown dominant share, so each needs more spend to prove scale. As of 2024, AudioCodes Ltd. reported $240.8 million revenue, while the U.S. call recording software market was about $1.8 billion.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eSignal\u003c\/th\u003e\n\u003cth\u003e2024-2025 data\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eVoiceAI Connect\u003c\/td\u003e\n\u003ctd\u003eQuestion Mark\u003c\/td\u003e\n\u003ctd\u003eFast growth, low share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmartTAP\u003c\/td\u003e\n\u003ctd\u003eQuestion Mark\u003c\/td\u003e\n\u003ctd\u003e$1.8B U.S. market\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAudioCodes Ltd.\u003c\/td\u003e\n\u003ctd\u003eScale base\u003c\/td\u003e\n\u003ctd\u003e$240.8M revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"DCF Analyst","offers":[{"title":"Default Title","offer_id":57234070208777,"sku":"audc-bcg-matrix","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0942\/8045\/0313\/files\/audc-bcg-matrix.webp?v=1785712034","url":"https:\/\/dcfanalyst.com\/products\/audc-bcg-matrix","provider":"DCF Analyst","version":"1.0","type":"link"}