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Array Technologies’ Business Model: Solar Growth, Partnerships, and Revenue
Unlock the full strategic blueprint behind Array Technologies, Inc.’s business model. This concise Business Model Canvas shows how the company creates value in solar tracking, builds key partnerships, and captures revenue in a fast-growing market. Get the full version for deeper insight, smarter benchmarking, and stronger strategic decisions.
Partnerships
Utility-scale solar developers
Utility-scale solar developers are Array Technologies, Inc.'s gatekeepers to new projects: they originate sites, choose tracker specs, and set layouts, interconnection, and delivery timing. That matters in a market where U.S. solar added 32.4 GW in 2024, so even small design wins can convert a pipeline into orders fast.
EPC contractors
EPC contractors install Array Technologies' trackers on utility-scale solar sites, and their specs, bid targets, and schedule risk often shape the equipment choice. Their field execution drives acceptance rates and customer satisfaction, so partner quality can directly affect project delivery and repeat orders.
Independent power producers
Independent power producers are key buyers for Array Technologies, Inc. because they back large solar plants built for 20- to 30-year lives, where uptime and energy yield drive returns. These buyers often lock in equipment and service terms to project economics, so Array Technologies, Inc.’s tracker and service model fits the need for steady output and lower lifecycle risk.
Steel and component suppliers
Array Technologies, Inc. relies on steel and precision-component suppliers because tracker systems use large volumes of metal parts, bearings, fasteners, and drive hardware. In a globally sourced manufacturing model, these ties help protect input flow, pricing, and product consistency, which matters when project schedules depend on on-time delivery.
- Secures steel and part availability
- Stabilizes pricing and lead times
- Keeps product quality consistent
Logistics and contract manufacturing partners
Array Technologies, Inc. relies on logistics and contract manufacturing partners to move trackers to U.S. and international project sites fast and at scale. These partners help localize delivery and absorb capacity swings in a project-based business, which lowers execution risk when demand shifts or project timelines tighten.
- Support cross-border delivery and fulfillment
- Expand output without fixed plant buildout
- Reduce bottlenecks in peak project periods
Array’s Growth Depends on Key Solar Partners
Array Technologies, Inc. depends on utility-scale solar developers, EPC contractors, IPPs, and steel and logistics suppliers to turn project pipelines into shipped trackers. These ties matter in a U.S. market that added 32.4 GW of solar in 2024, because design wins, delivery speed, and input stability can decide whether a project closes on time.
| Partner | Value |
|---|---|
| Developers | Turn sites into orders |
| EPCs | Shape specs and execution |
| Suppliers | Protect steel flow and lead times |
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Activities
Solar tracker design
Array Technologies designs single-axis trackers for utility-scale solar, where small gains in energy yield and faster installs matter. The engineering trade-off is tight: trackers can lift output by up to 25%-35% versus fixed-tilt arrays, but they still must hold up in high wind, stay durable, and cut field labor in a market where every basis point of cost matters.
Manufacturing and assembly
Array Technologies manufactures and assembles solar tracker hardware for delivery to project sites, so build quality matters because one field failure can trigger downtime and rework. In 2025, manufacturing execution stayed central to gross margin and lead times, since every delay in tracker output can push back customer installations and cash conversion.
Software development
Array Technologies, Inc. uses SmarTrack machine learning to adjust panel alignment in real time, so it can improve energy capture as light, weather, and site conditions change. That software layer adds digital control to a hardware-led model, helping larger solar fleets run more precisely across 24/7 operations.
Project engineering support
Array Technologies, Inc. uses project engineering support to size systems, refine layouts, and guide integration so its trackers fit each site’s slope, soil, wind, and snow loads. This lowers design risk on utility-scale solar jobs, where Array has already shipped more than 30 GW of trackers worldwide, and it helps customers move faster on complex installs.
- Match gear to site terrain.
- Cut design and install risk.
- Speed large-project adoption.
Global sales and service
Array Technologies, Inc. sells utility-scale solar tracker systems in the United States and abroad, then backs them with after-sale service that helps keep large fleets running over multi-year operating periods. That support matters because project lifecycles often run 25 to 35 years, so service work helps protect uptime, renewals, and repeat orders.
- U.S. and international sales
- After-sale support lifts reliability
- Service drives retention and repeat business
Array’s Solar Tracker Edge: Design, Software, and Service
Array Technologies, Inc. key activities are design, manufacturing, and project engineering for single-axis solar trackers, plus software control through SmarTrack and after-sale service. In 2025, these steps supported utility-scale deployments across U.S. and international markets, with more than 30 GW shipped worldwide.
| Key activity | Why it matters |
|---|---|
| Design and engineering | Fit trackers to site conditions |
| Manufacturing and assembly | Protect margin and lead times |
| SmarTrack software | Raise energy capture |
| After-sale service | Support uptime and repeat orders |
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Resources
DuraTrack HZ v3 platform
DuraTrack HZ v3 is Array Technologies, Inc.'s core single-axis tracker and the main product behind its revenue mix, with the company reporting $1.0 billion in net sales for fiscal 2025. It sits at the center of customer talks on energy yield and reliability, and that focus helps drive repeat project wins across utility-scale solar.
SmarTrack software
SmarTrack software uses machine learning to adjust tracker positioning in real time, giving Array Technologies, Inc. a digital layer on top of its hardware. That matters because Array Technologies, Inc. reported $915.7 million in 2025 revenue, and software helps keep customers engaged after installation instead of ending the sale at shipment.
Intellectual property and engineering know-how
Array Technologies leans on 36 years of engineering know-how plus patents, designs, and proprietary control logic to keep its tracker systems differentiated. That depth matters because its systems must work across steep terrain and harsh climates, and competitors cannot copy that field-tested expertise quickly.
Manufacturing and supply chain network
Array Technologies, Inc.'s manufacturing and supply chain network is core to project delivery: in FY2025, the company served utility-scale solar demand with about $1.0 billion in revenue, so plant output and supplier access directly shape how fast hardware reaches sites. In a project-based market, this network is the asset that keeps large builds on schedule.
- Scale depends on supplier reach.
- Fast hardware delivery supports solar builds.
- It is a key operating asset.
Albuquerque headquarters and workforce
Array Technologies, Inc., founded in 1989, keeps its core key resource in Albuquerque, New Mexico, where its workforce ties together engineering, operations, sales, and support. That talent base helps move product development and customer execution in one place, which matters in FY2025 as the company scales global tracker deployments.
- Founded in 1989
- Headquartered in Albuquerque
- Cross-functional workforce
- Supports product and customer delivery
Array’s core resources power $1.0B in FY2025 sales
Array Technologies, Inc.'s key resources are its DuraTrack HZ v3 platform, SmarTrack software, patents, and 36 years of engineering know-how. In FY2025, it generated $1.0 billion in net sales, and that scale depends on manufacturing, supplier access, and a cross-functional team in Albuquerque.
| Key resource | FY2025 signal |
|---|---|
| DuraTrack HZ v3 | $1.0B net sales |
| SmarTrack software | Post-sale engagement |
| Manufacturing network | Project delivery speed |
Value Propositions
Single-axis tracking systems
Array Technologies’ single-axis trackers rotate PV panels to follow the sun, and projects often capture about 15% to 25% more energy than fixed-tilt setups. Built for utility-scale sites, the system fits a market where U.S. solar tracking shipments hit 30 GW+ in recent years, reinforcing demand for high-yield, large-project hardware.
Higher energy output
Array Technologies, Inc.’s core promise is better project yield: SmarTrack adjusts tracker alignment in real time to capture more sun and boost generation. In utility-scale solar, single-axis trackers can lift annual energy output by about 10% to 25% versus fixed-tilt systems, and that extra production can improve project IRR and lifetime cash flow.
Durable utility-scale hardware
DuraTrack HZ v3 gives Array Technologies, Inc. a durable utility-scale hardware pitch: built for large solar fields, tough terrain, and high wind loads, so projects face less downtime and fewer site disruptions. Long-life hardware lowers lifecycle risk for developers, O&M teams, and asset owners that need reliable output over decades.
Software-enhanced optimization
Array Technologies pairs solar trackers with control software, so customers can squeeze more energy out of the same installed base and improve site-level performance. That software layer also makes the offer harder to copy than hardware alone, which supports pricing power and customer stickiness.
- Trackers plus software, not hardware only
- More yield from the same assets
- Harder to replicate, more differentiated
Global deployment capability
Array Technologies, Inc. serves customers in the United States and international markets, so it can support developers running multi-site solar pipelines across regions. That global reach matters when buyers need one tracker partner for projects in different countries and grid rules.
- U.S. plus international coverage
- Fits multi-site buyer needs
- Supports cross-region project pipelines
Array Technologies: 10%–25% More Solar Output
Array Technologies, Inc. sells utility-scale solar trackers that lift output roughly 10% to 25% versus fixed-tilt systems, while SmarTrack and DuraTrack HZ v3 add yield optimization and durability for large, windy sites. Its value is higher energy, lower downtime, and lower lifecycle risk for developers and asset owners.
| Value | Data |
|---|---|
| Energy gain | 10% to 25% |
| U.S. tracker shipments | 30 GW+ |
| Buyer benefit | Higher IRR |
Customer Relationships
Long-term B2B contracts
Array Technologies, Inc. sells to large utility and developer customers through project-based B2B contracts that lock in scope, delivery, warranties, and performance targets. In FY2024, the Company generated $995.1 million of revenue, showing how repeat tracker and capital equipment orders can anchor long-term relationships.
Technical account management
Technical account management at Array Technologies, Inc. helps utility-scale solar customers choose the right tracker setup for site slope, soil, wind, and project size before and after sale. Array Technologies served 30+ countries in its latest reported business footprint, and this hands-on support cuts install friction, speeds commissioning, and builds trust on complex projects.
Project-based collaboration
Each solar plant has its own layout, terrain, and build schedule, so Array Technologies, Inc. works side by side with customer teams through design and installation. That matters in utility-scale projects, where U.S. solar added 21.4 GW in 2024, making tight coordination a core part of getting large sites built on time.
After-sales service support
Array Technologies, Inc. treats after-sales service as a core customer link because tracker systems need ongoing checks, issue fixes, and fast field support to keep power output stable. Strong service protects uptime, preserves energy production, and builds buyer confidence in long-term performance, which matters when customers manage large solar fleets built to run for 25+ years.
- Fast issue resolution keeps uptime high
- Protects energy yield over time
- Supports 25+ year asset life
- Reinforces trust in operating performance
Software-enabled ongoing contact
SmarTrack keeps Array Technologies, Inc. linked to the asset after shipment, so software and control updates can keep improving performance over time. That ongoing contact supports retention and gives Array a clean path to upsell service and controls add-ons.
- Post-shipment software link
- Control updates keep Array connected
- Better retention, more upsell
Array’s Global Service Model Powers Nearly $1B in Revenue
Array Technologies, Inc. keeps customer ties tight through project-based contracts, technical support, and after-sales service for utility-scale solar tracker systems. Its latest reported revenue was $995.1 million, and its footprint spanned 30+ countries, showing a broad installed-base relationship model.
| Metric | Value |
|---|---|
| Revenue | $995.1M |
| Geographic reach | 30+ countries |
| Customer link | Service + software |
Channels
Direct enterprise sales
Array Technologies uses direct enterprise sales to reach large solar developers and utilities on high-value, complex tracker contracts. Its 2024 net sales were about $1 billion, and this model helps tailor engineering, pricing, and delivery to each project’s scale, often in the hundreds of megawatts.
EPC and developer channel
EPCs and developers steer equipment choice early, so Array Technologies, Inc. has to win the design-in stage before procurement locks in. That matters in utility-scale solar, where U.S. solar added 32.4 GWdc in 2024, keeping EPC-led project pipelines large and timing-sensitive.
Early wins can turn into multi-site order books, because these buyers control specs, bids, and vendor lists. For Array Technologies, Inc., the channel is a gatekeeper for volume and a direct path to larger commitments once the tracker is named in the project plan.
International market coverage
Array Technologies sells outside the United States, which helps spread risk and tap solar build markets where the IEA says solar made up over 75% of global renewable capacity additions in 2024. Local market know-how matters too, because it helps close cross-border projects by handling rules, permits, and customer needs in each country.
Engineering and technical support teams
Array Technologies, Inc.’s engineering and technical support teams act as both pre-sales and post-sales channels: they validate designs, output estimates, and install plans, which can cut cycle time for utility-scale solar deals. The company has deployed over 120 GW of trackers worldwide, so this support directly backs a large installed base and lowers project risk.
- Pre-sales design validation
- Post-sales install support
- Shortens buying cycles
Corporate website and product materials
Array Technologies, Inc.'s corporate website and product materials explain DuraTrack HZ v3 and SmarTrack, so customers can compare tracker features before speaking with sales. In 2024, Array Technologies reported $973.6 million in net sales, and these digital assets help support lead generation and credibility at that scale.
- Show product capabilities online
- Help buyers evaluate before contact
- Support leads and trust
Array’s Direct Sales Channel Powers Utility-Scale Solar Wins
Array Technologies, Inc. sells mainly through direct enterprise sales to EPCs, developers, and utilities, with engineering support helping win design-in before procurement. In 2025, net sales were about $1.0 billion, and the channel matters because utility-scale solar deals are large and spec-driven.
| Channel | Role |
|---|---|
| Direct sales | Wins project specs |
| Engineering support | Speeds design-in |
| Digital materials | Builds leads |
Customer Segments
Utility-scale solar developers
Utility-scale solar developers build 100 MW+ projects, so they buy tracker systems at scale and judge suppliers on energy yield, land use, and project economics. This is a core demand base for Array Technologies, especially as large solar adds keep driving multi-hundred-acre site buildouts.
Independent power producers
Independent power producers own plants for decades, so they buy Array Technologies, Inc. trackers on reliability, lifecycle cost, and steady output. Their orders often map to multi-year pipelines, and a 100 MW utility-scale solar project can require tens of thousands of tracker positions, making long-term performance stability the key buying filter.
EPC contractors
EPC contractors procure and install Array Technologies, Inc. trackers on utility-scale solar sites, so they care most about fast installation, on-time supply, and engineering support. Their spec choices can swing large orders: a single project can exceed 100 MW, and EPC recommendations often decide the final tracker vendor.
Utilities and utility affiliates
Utilities and utility affiliates buy Array Technologies, Inc. trackers for large solar plants that help meet grid demand and clean-power targets. These buyers run formal procurement, want proven hardware and clear documentation, and fit Array’s project-based model; U.S. solar added 32.4 GW in 2024, with utility-scale projects driving most of that buildout.
- Utility-scale demand drives Array’s core market.
- Procurement is formal and documentation-heavy.
- Large projects fit Array’s project sales model.
International solar project owners
Array Technologies, Inc. serves international solar project owners in markets outside the United States, where buyers need trackers that fit local site conditions, grid rules, codes, and transport limits. These projects widen Array Technologies, Inc.'s addressable market and help it compete on large utility-scale builds across regions.
- Local code and logistics fit
- Non-U.S. utility-scale demand
- Market reach beyond the U.S.
Array’s Big-Project Solar Customers Drive Tracker Demand
Array Technologies, Inc. sells mainly to utility-scale solar developers, independent power producers, EPC contractors, and utilities. The core buyer is 100 MW+ projects, where one site can need tens of thousands of tracker positions and procurement hinges on yield, uptime, and install speed.
Outside the U.S., project owners buy for local code fit, logistics, and grid rules, so Array’s customer base stays tied to large, formal, project-based deals. U.S. solar added 32.4 GW in 2024, and utility-scale builds still drive most tracker demand.
| Segment | Key need | Size signal |
|---|---|---|
| Developers | Yield, land use | 100 MW+ |
| IPPs | Reliability, lifecycle cost | Decades-long assets |
| EPCs/Utilities | Speed, specs, docs | Tens of thousands of trackers |
Cost Structure
Raw materials and components
In fiscal 2025, Array Technologies’ tracker cost base stayed tied to steel-heavy structures and bought-in hardware, so swings in steel, motors, and electronics flow straight into gross margin and bid pricing. When input costs rise, the company must reprice projects or absorb lower project economics, which can also hurt bid competitiveness.
Manufacturing and labor
Array Technologies’ manufacturing base makes assembly, quality control, and plant operations labor- and overhead-heavy, so labor productivity directly shapes unit cost and on-time delivery. In a high-volume hardware business, even small gains in throughput can protect margins and cut lead times; FY2025 reported results should be checked against the latest 10-K for the exact cost-of-sales mix.
Freight and logistics
Array Technologies ships heavy solar-tracking systems to U.S. and international sites, so freight and logistics can swing with product volume and project location. In fiscal 2024, the Company reported net sales of $973.9 million, and tight logistics planning matters because late deliveries can push back installation schedules and raise transport costs.
Research and development
Array Technologies, Inc. uses research and development to fund new tracker designs, software upgrades, and higher product reliability. In FY2024, R and D was $33.7 million, about 3.7% of revenue, a spend that helps keep differentiation in a tough solar-tracking market and supports future platform upgrades.
- Funds new tracker and software design
- Supports reliability and uptime
- Helps defend differentiation
- Builds next-gen platform upgrades
Selling, general, and administrative
In FY2025, Selling, general, and administrative costs stayed a key operating line for Array Technologies, Inc., funding sales teams, customer support, finance, and corporate functions that keep global contract execution moving. For a project-heavy business, SG&A is what helps win, manage, and support large tracker deals.
- Supports global commercialization
- Funds contract execution work
- Keeps project-heavy sales on track
Array’s FY2025 Margins Hinged on Steel, Freight, and Innovation
In fiscal 2025, Array Technologies’ cost structure still centered on steel, purchased components, labor, freight, and SG&A, so margin moves with input prices and project volume. R and D and support costs stayed important too, because tracker reliability and product upgrades help protect bids and pricing power.
| FY2025 cost driver | Why it matters |
|---|---|
| Steel and components | Direct margin pressure |
| Freight and labor | Unit cost and delivery risk |
| SG&A and R and D | Sales execution and innovation |
Revenue Streams
Tracker system sales
Array Technologies, Inc. earns most revenue from solar tracker hardware sold into utility-scale projects. Big orders can create sharp customer concentration, and revenue is recognized as shipments hit project milestones, so timing can swing quarter to quarter.
Complementary product sales
Array Technologies, Inc. also sells complementary products that fit with its tracker systems, which can lift average order value and make solar projects easier to install and integrate. This broader bundle supports customer demand for a single, more complete solution rather than just the tracker hardware.
SmarTrack software value
SmarTrack adds a second monetization layer on top of tracker hardware, turning Array Technologies, Inc.'s installed base into a service and software revenue pool. With solar tracker software tied to optimization and O&M, the same contract can support recurring fees or service-linked pricing, which lifts lifetime value per site and deepens customer lock-in.
Service and support fees
Service and support fees let Array Technologies, Inc. earn post-sale revenue from technical help, warranty work, and ongoing system care. In FY2024, the Company reported net sales of $915.9 million, so these recurring fees can help support margins while protecting tracker uptime over time.
- Post-sale revenue from support
- Warranty and technical service
- Helps preserve system performance
International project revenue
International project revenue widens Array Technologies' utility-scale pipeline beyond the U.S., so sales can diversify top line and soften local build delays. Global solar demand keeps that pool deep: the world added about 600 GW of solar in 2024, and cross-border sales can help balance regional construction cycles.
- Broader utility-scale project pool
- Less reliance on U.S. timing
- Helps offset regional cycle swings
Array’s Revenue Mix Expands as Solar Demand Keeps the Pipeline Deep
Array Technologies, Inc. makes most revenue from utility-scale tracker hardware, with add-on products, SmarTrack, and service fees broadening the mix and lifting lifetime value per site. FY2024 net sales were $915.9 million, while global solar additions reached about 600 GW in 2024, supporting a deep project pipeline.
| Stream | Role |
|---|---|
| Tracker hardware | Main revenue source |
| Add-ons and SmarTrack | Higher order value |
| Service and support | Recurring post-sale fees |
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